Past Webinars for Purchase

Overview

Past Webinars for Purchase by Category
Miss a webinar? Search our recent webinar topics here.

Click links below to view our recent webinars.  Select webinars are available free to our free to members in the members resource library.  Additional webinars offered during the COVID-19 crisis were offered free to members and non-members here.

Pursuing your J. Lindsey Wolf CAPIO Certificate in Communications?  Keep track of your credits by viewing your CE credits in your membership profile or listing them on the tracking form found on the certificate.

Strategic Communications

Strategic Communications: A 7-Point Checkup (2020) 

Crisis Communications

Navigating the Phases of a Crisis from Pre-crisis to Recovery (2020)

Are You Digital Ready?  Scaling and Adopting Disaster Preparedness Using the California Wildfires.

Ethics & Communications Leadership

Ethics & Communications Leadership (2020)

Digital Media

Why Should Your Agency Be On TikTok? (2021)

Analyzing and Leveraging Social Media: What to Measure and Why (2021)

The Missing Link: Why LinkedIn Is Where Your Agency Needs to Be (2021)

Websites and ADA Compliance (2021)

Search Engine Optimization for Public Agencies (2020)

Storytelling is not a Unicorn: A Practical Approach to Creative Storytelling Using Graphics and Visuals (2021)

Improving Your Agency’s Storytelling with Artificial Intelligence (2020)

Advanced best practices for social media community management(2020)

Social media 411 with Facebook, Instagram and Twitter (2020)

Tales from a Website Redesign (2019)

Measuring What Matters: Creating Your Social Media Dashboard Report (2020)

Photography

Driving Community Engagement with Photography (2021)

Video

Virtual Events 101: How-to Tips, Tricks and Lessons Learned (2020)

Hosting Virtual Events: A Guide to Planning an Engaging Event (2020)

Writing

Writing for Maximum Engagement – CAPIO (2022)

Storytelling: Telling Your Agency’s Story Across Multiple Platforms with Maximum Impact (2020)

Writing compelling content in plain language (2020)

Public Speaking

Media Relations

Building Positive Relationships with the Media to Accomplish Shared Goals (2021)

Community Relations & Engagement

Sharing Your Agency’s Story About Important Water Infrastructure Projects and Programs (2021)

Successful Communications Partnerships with Subject Matter Experts (2021)

The 411 on Developing a successful Citizens’ Academy (2021)

Executing a Creative Outreach Campaign that Resonates (2021)

What’s Next: Trends in Outreach and Education (2021)

Collaborative Engagement: Adapting Your Engagement Approach Based on Lessons Learned from the Pandemic (2021)

Creating an Effective Utility Rate Change Outreach Strategy That Builds Customer Awareness and Confidence in the Rate-setting Process (2021)

Collaborative Engagement: Developing Multi-Agency Programs and Reaching Diverse Communities (2021)

Putting the LOL in Local Government (2020)

Communicating with Diverse Audiences: Developing Inclusive Outreach Practices (2020)

Multi-Cultural Communications How to Communicate with Diverse Audiences (2019)

10 Biggest Mistakes Government Makes in Engaging Residents (2019)

Advanced Track – Member Only Courses

CAPIO ADVANCED TRACK: Advanced Strategies for Communicating During a Crisis (2021)
CAPIO ADVANCED TRACK: Navigating leadership and communications in the C-suite (2021)
CAPIO ADVANCED TRACK: Having Difficult Conversations and Building Trust (2021)
CAPIO ADVANCED TRACK: Building a Social Media Strategy that Creates Trust and Engagement (2021)

CAPIO ADVANCED TRACK: Managing, Mentoring and Motivating with Purpose (2021)

CAPIO ADVANCED TRACK: Being Your Agency’s Strategist: Advancing Into an Executive-level Communications Role (2021)

Tools and Resources

Mentorship Monday: Rising Through The Ranks: A Chat with Communication Leaders (2021)
Project Management for PR Pros (2021)

Legal Issues for Government Communicators—Copyright, Trademark and Records Retention Laws (2021)

Podcasting 101: How To Tips and Tricks to Get Your Agency’s Podcast Up and Running (2020)

Elevate Optimism and personal wellbeing workshop (2020)

Coping and Communicating with Compassion (2020)

What’s Your Brand? Personal Branding (2019)

Building a Better No Budget Survey (2020)

Internal Communication

Communicating Crucial Information with Internal Audiences (2021)

Future of Communications | Trends

CAPIO 2022 State of Communications (2022)

CAPIO 2021 State of Communications (2021)

The 2020 edelman trust barometer results (2020)

CAPIO 2020 State of Communications (2020)

 

Additional webinars available for free to members in the members resource library.  (Log-in required to view.)

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Collaborative Engagement: Developing Multi-Agency Programs and Reaching Diverse Communities
Power Lunch Webinar

It often takes years to develop and execute successful communications and public outreach programs that maintain confidence, trust and satisfaction with your organization. These projects and programs often require multi-agency collaboration as well as authentic engagement with diverse communities.

Join CAPIO and PRSA SD/IC for a special program featuring case studies, best practices and lessons learned for collaborative engagement.

Key take-a-ways from this webinar include:

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Virtual Events 101: How-to Tips, Tricks and Lessons Learned
Power Lunch Webinar

As public-sector communicators, we’ve been tasked this year with forging into the unknown and creating virtual events for much-loved in person events to one-time celebrations.

But where do you start when it comes to selecting an online conference style event, hybrid in-person/virtual event or a pre-recorded celebration that’s right for your agency? With so many possibilities for event formats and hosting platforms, the possibilities are nearly endless and often overwhelming!

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Storytelling: Telling Your Agency’s Story Across Multiple Platforms with Maximum Impact
Power Lunch Webinar

The power of storytelling is more important than ever. A compelling story can change hearts and minds, and it can motivate your audience to take instant action.

But how do you tell your agency’s story in a way that cuts through the clutter of the information avalanche bombarding your stakeholders every single day?

Communications pros Robin Rockey, APR, and Lenka Wright take you on a storytelling journey packed with real-world examples and practical tips that you can put into practice today.

In this interactive webinar, you’ll learn how to:

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Improving Your Agency’s Storytelling with Artificial Intelligence
Power Morning Webinar

How can public agencies incorporate community feedback and sentiment into their messaging and better shape their communications strategy? Discover how government agencies across California are using artificial intelligence (AI) technology to understand discourse trends, identify community pain points and measure the effectiveness of community outreach efforts.

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Communicating with Diverse Audiences: Developing Inclusive Outreach Practices
Power Lunch Webinar

Communicating with diverse audiences in your community is more than just translating information to a different language and checking the box. Rather, it requires thoughtful planning to authentically engage residents and add community voices to important discussions as well as regular outreach efforts.

During this webinar, attendees will learn how to effectively communicate and engage with diverse populations.

Key Take-a-Ways:

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Hosting Virtual Events: A Guide to Planning an Engaging Event
Power Lunch Webinar

The need to social distance during the pandemic means public-sector communicators must pivot to hosting what were normally thought of as traditional in-person events (such as ribbon cuttings, open houses and state of the cities) in a virtual format.

During this webinar, Kerry Shearer the “Livestream Expert” will guide attendees through how to successfully pull together a memorable event that resonates with key audiences and creates memorable moments for your agency.

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Elevate Optimism and Personal Wellbeing Workshop
Power Lunch Workshop

As we continue to navigate uncharted territory filled with uncertainty and change affecting our personal and professional lives, it’s important to elevate our optimism, resilience and personal wellbeing.

Join Tia Graham, Founder and Chief Happiness Officer at Arrive at Happy for this engaging CAPIO workshop where attendees will learn more about increasing positivity and optimism and personal wellbeing through a blend of science and practical, actionable steps that they can implement immediately. 

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Coping and Communicating with Compassion
Power Lunch Webinar

As public-sector communicators, we continue to face the ongoing stress and isolation of the global COVID-19 crisis, civil unrest and financial fallout both at work and at home.

Communicators have been working around the clock for months providing important information to the communities they serve. This constant, heavy workload coupled with limited abilities to engage in pleasurable activities and the uncertainty of the global pandemic may lead to anxiety, hopelessness, helplessness and even burnout.

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Writing Compelling Content in Plain Language
Power Lunch Webinar

Now more than ever, it’s essential that public-sector communicators convey content in ways that are easy to read and understand for multiple audiences.

We all know that “Plain Language” is a good idea, but what is it?

Join Valerie Walston, Plain Language consultant and Trainer, to learn more about essential “plain language principles” to help your agency craft compelling, effective content that will resonate with your communities at first read.

Key webinar take-a-ways:

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Social Media 411 with Facebook, Instagram and Twitter
Power Lunch Webinar

Join representatives from Facebook, Instagram and Twitter to gain an insider’s perspective on how your agency can leverage its social media accounts to effectively communicate with your communities.

During this session, attendees will learn first-hand all the tips, tricks and updates to the top social media platforms, as well as, be able to ask questions to the presenters.

Recorded: Thursday, June 25