Key messages in action: strategies for implementing your key messages to tell your organization’s story
Power lunch webinar


Every public agency has a unique story to tell — let’s start telling yours. Now that you’ve created your key messages, let’s explore ways to use them simply and effectively to help tell the story of your goals, staff, and community partners. Join CAPIO and LMG Public Relations for this webinar that will highlight key strategies to enhance the storytelling of the important work done by your agency and the people who do it.

A basic and brief overview of key messaging will be provided. This webinar is open to everyone but is a continuation of the November CAPIO conference breakout session “Beyond Branding: How to Build an Effective Key Messaging Campaign to Promote Your Organization.” Whether or not your organization has established key messages, or you are in the process of creating a key messaging platform, please join us for some new tips and strategies!

Key take-aways from this webinar include:

  • Tips for building internal buy-in and collaboration of your key messages
  • Strategies for communications planning around your key messages
  • An easy three-point plan for incorporating key messages into your organization’s everyday work
  • Implementation case studies and examples


Recorded: February 4, 2022



Louise Grasmehr has had a 25-year career in journalism and communications working in newspapers, magazines, and for Fortune 500 corporations and government, including and a 15-year career working in the field of national child welfare. 

She now owns LMG Public Relations, LLC, a communications consulting firm specializing in social justice, government public affairs and child welfare. Her specialties include crisis communications, branding, change management communications, executive coaching and strategic communications planning. She is currently a national strategic consultant for Casey Family Programs, the country’s largest operating foundation focused on safely reducing the need for foster care across America. Ms. Grasmehr assists the foundation and agencies throughout the country with its mission to provide, improve, and ultimately prevent the need for, foster care.

Other LMG Public Relations, LLC, clients include state and county child welfare agencies and organizations in California and throughout the country.

Ms. Grasmehr previously served as the Director of Communications for the Los Angeles County Department of Children and Family Services, the largest child welfare agency in the country. At the agency she increased the positive image of the department both externally and internally and garnered several state and national awards for her work.