Professional Development
Social Media 411 with Facebook, Instagram and Twitter
Power Lunch Webinar
Join representatives from Facebook, Instagram and Twitter to gain an insider’s perspective on how your agency can leverage its social media accounts to effectively communicate with your communities.
During this session, attendees will learn first-hand all the tips, tricks and updates to the top social media platforms, as well as, be able to ask questions to the presenters.
Recorded: Thursday, June 25
The 2020 Edelman Trust Barometer Results: A Growing Sense of Inequity is Undermining Trust in Institutions
Featuring a discussion on earning trust during a global pandemic and a re-examination of our country’s commitment to civil rights
When Edelman released the 2020 Edelman Trust Barometer in late January it revealed that despite a strong global economy and near full employment, none of the four societal institutions we study—government, business, NGOs and media—is trusted. Then just over a month later, the Covid-19 pandemic turned our lives upside down. Edelman immediately updated the 2020 study and found that trust in all four institutions increased to record levels, especially in government, as citizens looked desperately for answers.
Measuring What Matters: Creating Your Social Media Dashboard Report
Power Lunch Webinar
How do you know if your agency is meeting the mark when it comes to its social media efforts? With so many tools at our disposal for analyzing data and a variety of metrics, how do communicators measure success?
During this webinar, attendees will learn how to effectively measure their social media programs.
Key take-a-ways include:
Advanced Best Practices for Social Media Community Management
Power Lunch Webinar
Make the most of each social channel – During this session, seasoned social media managers will share specific strategies for leveraging each of the “big 5” social platforms (Facebook, Twitter, Instagram, YouTube and LinkedIn).
Key Take-A-Ways:
Begin your APR Journey Online
APRPREP Exam is now available for CAPIO members
Earning your APR is an excellent way to sharpen your skills and set yourself apart in the job market. CAPIO members can now complete the APRPREP study course and take the computer-based exam online!
Learn more at the virtual APR Summer Open
House on May 28. 
April is APR Month
April is APR month, which recognizes that not everyone can do what we do as government communicators. You may have seen our social media posts or heard the buzz that CAPIO is one of only nine organizations to administer the internationally recognized APR.
J. Lindsey Wolf Certificate in Communications
CAPIO’s popular J. Lindsey Wolf Certificate in Communications (formerly known as the J. Lindsey Wolf PIO Institute) is one the hallmark offerings of our association. Established in 2003, this certification, which is exclusively offered through CAPIO, provides a solid foundation of core communications courses focused on strategies and tactics to meet the evolving needs of CAPIO members and keep pace with the everchanging communication’s landscape.
Accreditation in Public Relations
Be an Industry Leader: Earn Your APR
CAPIO is one of only nine public relations organizations to offer its members the internationally recognized Accreditation in Public Relations (APR).
The APR recognizes timeless communications principles with contemporary strategies and tactics. The process of earning your APR takes your skills to the next level by exposing you to today’s cutting-edge strategies and practices, assessing your skills to identify strengths and opportunities for growth, and demonstrating your personal and professional commitment to excellence.
Certificate in Principles of Public Relations
Setting yourself apart from dozens or — in some cases — hundreds of other job candidates is a challenge. Fierce competition necessitates you demonstrate a superior knowledge of universal public relations principles. Learn more on the Public Relations Society of America website.
Participate in our Mentoring Program
A CAPIO member benefit
CAPIO is committed to providing our members with ongoing learning and development—which is key to our members’ success. Studies have shown that mentoring is one of the most valuable and effective professional development opportunities. Having the guidance and encouragement of a mentor can shape your career for years to come.
Resource Library
Our resource library helps members become the best public sector communicators in the state.