Professional Development

Overview

Professional Development

CAPIO realizes that ongoing learning and development is key to our members’ success. That’s why CAPIO is proud to offer many programs to support our members’ advancement in the communications profession. From our popular J. Lindsey Wolf PIO Institute to internationally recognized Accreditation in Public Relations (APR), there is a program tailored to each step in your career.

For more information on CAPIO’s education and development programs, please contact CAPIO Education and Development Chair Rachel McGuire, APR, at rachel@rmgcomm.com or 760-707-4149.

“The recent Social Media Academy workshop in Dublin was one of the more interactive workshops I’ve attended recently. I got a lot out of it and was able to immediately implement some of the latest social media tips. Thank you CAPIO, City of Dublin, and Archive Social.”
   -Jennie Loft, Public Information Manager, City of San José Environmental Services Department 

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Social Media 411 with Facebook, Instagram and Twitter
Power Lunch Webinar

Join representatives from Facebook, Instagram and Twitter to gain an insider’s perspective on how your agency can leverage its social media accounts to effectively communicate with your communities.

During this session, attendees will learn first-hand all the tips, tricks and updates to the top social media platforms, as well as, be able to ask questions to the presenters.

Recorded: Thursday, June 25

Webinar

The 2020 Edelman Trust Barometer Results: A Growing Sense of Inequity is Undermining Trust in Institutions
Featuring a discussion on earning trust during a global pandemic and a re-examination of our country’s commitment to civil rights

When Edelman released the 2020 Edelman Trust Barometer in late January it revealed that despite a strong global economy and near full employment, none of the four societal institutions we study—government, business, NGOs and media—is trusted. Then just over a month later, the Covid-19 pandemic turned our lives upside down. Edelman immediately updated the 2020 study and found that trust in all four institutions increased to record levels, especially in government, as citizens looked desperately for answers.

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April is APR Month

April is APR month, which recognizes that not everyone can do what we do as government communicators.  You may have seen our social media posts or heard the buzz that CAPIO is one of only nine organizations to administer the internationally recognized APR.

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J. Lindsey Wolf Certificate in Communications

Certificate Logo and Summary of Courses

CAPIO’s popular J. Lindsey Wolf Certificate in Communications (formerly known as the J. Lindsey Wolf PIO Institute) is one the hallmark offerings of our association. Established in 2003, this certification, which is exclusively offered through CAPIO, provides a solid foundation of core communications courses focused on strategies and tactics to meet the evolving needs of CAPIO members and keep pace with the everchanging communication’s landscape.

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Accreditation in Public Relations
Be an Industry Leader: Earn Your APR

APR logo

CAPIO is one of only nine public relations organizations to offer its members the internationally recognized Accreditation in Public Relations (APR).

The APR recognizes timeless communications principles with contemporary strategies and tactics. The process of earning your APR takes your skills to the next level by exposing you to today’s cutting-edge strategies and practices, assessing your skills to identify strengths and opportunities for growth, and demonstrating your personal and professional commitment to excellence.

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Resource Library

Our resource library helps members become the best public sector communicators in the state.