Past Webinars for Purchase
Earn Your APR in 2021: Everything You Need to Know to Start Now!
Free Power Lunch Webinar
Ready to take the next step of professional development in your communications career? Wishing you were more strategic? Think APR!
Join us for a webinar that covers what Accreditation in Public Relations is, how it can help you develop a strategic communications mindset, and how you can start your own APR journey.
Storytelling is not a Unicorn: A Practical Approach to Creative Storytelling Using Graphics and Visuals
Power Lunch Webinar
Does the term “tell your story” make you want to scream? Does the word “storytelling” make the hair on the back of your neck stand up? This session is for you.
Collaborative Engagement: Developing Multi-Agency Programs and Reaching Diverse Communities
Power Lunch Webinar
It often takes years to develop and execute successful communications and public outreach programs that maintain confidence, trust and satisfaction with your organization. These projects and programs often require multi-agency collaboration as well as authentic engagement with diverse communities.
Join CAPIO and PRSA SD/IC for a special program featuring case studies, best practices and lessons learned for collaborative engagement.
Key take-a-ways from this webinar include:
Search Engine Optimization for Public Agencies
Power Lunch Webinar
Public agencies are often the official source of information, and when searching for topics online, you can often find them on the first page of search engine results. These results define what the public understands about a particular topic. But how does this happen?
Currently, 85% of people looking for information online start their journey using a search engine. But with so many results, how can you make sure your site stands out? Do you know how people are finding your site and why they’re visiting? Are you leading the conversation for topics and keywords important to you?
Virtual Events 101: How-to Tips, Tricks and Lessons Learned
Power Lunch Webinar
As public-sector communicators, we’ve been tasked this year with forging into the unknown and creating virtual events for much-loved in person events to one-time celebrations.
But where do you start when it comes to selecting an online conference style event, hybrid in-person/virtual event or a pre-recorded celebration that’s right for your agency? With so many possibilities for event formats and hosting platforms, the possibilities are nearly endless and often overwhelming!
Podcasting 101: How To Tips and Tricks to Get Your Agency’s Podcast Up and Running
Power Lunch Webinar
Podcasts continue to rise at a meteoric rate – with more than 1 million podcasts available. As listenership for this compelling audio format continues to increase, many government agencies are taking notice and incorporating podcasts as a tactic in their overall communications strategy. But where do you start?
Storytelling: Telling Your Agency’s Story Across Multiple Platforms with Maximum Impact
Power Lunch Webinar
The power of storytelling is more important than ever. A compelling story can change hearts and minds, and it can motivate your audience to take instant action.
But how do you tell your agency’s story in a way that cuts through the clutter of the information avalanche bombarding your stakeholders every single day?
Communications pros Robin Rockey, APR, and Lenka Wright take you on a storytelling journey packed with real-world examples and practical tips that you can put into practice today.
In this interactive webinar, you’ll learn how to:
Improving Your Agency’s Storytelling with Artificial Intelligence
Power Morning Webinar
How can public agencies incorporate community feedback and sentiment into their messaging and better shape their communications strategy? Discover how government agencies across California are using artificial intelligence (AI) technology to understand discourse trends, identify community pain points and measure the effectiveness of community outreach efforts.
Advancing Equity Through Decision Making
Power Lunch Webinar
Join CAPIO as we continue the education around racism and what it means to be equitable. During this webinar, Aimée Zenzele Barnes, Diversity & Equity Manager for the City of Sacramento, will discuss choice points and how to create change within, effecting change externally.
This webinar will provide you:
Putting the LOL in Local Government
Power Lunch Webinar
Government work can be the stuff memes are made of. It’s funny, often unintentionally. But when agencies embrace humor, it can actually work for them. Remember Boaty McBoatface, anyone? Or when City of Los Angeles posted this ad for a graphic designer?
Communicating with Diverse Audiences: Developing Inclusive Outreach Practices
Power Lunch Webinar
Communicating with diverse audiences in your community is more than just translating information to a different language and checking the box. Rather, it requires thoughtful planning to authentically engage residents and add community voices to important discussions as well as regular outreach efforts.
During this webinar, attendees will learn how to effectively communicate and engage with diverse populations.
Key Take-a-Ways:
Hosting Virtual Events: A Guide to Planning an Engaging Event
Power Lunch Webinar
The need to social distance during the pandemic means public-sector communicators must pivot to hosting what were normally thought of as traditional in-person events (such as ribbon cuttings, open houses and state of the cities) in a virtual format.
During this webinar, Kerry Shearer the “Livestream Expert” will guide attendees through how to successfully pull together a memorable event that resonates with key audiences and creates memorable moments for your agency.
Elevate Optimism and Personal Wellbeing Workshop
Power Lunch Workshop
As we continue to navigate uncharted territory filled with uncertainty and change affecting our personal and professional lives, it’s important to elevate our optimism, resilience and personal wellbeing.
Join Tia Graham, Founder and Chief Happiness Officer at Arrive at Happy for this engaging CAPIO workshop where attendees will learn more about increasing positivity and optimism and personal wellbeing through a blend of science and practical, actionable steps that they can implement immediately.
Coping and Communicating with Compassion
Power Lunch Webinar
As public-sector communicators, we continue to face the ongoing stress and isolation of the global COVID-19 crisis, civil unrest and financial fallout both at work and at home.
Communicators have been working around the clock for months providing important information to the communities they serve. This constant, heavy workload coupled with limited abilities to engage in pleasurable activities and the uncertainty of the global pandemic may lead to anxiety, hopelessness, helplessness and even burnout.
Writing Compelling Content in Plain Language
Power Lunch Webinar
Now more than ever, it’s essential that public-sector communicators convey content in ways that are easy to read and understand for multiple audiences.
We all know that “Plain Language” is a good idea, but what is it?
Join Valerie Walston, Plain Language consultant and Trainer, to learn more about essential “plain language principles” to help your agency craft compelling, effective content that will resonate with your communities at first read.
Key webinar take-a-ways:
Advanced Best Practices for Social Media Community Management
Power Lunch Webinar
Make the most of each social channel – During this session, seasoned social media managers will share specific strategies for leveraging each of the “big 5” social platforms (Facebook, Twitter, Instagram, YouTube and LinkedIn).
Key Take-A-Ways:
Social Media 411 with Facebook, Instagram and Twitter
Power Lunch Webinar
Join representatives from Facebook, Instagram and Twitter to gain an insider’s perspective on how your agency can leverage its social media accounts to effectively communicate with your communities.
During this session, attendees will learn first-hand all the tips, tricks and updates to the top social media platforms, as well as, be able to ask questions to the presenters.
Recorded: Thursday, June 25
Tales from a Website Redesign: Tips, Tricks and Lessons Learned
Power Lunch Webinar
Key Takeaways for CAPIO Attendees:
Measuring What Matters: Creating Your Social Media Dashboard Report
Power Lunch Webinar
How do you know if your agency is meeting the mark when it comes to its social media efforts? With so many tools at our disposal for analyzing data and a variety of metrics, how do communicators measure success?
During this webinar, attendees will learn how to effectively measure their social media programs.
Key take-a-ways include:
Past Webinars for Purchase
Miss a webinar? Search our recent webinar topics here.
Click links below to view our recent webinars. Select webinars are available free to our free to members in the members resource library. Additional webinars offered during the COVID-19 crisis were offered free to members and non-members here.