Past Webinars for Purchase

Overview

Past Webinars for Purchase by Category
Miss a webinar? Search our recent webinar topics here.

Click links below to view our recent webinars.  Select webinars are available free to our free to members in the members resource library.  Additional webinars offered during the COVID-19 crisis were offered free to members and non-members here.

Pursuing your J. Lindsey Wolf CAPIO Certificate in Communications?  Keep track of your credits by viewing your CE credits in your membership profile or listing them on the tracking form found on the certificate.

Strategic Communications

Developing and Implementing Effective Communications Plans that Move the Needle (2022)

Creating a successful communications strategy starting with research (2022)

The 2022 Edelman Trust Barometer results: how does trust impact our work as communications pros? (2022)

Strategic Communications: A 7-Point Checkup (2020) 

Key messages in action: strategies for implementing your key messages to tell your organization’s story (2022)

Crisis Communications

Navigating the Phases of a Crisis from Pre-crisis to Recovery (2020)

Are You Digital Ready?  Scaling and Adopting Disaster Preparedness Using the California Wildfires.

Ethics & Communications Leadership

Demystifying Communications Strategies for Diverse Communities (2022)

Ethics and Communications Leadership (2022)

Ethics & Communications Leadership (2020)

Digital Media

Tik Tok on the Clock: Tips and Tricks to Get You from Beginner to Viral (2022)

Creating with Canva: Tips, Tricks and Tools to Elevate Your Agency’s Brand (2022)

Why Should Your Agency Be On TikTok? (2022)

Analyzing and Leveraging Social Media: What to Measure and Why (2021)

The Missing Link: Why LinkedIn Is Where Your Agency Needs to Be (2021)

Websites and ADA Compliance (2021)

Search Engine Optimization for Public Agencies (2020)

Storytelling is not a Unicorn: A Practical Approach to Creative Storytelling Using Graphics and Visuals (2021)

Improving Your Agency’s Storytelling with Artificial Intelligence (2020)

Advanced best practices for social media community management(2020)

Social media 411 with Facebook, Instagram and Twitter (2020)

Tales from a Website Redesign (2019)

Measuring What Matters: Creating Your Social Media Dashboard Report (2020)

Photography

Driving Community Engagement with Photography (2021)

Video

Mobile Video 4-1-1: Creating Engaging Content for Instagram, Facebook and TikTok (2022)

Virtual Events 101: How-to Tips, Tricks and Lessons Learned (2020)

Hosting Virtual Events: A Guide to Planning an Engaging Event (2020)

Writing

Writing for Maximum Engagement – CAPIO (2022)

Storytelling: Telling Your Agency’s Story Across Multiple Platforms with Maximum Impact (2020)

Writing compelling content in plain language (2020)

Public Speaking

Media Relations

Building Positive Relationships with the Media to Accomplish Shared Goals (2021)

Community Relations & Engagement

PIO + Community Engagement = How to Manage both Jobs? Learn the top two things to do first! (2023)

Lessons learned in the COVID trenches (2022)

Sharing Your Agency’s Story About Important Water Infrastructure Projects and Programs (2021)

Successful Communications Partnerships with Subject Matter Experts (2021)

The 411 on Developing a successful Citizens’ Academy (2021)

Executing a Creative Outreach Campaign that Resonates (2021)

What’s Next: Trends in Outreach and Education (2021)

Collaborative Engagement: Adapting Your Engagement Approach Based on Lessons Learned from the Pandemic (2021)

Creating an Effective Utility Rate Change Outreach Strategy That Builds Customer Awareness and Confidence in the Rate-setting Process (2021)

Collaborative Engagement: Developing Multi-Agency Programs and Reaching Diverse Communities (2021)

Putting the LOL in Local Government (2020)

Communicating with Diverse Audiences: Developing Inclusive Outreach Practices (2020)

Multi-Cultural Communications How to Communicate with Diverse Audiences (2019)

10 Biggest Mistakes Government Makes in Engaging Residents (2019)

Advanced Track – Member Only Courses

CAPIO Advanced Track-Climbing the Charts: Strategies for Building a Pitch Perfect Communications Office (2023)
CAPIO ADVANCED TRACK: Goal Setting for 2023: Strategies that Work (2022)
CAPIO ADVANCED TRACK: Communications 20/20: Past, Present and Future Planning (2022)
CAPIO ADVANCED TRACK: USC Polarization Index: A Road Map for Public-sector Communicators and Leaders to Navigate Controversial Issues (2022)
CAPIO ADVANCED TRACK: Reimagining your agency’s website: practical tips and tools for a winning strategy (2022)
CAPIO ADVANCED TRACK: Advanced Strategies for Communicating During a Crisis (2021)
CAPIO ADVANCED TRACK: Navigating leadership and communications in the C-suite (2021)
CAPIO ADVANCED TRACK: Having Difficult Conversations and Building Trust (2021)
CAPIO ADVANCED TRACK: Building a Social Media Strategy that Creates Trust and Engagement (2021)

CAPIO ADVANCED TRACK: Managing, Mentoring and Motivating with Purpose (2021)

CAPIO ADVANCED TRACK: Being Your Agency’s Strategist: Advancing Into an Executive-level Communications Role (2021)

Tools and Resources

City Branding: Three Pathways to a New You (2022)
Mentorship Monday: Networking with authenticity and integrity: Winning ways to meaningfully connect post pandemic (2022)
Mentorship Monday: 7 Steps to Build Your Personal Brand (2022)
Mentorship Monday: Rising Through The Ranks: A Chat with Communication Leaders (2021)
Project Management for PR Pros (2021)

Legal Issues for Government Communicators—Copyright, Trademark and Records Retention Laws (2021)

Podcasting 101: How To Tips and Tricks to Get Your Agency’s Podcast Up and Running (2020)

Elevate Optimism and personal wellbeing workshop (2020)

Coping and Communicating with Compassion (2020)

What’s Your Brand? Personal Branding (2019)

Building a Better No Budget Survey (2020)

Internal Communication

Communicating Crucial Information with Internal Audiences (2021)

Future of Communications | Trends

CAPIO 2023 State of Communications (2023)

CAPIO 2022 State of Communications (2022)

CAPIO 2021 State of Communications (2021)

The 2020 edelman trust barometer results (2020)

CAPIO 2020 State of Communications (2020)

 

Additional webinars available for free to members in the members resource library.  (Log-in required to view.)

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PIO + Community Engagement = How to Manage both Jobs? Learn the top two things to do first!
Power Lunch Webinar

As a public-sector communicator you wear many hats. Oftentimes, you may find yourself leading an agency wide community engagement effort for a challenging project and program. Building trust and rapport with challenging internal and external audiences as well as making decisions in the face of adversity is crucial.

Join veteran community engagement and communications pro Kit Cole, founder of Kit Cole Consulting, as she shares key tips for leading effective, strategic community engagement efforts.

Key Takeaways:

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CAPIO Advanced Track-Climbing the Charts: Strategies for Building a Pitch Perfect Communications Office
Webinar Training

As the chief communications professional, you are in charge of overseeing communications for your agency and possibly even building a communications division and team from the ground up. There will be new challenges and opportunities you face in this role as you work with internal and external audiences, oversee employees, measure success, and deal with sensitive and often controversial issues facing your agency.

Article

Demystifying Communications Strategies for Diverse Communities
Webinar

Incorporating diversity, equity and inclusion into your agency’s communications can often feel overwhelming and challenging. Join CAPIO and ACWA for this webinar that will break down the steps toward developing and executing more inclusive communications strategies for diverse communities.

Key take-aways from this webinar include:

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CAPIO ADVANCED TRACK: Goal Setting for 2023: Strategies that Work
Power lunch webinar

A MEMBER EXCLUSIVE TRAINING

As public sector communicators, it can often feel that work and life bleeds together and there is a long to-do list that is never complete. Putting out small daily fires at home and at the office can lead to a sense of overwhelm and also places larger personal and professional goals, like training for a marathon or earning your Accreditation in Public Relations, on the back burner.

During this not-to-miss webinar, you’ll learn practical strategies to set yourself up for success in 2023.

Key Takeaways:

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Developing and Implementing Effective Communications Plans that Move the Needle
Webinar Training

A solid strategic communications plan provides value to your skills as a communications pro and can set your agency and department up for success through ensuring a road map that clearly defines goals, objectives, strategies and tactics. During this webinar, you’ll learn how to develop a measurable communications plan that will showcase value to your organization and the communities you serve.

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CAPIO ADVANCED TRACK: Communications 20/20: Past, Present and Future Planning
Power lunch webinar

A MEMBER EXCLUSIVE TRAINING

The field of communications is constantly evolving. How do we learn from the past as we prepare for the future?

Join veteran communications professionals Gabriela Dow and Rebecca McColloch Cole. They will share what they learned in their more than two decades working with hundreds of California public agencies media, tech/startups, politics, public affairs, and public/private partnerships. In addition, they will discuss what communications pros can anticipate for the next 20 years.

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Tik Tok on the Clock: Tips and Tricks to Get You from Beginner to Viral
Power Lunch Webinar

TikTok has more than 1 billion monthly active users. This app has been downloaded over 200 million times in the United States alone. If your target audience includes anyone between the ages of 13 and 60, TikTok is where you need to be.

Sacramento Fire joined TikTok in April 2021. A year later, the account had close to 100,000 followers, making it the biggest social media platform for Sacramento Fire.

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City Branding: Three Pathways to a New You
Power Lunch Webinar

Companies like Nike, Disney, Apple and McDonald’s became the successful empires they are today because of one key concept: branding. While they all provide very different services, their dominance comes from the consistent use of memorable logos, tag lines, color schemes and other branding elements. You may be asking: what does this have to do with government agencies? Cities communicate with residents every day and the well-being of the community depends on engaging the public effectively.

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Creating with Canva: Tips, Tricks and Tools to Elevate Your Agency’s Brand
Power Lunch Webinar

Interested in creating professional and engaging content for social media, collateral and video using Canva? This webinar will give you practical tips and tricks to elevate the look and feel of your Canva content.

This course is ideal for someone who is already using Canva but wants to enhance their skill set. It is recommended that agencies have a Canva Pro account to maximize the value of this workshop.

Key takeaways from this webinar include: 

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CAPIO ADVANCED TRACK: Reimagining your agency’s website: practical tips and tools for a winning strategy
Power lunch webinar

A MEMBER EXCLUSIVE TRAINING

Data shows that our agency websites are one of the top ways that our community gets key information on projects, programs and initiatives. Many times, agency websites evolve over the decades with many staff adding content and pages. These ghosts of website’s past often are not representative of our agency’s current brand, don’t follow writing best practices, lack ADA compliance, or are not fully optimized for SEO.

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Creating a successful communications strategy starting with research

Research is an essential first step in creating an effective strategy that is data driven and shows results. It creates the foundation for our communications efforts, drives decision making and produces desired results.

Join CAPIO and ACWA for this webinar that will highlight how to conduct sound research and gather insights that will ensure your agency’s communications efforts stay on track and are able to adjust to change.  Presenters Margaret Mohr, Scott Rose and Adam Probolsky will share insights on best practices and review a case study featuring how research shaped the state’s 2022 Save our Water campaign.

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The 2022 Edelman Trust Barometer results: how does trust impact our work as communications pros?
Power Lunch Webinar

Join CAPIO and SiOC for this special event featuring veteran communicators Matt Notley and Kierstan DeLong, who will present findings from the 2022 Edelman Trust Barometer.

Following the presentation, there will be a special moderated panel discussion led by broadcast journalist Nikki Laurenzo of Fox 40 in Sacramento with panelists representing state and city government and education.

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Ethics and Communications Leadership
Power Lunch Webinar

Advancing in the field of communications requires a commitment to ethics as well as strong leadership skills. 

Key takeaways from this webinar include:

  • Recognizing the ethical responsibilities of a communications professional
  • Conducting communications activities with integrity and professionalism
  • Recognizing organizational structures and relationships and how communications contributes to the success of your organization
  • Understanding how to motivate and influence within your organization and beyond
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Lessons learned in the COVID trenches
Power Lunch Webinar

Even in the best of times grabbing the attention of an audience with public sector communications is a challenge. Distilling complex policy information down to something that is both understandable and engaging is no mean feat. The COVID-19 pandemic took these challenges and supercharged them. Now that we are beginning to see a light at the end of the tunnel what lessons can be learned from this year-long communications gauntlet and how can they be applied to public sector communications outside of times of crisis?

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Key messages in action: strategies for implementing your key messages to tell your organization’s story
Power lunch webinar

Every public agency has a unique story to tell — let’s start telling yours. Now that you’ve created your key messages, let’s explore ways to use them simply and effectively to help tell the story of your goals, staff, and community partners. Join CAPIO and LMG Public Relations for this webinar that will highlight key strategies to enhance the storytelling of the important work done by your agency and the people who do it.

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CAPIO 2022 state of communications
Power lunch webinar

In 2021, public-sector communicators continued to face unique challenges in communicating with their communities and other key audiences. In the future, communicators will need to continue to position their agencies for ongoing change by leveraging trusted strategies and new trends to reach the diverse communities they serve.