Past Webinars for Purchase
Mobile Video 4-1-1: Creating Engaging Content for Instagram, Facebook and TikTok
Power Lunch Webinar
Looking to create attention-grabbing yet professional mobile video for Instagram, Facebook and TikTok that fosters engagement with your community? This webinar has you covered and will teach you key tips to plan, shoot and edit content.
Key take-a-ways from this webinar include:
CAPIO ADVANCED TRACK: Reimagining your agency’s website: practical tips and tools for a winning strategy
Power lunch webinar
A MEMBER EXCLUSIVE TRAINING
Data shows that our agency websites are one of the top ways that our community gets key information on projects, programs and initiatives. Many times, agency websites evolve over the decades with many staff adding content and pages. These ghosts of website’s past often are not representative of our agency’s current brand, don’t follow writing best practices, lack ADA compliance, or are not fully optimized for SEO.
Creating a successful communications strategy starting with research
Research is an essential first step in creating an effective strategy that is data driven and shows results. It creates the foundation for our communications efforts, drives decision making and produces desired results.
Join CAPIO and ACWA for this webinar that will highlight how to conduct sound research and gather insights that will ensure your agency’s communications efforts stay on track and are able to adjust to change. Presenters Margaret Mohr, Scott Rose and Adam Probolsky will share insights on best practices and review a case study featuring how research shaped the state’s 2022 Save our Water campaign.
The 2022 Edelman Trust Barometer results: how does trust impact our work as communications pros?
Power Lunch Webinar
Join CAPIO and SiOC for this special event featuring veteran communicators Matt Notley and Kierstan DeLong, who will present findings from the 2022 Edelman Trust Barometer.
Following the presentation, there will be a special moderated panel discussion led by broadcast journalist Nikki Laurenzo of Fox 40 in Sacramento with panelists representing state and city government and education.
Mentorship Monday: 7 Steps to Build Your Personal Brand
Free CAPIO Member Webinar
Your personal brand is the most powerful asset you can leverage to achieve your career goals. Today, building a personal brand is essential to stand out from the crowd, instantly establish trust and credibility inside and outside your organization, showcase your expertise and take your career – and your life – to the next level.
Ethics and Communications Leadership
Power Lunch Webinar
Advancing in the field of communications requires a commitment to ethics as well as strong leadership skills.
Key takeaways from this webinar include:
- Recognizing the ethical responsibilities of a communications professional
- Conducting communications activities with integrity and professionalism
- Recognizing organizational structures and relationships and how communications contributes to the success of your organization
- Understanding how to motivate and influence within your organization and beyond
Lessons learned in the COVID trenches
Power Lunch Webinar
Even in the best of times grabbing the attention of an audience with public sector communications is a challenge. Distilling complex policy information down to something that is both understandable and engaging is no mean feat. The COVID-19 pandemic took these challenges and supercharged them. Now that we are beginning to see a light at the end of the tunnel what lessons can be learned from this year-long communications gauntlet and how can they be applied to public sector communications outside of times of crisis?
Key messages in action: strategies for implementing your key messages to tell your organization’s story
Power lunch webinar
Every public agency has a unique story to tell — let’s start telling yours. Now that you’ve created your key messages, let’s explore ways to use them simply and effectively to help tell the story of your goals, staff, and community partners. Join CAPIO and LMG Public Relations for this webinar that will highlight key strategies to enhance the storytelling of the important work done by your agency and the people who do it.
CAPIO 2022 state of communications
Power lunch webinar
In 2021, public-sector communicators continued to face unique challenges in communicating with their communities and other key audiences. In the future, communicators will need to continue to position their agencies for ongoing change by leveraging trusted strategies and new trends to reach the diverse communities they serve.
Why Should Your Agency Be On TikTok?
Power Lunch Webinar
TikTok’s popularity continues to soar! Boasting nearly 100 million active monthly users in the United States, the platform continues to broaden its demographic of users. But, how do you know if adding TikTok to your agency’s social media strategy is the right move?
Join the City of Santa Clarita’s Communications Manager Carrie Lujan and Communications Specialist Garret Wedel for this CAPIO webinar where they’ll take you through setting up the City’s TikTok strategy and developing ongoing engaging content for their community.
Key Takeaways:
Sharing Your Agency’s Story About Important Water Infrastructure Projects and Programs
Power Lunch Webinar
Public-sector communicators must regularly engage with customers and other key audiences to share the value of key infrastructure projects and programs. From major pipeline repairs to desal and PFAS groundwater restoration to meter replacements, there is always an important story to showcase.
Join CAPIO and ACWA for this webinar that will highlight key outreach strategies tailored to agencies of all sizes to ensure you maintain trust and confidence in your agency and these important projects.
Key take-aways from this webinar include:
CAPIO ADVANCED TRACK: Advanced Strategies for Communicating During a Crisis
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
As a senior communication practitioner, you play a different role in managing a crisis at your agency. You are required to call upon not only your ability to develop and execute a successful communications strategy, but also serve as a trusted advisor to your executive team during tough situations.
The 411 on Developing a successful Citizens’ Academy
Power Lunch Webinar
Agency citizens’ academies are a great opportunity to educate your community on important issues and projects, build and maintain positive relationships, position your agency as a trusted source of information, increase communications and inspire future community leaders.
From deciding on the duration of the program, materials, budget, schedule and logistics, there are many factors to consider before launching your program.
Analyzing and Leveraging Social Media: What to Measure and Why
Power Lunch Webinar
Social media is one of the top ways to engage with your community. With so many social media channels, social media management platforms and metrics, how do you know if your social media plan is hitting a high note or missing the mark?
Join Turlock Irrigation District’s Communications Specialist Brandon McMillan, who will share practical advice on how your agency can analyze and leverage your agency’s social media efforts.
Key Takeaways:
Driving Community Engagement with Photography
Power Lunch Webinar
A picture is worth a thousand words and using dynamic photos to tell your agency’s story plays a vital role in any communications, outreach or media relations effort.
Join Napa Valley Transportation Agency’s Communications Officer Robin Craig to learn how you can use photography to showcase your team and community to help share you agency’s story and build a more supportive and engaged community.
Key Takeaways:
CAPIO ADVANCED TRACK: Having Difficult Conversations and Building Trust
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
If it’s early in your career, it’s not a matter of IF but WHEN you’ll have difficult conversation at work. And as veterans in the workforce, you’ve had to navigate these conversations as the come. While these conversations are never easy, learning how to tackle them head-on is one of the best ways to build trust with colleagues, team members and constituents as well as grow as a trusted leader.
CAPIO ADVANCED TRACK: Building a Social Media Strategy that Creates Trust and Engagement
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
Effective communication and storytelling across a wide variety of platforms is key to any agency’s ability to inform the public in a timely manner, engage a growing digital community, and manage crisis. Social media is an ever changing landscape and the ability to stay current on trends, effective strategies, and communication tactics can help build trust and credibility with any online community.
Project Management for PR Pros
Power Lunch Webinar
Project Management is most often thought of as a foundational element of infrastructure construction or software development projects, but the same concepts and techniques that deliver public infrastructure on-time and within budget are applicable to our profession, too. Whether it is a public service campaign or stakeholder outreach and engagement, effective project management helps us master the process, messaging, budget, and other critical success factors.
Communicating Crucial Information with Internal Audiences
Power Lunch Webinar
Public-sector communicators are tasked with communicating critical information to multiple audiences. Oftentimes, communicating crucial information is overlooked when communicating with one of our most important audiences – the people we work with and manage.
A lack of internal communication can lead to poor external communication and inflict damage to the communities and customers we serve. Employees are the front-line ambassadors to the communities we serve, so communicating with them during a crisis as well as during normal times, is a priority.
What’s Next: Trends in Outreach and Education
Power Lunch Webinar
The pandemic has forever changed the way public agencies manage their outreach and education programs. As California continues to re-open, web-based and hybrid outreach and education programs are here to stay.
Join seasoned communicator and educator Dr. Adrian Hightower to learn more about engagement trends that your agency can apply to meaningfully connect with key audiences.
During this session attendees will learn about: