Past Webinars for Purchase

In 2024, public-agency communicators will continue to face new challenges and opportunities, constantly redefining strategies, priorities, and best practices to maintain effective communication and engagement with our communities.

During CAPIO’s 2024 State of Communications webinar, attendees will have the opportunity to learn about key issues shaping the California communication landscape. The webinar will feature insights from CAPIO President Lael Wageneck, MPA, APR, and CAPIO President-Elect/Treasurer Tom Christensen, highlighting CAPIO’s key focus areas for the year.

Government agencies are often stereotyped as organizations with a ton of red tape and impersonal bureaucrats, impacting both the public’s opinion as well as employee morale within these agencies.

Join public agency communication experts Sonja Dosti, APR, from Fresno County and Ally Soper, from Kern County, as they share the journey of transforming, humanizing, and streamlining their agencies’ brands to better raise awareness about services available to residents.

Are you interested in sharpening your communications skills and learning from the best in the field? Join us for CAPIO’s highly anticipated webinar, “Mastering Your Communications Career: Insights from CAPIO Paul B. Clark Lifetime Achievement Award Winners,” where we bring together a panel of accomplished public-sector communications experts who will share their invaluable knowledge and experience.

When a crisis hits your agency will you be prepared to respond transparently and effectively with your community, the media and internal audiences?

Join communications veterans Scott Summerfield, Betsy Lauppe Rhodes and Carrie Monteiro to learn how to navigate communications when a crisis strikes.

Key take-aways from this webinar include:

·  Planning for a crisis

·  Proactive crisis response and strategy for communicating with the C-suite and internal audiences

If you’re a public-sector communicator searching for your next challenge, you may be looking at options for a higher-level role at your agency or a similar organization. But maybe you’re looking for more flexibility or balance than a traditional PIO role offers. There are different options to find meaning and advancement. There are also lots of reasons government communicators seek change.

During this roundtable discussion, you’ll learn from four communicators who have successfully transitioned from PIOs to other roles.

As the chief communications professional, you are in charge of overseeing communications for your agency and possibly even building a communications division and team from the ground up. There will be new challenges and opportunities you face in this role as you work with internal and external audiences, oversee employees, measure success, and deal with sensitive and often controversial issues facing your agency.

A MEMBER EXCLUSIVE TRAINING

As public sector communicators, it can often feel that work and life bleeds together and there is a long to-do list that is never complete. Putting out small daily fires at home and at the office can lead to a sense of overwhelm and also places larger personal and professional goals, like training for a marathon or earning your Accreditation in Public Relations, on the back burner.

During this not-to-miss webinar, you’ll learn practical strategies to set yourself up for success in 2023.

Key Takeaways:

A MEMBER EXCLUSIVE TRAINING

The field of communications is constantly evolving. How do we learn from the past as we prepare for the future?

Join veteran communications professionals Gabriela Dow and Rebecca McColloch Cole. They will share what they learned in their more than two decades working with hundreds of California public agencies media, tech/startups, politics, public affairs, and public/private partnerships. In addition, they will discuss what communications pros can anticipate for the next 20 years.

Companies like Nike, Disney, Apple and McDonald’s became the successful empires they are today because of one key concept: branding. While they all provide very different services, their dominance comes from the consistent use of memorable logos, tag lines, color schemes and other branding elements. You may be asking: what does this have to do with government agencies? Cities communicate with residents every day and the well-being of the community depends on engaging the public effectively.