Past Webinars for Purchase

Overview

Past Webinars for Purchase by Category
Miss a webinar? Search our recent webinar topics here.

Click links below to view our recent webinars.  Select webinars are available free to our free to members in the members resource library.  Additional webinars offered during the COVID-19 crisis were offered free to members and non-members here.

Pursuing your J. Lindsey Wolf CAPIO Certificate in Communications?  Keep track of your credits by viewing your CE credits in your membership profile or listing them on the tracking form found on the certificate.

Strategic Communications

Creating a successful communications strategy starting with research (2022)

The 2022 Edelman Trust Barometer results: how does trust impact our work as communications pros? (2022)

Strategic Communications: A 7-Point Checkup (2020) 

Key messages in action: strategies for implementing your key messages to tell your organization’s story (2022)

Crisis Communications

Navigating the Phases of a Crisis from Pre-crisis to Recovery (2020)

Are You Digital Ready?  Scaling and Adopting Disaster Preparedness Using the California Wildfires.

Ethics & Communications Leadership

Ethics and Communications Leadership (2022)

Ethics & Communications Leadership (2020)

Digital Media

Creating with Canva: Tips, Tricks and Tools to Elevate Your Agency’s Brand (2022)

Why Should Your Agency Be On TikTok? (2022)

Analyzing and Leveraging Social Media: What to Measure and Why (2021)

The Missing Link: Why LinkedIn Is Where Your Agency Needs to Be (2021)

Websites and ADA Compliance (2021)

Search Engine Optimization for Public Agencies (2020)

Storytelling is not a Unicorn: A Practical Approach to Creative Storytelling Using Graphics and Visuals (2021)

Improving Your Agency’s Storytelling with Artificial Intelligence (2020)

Advanced best practices for social media community management(2020)

Social media 411 with Facebook, Instagram and Twitter (2020)

Tales from a Website Redesign (2019)

Measuring What Matters: Creating Your Social Media Dashboard Report (2020)

Photography

Driving Community Engagement with Photography (2021)

Video

Mobile Video 4-1-1: Creating Engaging Content for Instagram, Facebook and TikTok (2022)

Virtual Events 101: How-to Tips, Tricks and Lessons Learned (2020)

Hosting Virtual Events: A Guide to Planning an Engaging Event (2020)

Writing

Writing for Maximum Engagement – CAPIO (2022)

Storytelling: Telling Your Agency’s Story Across Multiple Platforms with Maximum Impact (2020)

Writing compelling content in plain language (2020)

Public Speaking

Media Relations

Building Positive Relationships with the Media to Accomplish Shared Goals (2021)

Community Relations & Engagement

Lessons learned in the COVID trenches (2022)

Sharing Your Agency’s Story About Important Water Infrastructure Projects and Programs (2021)

Successful Communications Partnerships with Subject Matter Experts (2021)

The 411 on Developing a successful Citizens’ Academy (2021)

Executing a Creative Outreach Campaign that Resonates (2021)

What’s Next: Trends in Outreach and Education (2021)

Collaborative Engagement: Adapting Your Engagement Approach Based on Lessons Learned from the Pandemic (2021)

Creating an Effective Utility Rate Change Outreach Strategy That Builds Customer Awareness and Confidence in the Rate-setting Process (2021)

Collaborative Engagement: Developing Multi-Agency Programs and Reaching Diverse Communities (2021)

Putting the LOL in Local Government (2020)

Communicating with Diverse Audiences: Developing Inclusive Outreach Practices (2020)

Multi-Cultural Communications How to Communicate with Diverse Audiences (2019)

10 Biggest Mistakes Government Makes in Engaging Residents (2019)

Advanced Track – Member Only Courses

CAPIO ADVANCED TRACK: Reimagining your agency’s website: practical tips and tools for a winning strategy (2022)
CAPIO ADVANCED TRACK: Advanced Strategies for Communicating During a Crisis (2021)
CAPIO ADVANCED TRACK: Navigating leadership and communications in the C-suite (2021)
CAPIO ADVANCED TRACK: Having Difficult Conversations and Building Trust (2021)
CAPIO ADVANCED TRACK: Building a Social Media Strategy that Creates Trust and Engagement (2021)

CAPIO ADVANCED TRACK: Managing, Mentoring and Motivating with Purpose (2021)

CAPIO ADVANCED TRACK: Being Your Agency’s Strategist: Advancing Into an Executive-level Communications Role (2021)

Tools and Resources

Mentorship Monday: 7 Steps to Build Your Personal Brand (2022)
Mentorship Monday: Rising Through The Ranks: A Chat with Communication Leaders (2021)
Project Management for PR Pros (2021)

Legal Issues for Government Communicators—Copyright, Trademark and Records Retention Laws (2021)

Podcasting 101: How To Tips and Tricks to Get Your Agency’s Podcast Up and Running (2020)

Elevate Optimism and personal wellbeing workshop (2020)

Coping and Communicating with Compassion (2020)

What’s Your Brand? Personal Branding (2019)

Building a Better No Budget Survey (2020)

Internal Communication

Communicating Crucial Information with Internal Audiences (2021)

Future of Communications | Trends

CAPIO 2022 State of Communications (2022)

CAPIO 2021 State of Communications (2021)

The 2020 edelman trust barometer results (2020)

CAPIO 2020 State of Communications (2020)

 

Additional webinars available for free to members in the members resource library.  (Log-in required to view.)

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CAPIO ADVANCED TRACK: Reimagining your agency’s website: practical tips and tools for a winning strategy
Power lunch webinar

A MEMBER EXCLUSIVE TRAINING

Data shows that our agency websites are one of the top ways that our community gets key information on projects, programs and initiatives. Many times, agency websites evolve over the decades with many staff adding content and pages. These ghosts of website’s past often are not representative of our agency’s current brand, don’t follow writing best practices, lack ADA compliance, or are not fully optimized for SEO.

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Creating a successful communications strategy starting with research

Research is an essential first step in creating an effective strategy that is data driven and shows results. It creates the foundation for our communications efforts, drives decision making and produces desired results.

Join CAPIO and ACWA for this webinar that will highlight how to conduct sound research and gather insights that will ensure your agency’s communications efforts stay on track and are able to adjust to change.  Presenters Margaret Mohr, Scott Rose and Adam Probolsky will share insights on best practices and review a case study featuring how research shaped the state’s 2022 Save our Water campaign.

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The 2022 Edelman Trust Barometer results: how does trust impact our work as communications pros?
Power Lunch Webinar

Join CAPIO and SiOC for this special event featuring veteran communicators Matt Notley and Kierstan DeLong, who will present findings from the 2022 Edelman Trust Barometer.

Following the presentation, there will be a special moderated panel discussion led by broadcast journalist Nikki Laurenzo of Fox 40 in Sacramento with panelists representing state and city government and education.

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Ethics and Communications Leadership
Power Lunch Webinar

Advancing in the field of communications requires a commitment to ethics as well as strong leadership skills. 

Key takeaways from this webinar include:

  • Recognizing the ethical responsibilities of a communications professional
  • Conducting communications activities with integrity and professionalism
  • Recognizing organizational structures and relationships and how communications contributes to the success of your organization
  • Understanding how to motivate and influence within your organization and beyond
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Lessons learned in the COVID trenches
Power Lunch Webinar

Even in the best of times grabbing the attention of an audience with public sector communications is a challenge. Distilling complex policy information down to something that is both understandable and engaging is no mean feat. The COVID-19 pandemic took these challenges and supercharged them. Now that we are beginning to see a light at the end of the tunnel what lessons can be learned from this year-long communications gauntlet and how can they be applied to public sector communications outside of times of crisis?

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Key messages in action: strategies for implementing your key messages to tell your organization’s story
Power lunch webinar

Every public agency has a unique story to tell — let’s start telling yours. Now that you’ve created your key messages, let’s explore ways to use them simply and effectively to help tell the story of your goals, staff, and community partners. Join CAPIO and LMG Public Relations for this webinar that will highlight key strategies to enhance the storytelling of the important work done by your agency and the people who do it.

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CAPIO 2022 state of communications
Power lunch webinar

In 2021, public-sector communicators continued to face unique challenges in communicating with their communities and other key audiences. In the future, communicators will need to continue to position their agencies for ongoing change by leveraging trusted strategies and new trends to reach the diverse communities they serve.

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Why Should Your Agency Be On TikTok?
Power Lunch Webinar

TikTok’s popularity continues to soar! Boasting nearly 100 million active monthly users in the United States, the platform continues to broaden its demographic of users. But, how do you know if adding TikTok to your agency’s social media strategy is the right move?

Join the City of Santa Clarita’s Communications Manager Carrie Lujan and Communications Specialist Garret Wedel for this CAPIO webinar where they’ll take you through setting up the City’s TikTok strategy and developing ongoing engaging content for their community.

Key Takeaways:

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Sharing Your Agency’s Story About Important Water Infrastructure Projects and Programs
Power Lunch Webinar

Public-sector communicators must regularly engage with customers and other key audiences to share the value of key infrastructure projects and programs. From major pipeline repairs to desal and PFAS groundwater restoration to meter replacements, there is always an important story to showcase.

Join CAPIO and ACWA for this webinar that will highlight key outreach strategies tailored to agencies of all sizes to ensure you maintain trust and confidence in your agency and these important projects.

Key take-aways from this webinar include:

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The 411 on Developing a successful Citizens’ Academy
Power Lunch Webinar

Agency citizens’ academies are a great opportunity to educate your community on important issues and projects, build and maintain positive relationships, position your agency as a trusted source of information, increase communications and inspire future community leaders.

From deciding on the duration of the program, materials, budget, schedule and logistics, there are many factors to consider before launching your program.

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Analyzing and Leveraging Social Media: What to Measure and Why
Power Lunch Webinar

Social media is one of the top ways to engage with your community. With so many social media channels, social media management platforms and metrics, how do you know if your social media plan is hitting a high note or missing the mark?

Join Turlock Irrigation District’s Communications Specialist Brandon McMillan, who will share practical advice on how your agency can analyze and leverage your agency’s social media efforts.

Key Takeaways:

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Driving Community Engagement with Photography
Power Lunch Webinar

A picture is worth a thousand words and using dynamic photos to tell your agency’s story plays a vital role in any communications, outreach or media relations effort.

Join Napa Valley Transportation Agency’s Communications Officer Robin Craig to learn how you can use photography to showcase your team and community to help share you agency’s story and build a more supportive and engaged community.

Key Takeaways:

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CAPIO ADVANCED TRACK: Having Difficult Conversations and Building Trust
Power Lunch Webinar

A MEMBER EXCLUSIVE TRAINING

If it’s early in your career, it’s not a matter of IF but WHEN you’ll have difficult conversation at work. And as veterans in the workforce, you’ve had to navigate these conversations as the come. While these conversations are never easy, learning how to tackle them head-on is one of the best ways to build trust with colleagues, team members and constituents as well as grow as a trusted leader.

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CAPIO ADVANCED TRACK: Building a Social Media Strategy that Creates Trust and Engagement
Power Lunch Webinar

A MEMBER EXCLUSIVE TRAINING

Effective communication and storytelling across a wide variety of platforms is key to any agency’s ability to inform the public in a timely manner, engage a growing digital community, and manage crisis. Social media is an ever changing landscape and the ability to stay current on trends, effective strategies, and communication tactics can help build trust and credibility with any online community.

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Project Management for PR Pros
Power Lunch Webinar

Project Management is most often thought of as a foundational element of infrastructure construction or software development projects, but the same concepts and techniques that deliver public infrastructure on-time and within budget are applicable to our profession, too. Whether it is a public service campaign or stakeholder outreach and engagement, effective project management helps us master the process, messaging, budget, and other critical success factors.

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Communicating Crucial Information with Internal Audiences
Power Lunch Webinar

Public-sector communicators are tasked with communicating critical information to multiple audiences. Oftentimes, communicating crucial information is overlooked when communicating with one of our most important audiences – the people we work with and manage.

A lack of internal communication can lead to poor external communication and inflict damage to the communities and customers we serve. Employees are the front-line ambassadors to the communities we serve, so communicating with them during a crisis as well as during normal times, is a priority.

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What’s Next: Trends in Outreach and Education
Power Lunch Webinar

The pandemic has forever changed the way public agencies manage their outreach and education programs. As California continues to re-open, web-based and hybrid outreach and education programs are here to stay.

Join seasoned communicator and educator Dr. Adrian Hightower to learn more about  engagement trends that your agency can apply to meaningfully connect with key audiences.

During this session attendees will learn about: