Past Webinars for Purchase

Overview

Past Webinars for Purchase by Category
Miss a webinar? Search our recent webinar topics here.

Click links below to view our recent webinars.  Select webinars are available free to our free to members in the members resource library.  Additional webinars offered during the COVID-19 crisis were offered free to members and non-members here.

Pursuing your J. Lindsey Wolf CAPIO Certificate in Communications?  Keep track of your credits by viewing your CE credits in your membership profile or listing them on the tracking form found on the certificate.

Strategic Communications

Strategic Communications: A 7-Point Checkup (2020) 

Crisis Communications

Navigating the Phases of a Crisis from Pre-crisis to Recovery (2020)

Are You Digital Ready?  Scaling and Adopting Disaster Preparedness Using the California Wildfires.

Ethics & Communications Leadership

Ethics & Communications Leadership (2020)

Advancing Equity Through Decision Making (2020)

Digital Media

Analyzing and Leveraging Social Media: What to Measure and Why (2021)

The Missing Link: Why LinkedIn Is Where Your Agency Needs to Be (2021)

Websites and ADA Compliance (2021)

Search Engine Optimization for Public Agencies (2020)

Storytelling is not a Unicorn: A Practical Approach to Creative Storytelling Using Graphics and Visuals (2021)

Improving Your Agency’s Storytelling with Artificial Intelligence (2020)

Advanced best practices for social media community management(2020)

Social media 411 with Facebook, Instagram and Twitter (2020)

Tales from a Website Redesign (2019)

Measuring What Matters: Creating Your Social Media Dashboard Report (2020)

Photography

Driving Community Engagement with Photography (2021)

Video

Virtual Events 101: How-to Tips, Tricks and Lessons Learned (2020)

Hosting Virtual Events: A Guide to Planning an Engaging Event (2020)

Writing

Storytelling: Telling Your Agency’s Story Across Multiple Platforms with Maximum Impact (2020)

Writing compelling content in plain language (2020)

Public Speaking

Media Relations

Building Positive Relationships with the Media to Accomplish Shared Goals (2021)

Community Relations & Engagement

Successful Communications Partnerships with Subject Matter Experts (2021)

The 411 on Developing a successful Citizens’ Academy (2021)

Executing a Creative Outreach Campaign that Resonates (2021)

What’s Next: Trends in Outreach and Education (2021)

Collaborative Engagement: Adapting Your Engagement Approach Based on Lessons Learned from the Pandemic (2021)

Creating an Effective Utility Rate Change Outreach Strategy That Builds Customer Awareness and Confidence in the Rate-setting Process (2021)

Collaborative Engagement: Developing Multi-Agency Programs and Reaching Diverse Communities (2021)

Putting the LOL in Local Government (2020)

Communicating with Diverse Audiences: Developing Inclusive Outreach Practices (2020)

Multi-Cultural Communications How to Communicate with Diverse Audiences (2019)

10 Biggest Mistakes Government Makes in Engaging Residents (2019)

Advanced Track – Member Only Courses

CAPIO ADVANCED TRACK: Advanced Strategies for Communicating During a Crisis (2021)
CAPIO ADVANCED TRACK: Navigating leadership and communications in the C-suite (2021)
CAPIO ADVANCED TRACK: Having Difficult Conversations and Building Trust (2021)
CAPIO ADVANCED TRACK: Building a Social Media Strategy that Creates Trust and Engagement (2021)

CAPIO ADVANCED TRACK: Managing, Mentoring and Motivating with Purpose (2021)

CAPIO ADVANCED TRACK: Being Your Agency’s Strategist: Advancing Into an Executive-level Communications Role (2021)

Tools and Resources

Project Management for PR Pros (2021)

Legal Issues for Government Communicators—Copyright, Trademark and Records Retention Laws (2021)

Podcasting 101: How To Tips and Tricks to Get Your Agency’s Podcast Up and Running (2020)

Elevate Optimism and personal wellbeing workshop (2020)

Coping and Communicating with Compassion (2020)

What’s Your Brand? Personal Branding (2019)

Building a Better No Budget Survey (2020)

Internal Communication

Communicating Crucial Information with Internal Audiences (2021)

Future of Communications | Trends

CAPIO 2021 State of Communications (2021)

the 2020 edelman trust barometer results (2020)

CAPIO 2020 State of Communications (2020)

 

Additional webinars available for free to members in the members resource library.  (Log-in required to view.)

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The 411 on Developing a successful Citizens’ Academy
Power Lunch Webinar

Agency citizens’ academies are a great opportunity to educate your community on important issues and projects, build and maintain positive relationships, position your agency as a trusted source of information, increase communications and inspire future community leaders.

From deciding on the duration of the program, materials, budget, schedule and logistics, there are many factors to consider before launching your program.

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Analyzing and Leveraging Social Media: What to Measure and Why
Power Lunch Webinar

Social media is one of the top ways to engage with your community. With so many social media channels, social media management platforms and metrics, how do you know if your social media plan is hitting a high note or missing the mark?

Join Turlock Irrigation District’s Communications Specialist Brandon McMillan, who will share practical advice on how your agency can analyze and leverage your agency’s social media efforts.

Key Takeaways:

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Driving Community Engagement with Photography
Power Lunch Webinar

A picture is worth a thousand words and using dynamic photos to tell your agency’s story plays a vital role in any communications, outreach or media relations effort.

Join Napa Valley Transportation Agency’s Communications Officer Robin Craig to learn how you can use photography to showcase your team and community to help share you agency’s story and build a more supportive and engaged community.

Key Takeaways:

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CAPIO ADVANCED TRACK: Having Difficult Conversations and Building Trust
Power Lunch Webinar

A MEMBER EXCLUSIVE TRAINING

If it’s early in your career, it’s not a matter of IF but WHEN you’ll have difficult conversation at work. And as veterans in the workforce, you’ve had to navigate these conversations as the come. While these conversations are never easy, learning how to tackle them head-on is one of the best ways to build trust with colleagues, team members and constituents as well as grow as a trusted leader.

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CAPIO ADVANCED TRACK: Building a Social Media Strategy that Creates Trust and Engagement
Power Lunch Webinar

A MEMBER EXCLUSIVE TRAINING

Effective communication and storytelling across a wide variety of platforms is key to any agency’s ability to inform the public in a timely manner, engage a growing digital community, and manage crisis. Social media is an ever changing landscape and the ability to stay current on trends, effective strategies, and communication tactics can help build trust and credibility with any online community.

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Project Management for PR Pros
Power Lunch Webinar

Project Management is most often thought of as a foundational element of infrastructure construction or software development projects, but the same concepts and techniques that deliver public infrastructure on-time and within budget are applicable to our profession, too. Whether it is a public service campaign or stakeholder outreach and engagement, effective project management helps us master the process, messaging, budget, and other critical success factors.

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Communicating Crucial Information with Internal Audiences
Power Lunch Webinar

Public-sector communicators are tasked with communicating critical information to multiple audiences. Oftentimes, communicating crucial information is overlooked when communicating with one of our most important audiences – the people we work with and manage.

A lack of internal communication can lead to poor external communication and inflict damage to the communities and customers we serve. Employees are the front-line ambassadors to the communities we serve, so communicating with them during a crisis as well as during normal times, is a priority.

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What’s Next: Trends in Outreach and Education
Power Lunch Webinar

The pandemic has forever changed the way public agencies manage their outreach and education programs. As California continues to re-open, web-based and hybrid outreach and education programs are here to stay.

Join seasoned communicator and educator Dr. Adrian Hightower to learn more about  engagement trends that your agency can apply to meaningfully connect with key audiences.

During this session attendees will learn about:

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The Missing Link: Why LinkedIn Is Where Your Agency Needs to Be
Power Lunch Webinar

LinkedIn is one of the most underrated social media platforms for organizations and individuals. When it comes to making connections that provide professional resources and opportunities, it’s second to none. 

It’s also ideal for those who want social media presence but aren’t into selfies, food pics, and dance videos; this network is for career-minded professionals and agencies.

Merely being present on the platform isn’t enough. In this training, you will learn how to effectively set-up, navigate, engage, and publish content on the platform.

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CAPIO ADVANCED TRACK: Managing, Mentoring and Motivating with Purpose
Power Lunch Webinar

A MEMBER EXCLUSIVE TRAINING

What happens when you go from being one of them to being the boss? How do you overcome your own feelings of inadequacy and “imposter syndrome” to set the groundwork for an awesome team? Will they all hate me or will they respect my new role?

Several years ago Christina was in your shoes. She rolled up her sleeves and armed herself with an arsenal of strategies that have proven successful.

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Collaborative Engagement: Adapting Your Engagement Approach Based on Lessons Learned from the Pandemic
Power Lunch Webinar

A lot has changed in just over a year when it comes to engagement strategies and communicating with the communities you serve.

During this webinar, expert communication strategists Matt Salisbury and Jen Guice will explore how engagement has had to adapt during the pandemic and the lessons learned that can help you adapt your own engagement approach.

Key take-a-ways from this webinar include:

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Creating an Effective Utility Rate Change Outreach Strategy That Builds Customer Awareness and Confidence in the Rate-setting Process
Power Lunch Webinar

For public-sector agencies, the rate-setting process often starts years in advance and raising rates is crucial to the overall viability of the utility. Often, however, utilities face challenges with getting the much-needed rate increases passed due to distrust from the public or lack of understanding of the need and benefits of the change in rates.

Therefore, it’s essential for utilities to proactively communicate the value of their services early and often to gain acceptance with customers, community members and policymakers.

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Legal Issues for Government Communicators—Copyright, Trademark and Records Retention Laws
Power Lunch Webinar

Managing your organization’s reputation during challenging times means you not only need to ensure you are meeting the public’s need for information – but at the same time, not breaking any laws.

Attorneys Christopher Onstott and Kevin Flautt from Kronick Moskovitz Tiedemann & Girard, a leading Sacramento law firm that specializes in municipal law, will lead this session and help you unravel the mystery of ever changing federal and state laws.

During this webinar you will learn about:

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Building Positive Relationships with the Media to Accomplish Shared Goals
Power Lunch Webinar

Public-sector communicators and media professionals share many common goals, including educating our communities and maintaining a consistent flow of transparent, actionable information.

In this webinar, you’ll learn how to proactively forge mutually beneficial relationships with print, TV and digital newsroom staff to share your government agency’s story across multiple platforms. You’ll also learn how to pitch the stories that journalists, editors and producers want to tell.

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Collaborative Engagement: Developing Multi-Agency Programs and Reaching Diverse Communities
Power Lunch Webinar

It often takes years to develop and execute successful communications and public outreach programs that maintain confidence, trust and satisfaction with your organization. These projects and programs often require multi-agency collaboration as well as authentic engagement with diverse communities.

Join CAPIO and PRSA SD/IC for a special program featuring case studies, best practices and lessons learned for collaborative engagement.

Key take-a-ways from this webinar include:

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Search Engine Optimization for Public Agencies
Power Lunch Webinar

Public agencies are often the official source of information, and when searching for topics online, you can often find them on the first page of search engine results. These results define what the public understands about a particular topic. But how does this happen?

Currently, 85% of people looking for information online start their journey using a search engine. But with so many results, how can you make sure your site stands out? Do you know how people are finding your site and why they’re visiting? Are you leading the conversation for topics and keywords important to you?