Winning Crisis Communication Strategies
Power Lunch Webinar with ACWA


When a crisis hits your agency will you be prepared to respond transparently and effectively with your community, the media and internal audiences?

Join communications veterans Scott Summerfield, Betsy Lauppe Rhodes and Carrie Monteiro to learn how to navigate communications when a crisis strikes.

Key take-aways from this webinar include:

·  Planning for a crisis

·  Proactive crisis response and strategy for communicating with the C-suite and internal audiences

·  Creating tailored communications strategies and accurate messages for every crisis

·  Scanning for and identifying signs of an impending crisis

·  Managing prolonged crises

·  Managing post-crisis communications

·  Recent case studies, insights and lessons learned

·  Crisis communications tools and trends for 2023 and beyond


Recorded: June 22


This session qualifies for: CAPIO Certificate in Communications – Crisis Communications and APR Continuing Education Unit


Carrie Monteiro serves as the public information officer for the Tulare County Health & Human Services Agency. Carrie joined the Agency in 2020 and leads all public communications, social media, and media relations for the Agency. Prior to joining Tulare County HHSA, Carrie was the Tulare County public information officer and board representative for the Tulare County Board of Supervisors, serving the five-member elected Board for four years. As the Tulare County public information officer, Carrie executed Emergency and Crisis Communications for the County of Tulare and has served in the role as PIO in multiple emergency activations including wildland fires, floods, and the COVID-19 pandemic. A Graduate of California Polytechnic State University, San Luis Obispo; Carrie resides in Tulare with her husband Craig and their son Melvin.

Betsy Lauppe Rhodes has worked for the San Francisco Public Utilities Commission for 20 years. During her tenure, she has designed and executed public outreach and strategic communications campaigns to reduce water use during the drought, educate customers about water quality, and promote watershed stewardship and watershed protection. She has led multi-disciplinary teams on crisis communications due to flooding and wildfires.

Her work facilitated the successful completion of more than two billion dollars’ worth of major construction projects throughout the Bay Area. She leads a large and diverse team of public relations practitioners on construction communications, community relations, government coordination, and proactive public outreach in the four-county Bay Area.

Scott Summerfield is a principal of SAE Communications.  He provides crisis communications counsel for numerous local government organizations and advises on emerging issues such as cyberattacks, Public Records Act, and First Amendment videography.  Scott is a Dean of Instruction at the California Specialized Training Institute (CSTI), CAPIO past president and lifetime member, CAPIO Paul Clark Award winner in recognition of outstanding service, grants chair of the Bay Area Sports Hall of Fame, past executive board member of the City-County Communications and Marketing Association (3CMA), past board member of the Bay Area Cable Excellence Awards, and guest lecturer at the University of Southern California’s Annenberg School of Communication. Scott is a graduate of the Telecommunications and Film program at San Diego State University.