By Krista Noonan, director of communications, CalSTRS
Government communicators are often expected to wear many hats.
PIOs are called upon to, for example, facilitate long-range
strategic visioning and planning, event logistics, as well as
work their magic to manage last minute, “get it out yesterday”
type of projects.
The ability to flex and adapt is what makes you, as a PIO,
successful as you fulfill your organization’s mission to
communicate transparently with your stakeholders and