News
2022 CAPIO Annual Conference
San Diego - August 29 - September 1
Save the date for our 2022 CAPIO Annual Conference being held at the San Diego Mission Bay Resort August 29 – September 1.
CONFERENCE LOCATION:
San Diego Mission Bay Resort
1775 East Mission Bay Drive
San Diego, CA 92109
CAPIO special recognition awards – accepting nominations through June 30
Paul B. Clark, Communicator of the Year, Frank Potter Cowan Crisis Communications Leader Awards
CAPIO is now welcoming nominations for our three individual honors. The Paul B. Clark award - recognizing s a 20+ year career of excellence in communications. The Communicator of the Year award – recognizing a recipient for a stellar year of work in 2021. And the Frank Potter Cowan Crisis Communications Leader award - recognizing a team or an individual demonstrating exceptional leadership during a crisis. Nominations are reviewed according to a rubric under each category.
Chime in on our 2022 member survey
Help us continue to meet your needs
Make your voice heard through this 5-minute survey and help CAPIO continue to grow and strengthen our membership offerings! Survey closes May 23.
CAPIO announces the 2022-2023 Board
CAPIO is pleased to announce the 2022-2023 Board of Directors. As the state’s leading government communications association, the California Association of Public Information Officials leans on volunteer leaders to guide the association strategically to serve our 800-member network of public communicators. Read on to learn more about our board members.
What EPIC programs did you work on in 2020 or 2021?
EPIC awards program earlybird deadline is Friday, May 13
Recognizing work from 2021 and 2022
CAPIO’s EPIC Awards program recognizes and honors outstanding professional work and accomplishments in the public communications field. We continue to see government communications professionals raise the standard of excellence and creativity in our profession. Your work inspires us and we look forward to celebrating your EPIC work at the CAPIO Exellence in Public Information and Communications (EPIC) Awards events during the CAPIO Annual Conference. Read on to learn about the categories and how to apply.
April is APR Month
Did you know that CAPIO is one of the nine public relations organizations to offer its members the internationally recognized Accreditation in Public Relations (APR)? The APR recognizes timeless communications principles with contemporary strategies and tactics.
If you’re curious about what obtaining your APR could mean for your career, listen to our latest podcast follow these steps in April to learn more.
Download your toolkit here
Feb. 24 Government Communications Day
Did you know February 24 is Government Communications Day? What does that mean?
A day to highlight all the good work YOU do as a public communicator.
- When your agency is working on getting rate increases approved, guess who’s working on a public outreach and education campaign – you are.
- When your agency receives an award, guess who’s preparing the media advisory, issuing the press release, and creating a highlight video – you are.
- When a news outlet is looking for a comment or responding to a crisis, guess who’s w
CAPIO marks February 24 as Government Communications Day
Let’s celebrate!
Our role as government communications professionals is to inform, educate, and engage our communities.
Because, in the end, robust communication in government creates trust and inspires customers to take action and be involved.
We are in the fortunate role of being able to craft a narrative that showcases different perspectives on various topics – from community development and health and safety to education, infrastructure, and general government operations.
- We create relationships and calls to action.
- We build awareness and understanding through storytelling.
- We engage and foster engagement on civic issues.
- We use all channels and include everyone in critical decisions.
It’s essential to have strong communications in government because it is a foundational element of living in a democracy where citizens have the freedom to make their voices heard.
Because of the role of the government communicator, every February 24, we honor the incredible men and women who’ve dedicated their careers to ensure local, state, and federal government agencies have effective, impactful, and successful communication strategies that resonate and are relevant.
We want to flood our social media by highlighting fantastic government communicators. So, use #GovernmentCommunicationsDay in your posts or send us an email of you or your team so we can add it to our channels!
Tools to help you make the most of your CAPIO membership
How to use our directory, discussion forum, resource library and more.
CAPIO’s membership tools offer you information and ways to connect with CAPIO members throughout the year. Read on to learn more about how to access these tools and make the best use of your CAPIO membership.
2022-2024 Board of Directors nominations
Would you like to be more involved with CAPIO? Be a Board Member! Volunteers are needed to serve on CAPIO’s 2022-2024 Board of Directors. Your expertise and experience is needed to help guide CAPIO into another great year!
CAPIO Conference Photos
Photos by Brant Bender Photography
Enjoy re-living the CAPIO conference as you walk through our photo albums from the 2021 CAPIO Annual Conference and the CAPIO Awards Dinner + 50th Birthday Bash. We were so excited to be back in person after 30 months of virtual!
Lessons Learned from a Long-Term Crisis
by Sheri Benninghoven, APR and Scott Summerfield, Principals, SAE Communications
CAPIO members were deeply involved in pandemic response and emerged better prepared for whatever may be around the corner, according to the results of a membership survey conducted this summer.
CAPIO Special Award Winners honored during 2021 Awards Dinner & 50th Birthday Bash
November 4, 2021
During the November 4 Awards Dinner and 50th Birthday Bash, CAPIO congratulated three communicators who exemplify the gold standard in government communications. Read on to learn more about the winners of CAPIO’s prestigious Paul B. Clark, Communicator of the Year and Frank Potter Cowan Crisis Communications Leader of the Year Awards.
2021 Frank Potter Cowan Crisis Communications Leader
Brooke Federico - County of Riverside
Honored for her voice, vision and exceptional leadership during the COVID-19 pandemic, Brooke Federico, Public Information Officer for the county of Riverside, leads the COVID-19 crisis communication efforts for Riverside County’s 2.4 million residents.
2021 Paul B. Clark Recipient
Bill Nash, in memorium
Bill Nash served as the first Public Information Officer for the county of Ventura’s County Executive Office, where he supported the board of supervisors, the County Executive Officer and 25 County agencies in their public information efforts. He was also responsible for managing the Joint Information Center for the County’s Office of Emergency Services during major emergencies like the Thomas Fire, Woolsey Fire, Borderline Shooting and Camarillo Springs Mudslide.
2021 Communicator of the Year Award Recipient
Thomas Christensen
Honored for his commitment and excellence in communications, the County of San Diego’s Communication Specialist, Tom Christensen, has made it his top priority to build social media campaigns that educate, inspire, and create change throughout the County of San Diego. Tom oversees more than 100 individual County department social media accounts as an administrator or content creator. His leadership has resulted in the County obtaining some of the highest follower counts for counties in the nation as well as some of the highest engagement numbers.
Know before you go – virtual attendees
Enjoy this quick video to help you prepare!
Are you joining us virtually for the 2021 CAPIO Conference? Enjoy this preview video to help you prepare!
A new podcast has left the nest
Burning Communications
Earlier this month, during Fire Prevention Week, CAPIO is launching a three-part series about the role of communicators before, during, and after some of California’s greatest threat incidents – wildfires. Listen as we connect with Placer County Fire Chief Brian Estes for an overview of current wildfires, critical preparation, and the role that communicators play before and during these devastating incidents. Part I and Part II are available now.
Poster contest winners announced!
Congratulations!
TOP WINNER
design by: VITO LABELLARTE | WESTAMERICA COMMUNICATIONS
Congratulations to Vito Labellarte and Westamerica Communications on their entry which garnered top honors in our poster contest! Conference participants will be able to pick up a copy of this award-winning poster at the 2021 CAPIO Annual Conference!
Crowdsource videos, images and memories requested!
50 years: Honoring the past, celebrating our future
It was 1971 when CAPIO was formed, since then things have changed on how we send information and get our message to the right audiences. And, along those years, you have seen what you do change, too. Remember sitting at the fax machine to send out press releases? Purchasing Bacons Books so you had the latest reporter listings? Or, clipping the newspapers of stories about your agency to place in a three ring binder? And what about driving around dropping off VHS tapes filled with b-roll.
CAPIO interviews Pat West, retired Long Beach City Manager and former PIO
Insights from a City Manager on the value of communications and the PIO
This year marks CAPIO’s 50th year since being established. In that time, a lot has changed with the way in which we communicate. However, in many ways, the baseline of what we do remains – and that is informing, educating, and engaging our communities to encourage them to participate in the democratic process, share their perspective and create an emotional response that leads to action.
In light of CAPIO’s half a century milestone, we are chatting with folks who work specially in the communications area of government or who are part of the government sector in general.
CAPIO rolls out Annual Partner Opportunities
Year round benefits!
CAPIO is pleased to announce the
roll-out of our Annual Partner Opportunities which now offer
businesses that provide services and products for government
agencies an opportunity to have year-round recognition in
addition to being a conference sponsor.
Join us for this quarter’s regional meeting!
Meet your area Board representative, network with colleagues and hear the latest updates!
CAPIO members – join us for our June regional meetings where you will have a chance to connect face-to-face (virtually) with colleagues in your area. This quarter’s meeting will focus on networking on key topics to provide you with connections to reach out to throughout the year.
2021 CAPIO Conference Theme Announced!
The Gold Standard - Celebrating 50 Years of CAPIO
CAPIO’s conference committee is pleased
to announce this year’s conference theme – The Gold Standard – Celebrating 50 Years of
CAPIO.
The theme fits not only our golden anniversary but the location as we will be in the heart of Olympic Valley where the 1960 Olympics were held. The conference will be held at the beautiful Resort at Squaw Creek hotel November 2 – 5, 2021.
CAPIO’s new RFP Board now open
Members invited to submit posts to invite
CAPIO has added a new Community Forum board for members to share their RFPs / RFQs with our affiliate members.
HOW TO ACCESS THE RFP BOARD
Access the forum by first logging in to our CAPIO Website www.capio.org
Then either access via the MEMBERS DISCUSSION FORUM or through the VIEW MY MEMBER PROFILE page. Select the RFP/RFQ Forum under the Community Forum link.
CAPIO 50th Art Challenge
Calling all creatives!
Calling all creatives, we need your astute design expertise to help capture the essence of government communications over the past 50 years! Show us your design skills!
While the heart of public relations, government sector communications, and outreach has gone unchanged, the way we communicate, what we communicate, and how consumers of information obtain messages have dramatically transformed.
CAPIO celebrates 50 years: Honoring the past, celebrating our future
by Maurice Chaney, CAPIO 2020-2021 President
For half a century, the California Association of Public Information Officials (CAPIO) has been the linkage between good government, the professionals that help to inform, educate, and engage, and the communities we serve. With communication, we made and continue to make miracles happen.
“If you just communicate, you can get by. But if you communicate skillfully, you can work miracles.”
― Jim Rohn
CAPIO EPIC Awards on pause
by Teresa Collins, CAPIO V.P. Awards
It has been an EPIC year for California’s Public Information Officials. We have been navigating a pandemic while delivering top-notch communications across our state. We had to skip our 2020 conference but will be back this fall in Squaw Valley as we celebrate CAPIO’s 50th Birthday!
CAPIO Communicator of the Year and utility PIO offers how she and her team are getting through a tough year
Perspective from Tiffany Baca, Public Affairs Manager, Municipal Water District of Orange County
As the COVID-19 pandemic continues to upend the world, utility providers are also experiencing increasing uncertainty that will be challenging to navigate. While utilities are resilient, having experienced and weathered crises in the past, the unique and unprecedented nature of this pandemic and its consequences are creating an entirely new experience.
In Memory of CAPIO Past President Frank Potter Cowan
CAPIO Past President (1984)
by Maurice Chaney, CAPIO 2020 – 2021 President
California PIOs lost an icon when former CAPIO President (1984) and long-time CAPIO supporter, Frank Potter Cowan, passed away August 17, 2020.
Frank was instrumental in developing training courses for communicators who are faced with an unexpected emergency. In 1984, he developed the California Specialized Training Institute, CSTI, which is offered through the State of California Office of Emergency Services.
CAPIO President and VP Awards Announce Special Award Recipients
Celebrating our EPIC Winners!
CAPIO President, Maurice Chaney, and Vice President – Awards, Teresa Collins announce our three special award winners. (Plus bonus blooper reel!)
Video by Brie Anne Coleman
2020 Paul B. Clark Recipient
Christina Byrne Honored with Prestigious Award
We are pleased to announce that Christina Byrne, Public Outreach Department Manager at Orange County Transportation Authority, was awarded the California Association of Public Information Officials (CAPIO) 2020 Paul B. Clark Achievement Award on July 13. Byrne was honored for her career-long commitment to leadership and mentorship within the communications field.
Learn more and connect at CAPIO’s virtual Regional Meetings
Sign up today!
Want to learn about CAPIO’s plans for the coming year or about opportunities to get involved? CAPIO is hosting virtual regional meetings in July. Limited to the first 100 participants, these “face-to-face” meetings are your chance to see others in your region, hear from CAPIO leadership and provide your thoughts about how CAPIO can continue to bring the best in offerings to your area.
CAPIO partners with sister agencies to bring you three July webinars
Better together - partnerships with SiOC, MMANC and 3CMA support our mutual focus on training
Is your agency looking to earn or rebuild trust with your community, perfect your crisis communications response plan, or further understand unconscious bias? Join us for these upcoming July webinars with our association partners.
A Year in Review
2019-2020 Snapshot
CAPIO continues to soar to new heights and this past year was no different.
Check out the latest Year in Review that shows all that we’ve been able to accomplish over the past 12 months.
The initiatives we set in our five year strategic plan are paying off as we continue to provide even more offerings to members.
This Year in Review is a reflection of all of our members. Without you, we couldn’t offer the amazing programming, enrichment and networking opportunities. So, thank you!
CAPIO President’s Message on Current Events
"With open, productive conversations, we can work towards taking action and creating change—together. "
Dear CAPIO,
We are all at a loss for words that captures the heavy nature of all that’s going on in our nation.
However, what holds true is this: We stand against injustice. We stand against racism. We stand against violence.
We stand proudly and resolutely for continued and sustained change in our country and hope for equality.
Join CAPIO’s new Facebook Member Group!
The power of virtually connecting is more important now than ever. In light of this, we have established a members only private Facebook group where we can commiserate, share best practices, vent and enjoy a group of people who understand who we are as government communications professionals. As we emerge into the re-opening phase throughout the state, this will give you an opportunity to share your successes and challenges that your agency has during this time.
Winner of CAPIO’s Young Communicator Scholarship Announced
Bobby Horner, Student Intern, Superior Court of California, San Bernardino County
CAPIO is proud to congratulate Bobby Horner, Student Intern with the Superior Court of California, San Bernardino as our Young Communicator Scholarship recipient. Bobby shares with us what this means to her and her future;
Welcome New Board Members for 2020-2021
2020-2021 President – Maurice Chaney
President Elect | Treasurer – Erin Morales
VP Conference – Tom Christensen
Education and Development Chair– Christine Brainerd,
APR
Website Chair – Michelle Adams
Southern CA Regional and Membership Director – Grace
Cardenas
Social Media Chair – Christina Byrne
Past President – Amy Williams
VP Awards – Teresa Collins
Communications Chair – Sarah Macdonald
Central CA Regional and Membership Director - Thomas
Reeves
Northern CA Membership Chair – Pam
Allen
Northern CA Regional Director – Rhea
Salvaldor
Thank you to everyone who ran for a board position – we are grateful to have so many members interested in getting more involved!
Message from 2020-2021 CAPIO President
Maurice Chaney, PIO, City of Roseville Environmental Utilities
Traditionally the CAPIO Board transition occurs at our Annual Conference each spring. This year, we are transitioning during a virtual board meeting to transition between current president, Amy Williams, and incoming president, Maurice Chaney.
In order to celebrate this moment, we asked Maurice Chaney to share a few words with the membership. Click video on the left to view or view on Vimeo
CAPIO to offer resource repository for COVID-19 (Coronavirus) outreach
Share your response plan and resources
On February 11, the World Health Organization announced COVID-19 (Coronavirus) as the official name for the disease that is causing the 2019 novel coronavirus outbreak.
Earn your APR in 2020 – Study Sessions Start Soon
Make 2020 your APR year!
It’s time to take your career to the next level by earning the Accreditation in Public Relations (APR) credential. CAPIO is here to help every step of the way. The success rate for CAPIO members who take the APR panel presentation and exam is 100%!
Are you one of our 200+ New Members?
We want to hear from you!
If you are one of our 200+ new members, we have a question for you! Bonus – you may be featured during one of our February social media posts!
Please
click here to take a quick survey!
Member Testimonial: Kelly Hoover
CAPIO Membership pays off in unexpected ways
CAPIO Membership pays off in unexpected ways. Kelly Hoover, City of Goleta PIO, posted a question on the CAPIO Discussion Board and has this to say about the experience –
Introducing CAPIO’s new job board
Easier to navigate, free postings for members easier than ever
CAPIO is pleased to roll out our new job board which is easier to navigate, searchable and gives you the ability to select a 30, 60 or 90 day recruitment posting.
As always, members can log in and post jobs for free. HR departments from member companies can also send job posting requests to info@capio.org directly as well.
Non-member postings are $100 for a 30 day posting or $150 for a 60 day posting.
Frequent messaging is key in a crisis
CAPIO member Kerry Shearer “The Livestream Expert,” Kerry Shearer Enterprises LLC
In any big disaster, such as the fires, earthquakes, and debris
flows we’ve experienced in California in just the past few years,
the public turns to social media to find out what’s going on.
For crisis communicators, it’s critical to be on your social
platforms with frequent messaging. That positions your agency (or
JIC) as the go-to resource for information about the
incident.
Most agencies are pros at shooting out text-based social posts
and staging big news conferences, but there is more than can be
done for effective disaster communications response.
Call for testimonials – How has CAPIO furthered your career?
Has CAPIO made a difference in your career? We want to hear about it! Tell us how CAPIO has furthered your career for a chance to be featured in our member highlights. Send your testimonials to info@capio.org.
PRA requests, personal devices, and your role as agency communicator
by Scott Summerfield, Principal, SAE Communications and David Newdorf, Attorney, Newdorf Legal
California Public Records Act (PRA) requests – once the almost-exclusive domain of the media – have exploded in recent years, with many agencies adding staff to cope with demands of these often-complicated queries. Requests come from the public far more frequently now, and while they’re certainly a legitimate window into how government does business, they can also be a point of angst and frustration for the requestor, the PIO, and legal counsel if not handled efficiently.
Member survey reveals 99 % satisfaction rate
by Membership Chairs - Pam Allen and Kathie Martin
Thank you to the 441 members who participated in CAPIO’s 2019 membership survey. We learned a lot about who our members are, what value you find in CAPIO membership, and what you would like to see in the future as we continue to advance public communicators.
Planning for CAPIO’s future
by Amy Williams, CAPIO’s President
“Plans are nothing; planning is everything.”
Dwight D. Eisenhower, former U.S. President
Since 2015, the CAPIO Board meets at an annual board planning session to focus on priority initiatives based on membership feedback. Many might recall that a key outcome in 2017’s retreat was the development of a five-year strategic plan to help strategically chart CAPIO’s course and guide future decisions.
CAPIO Launches New Website
Dynamic, User-Friendly Experience Now Available for Members
At our annual conference in April, CAPIO was excited to unveil our new brand. Since then, we’ve been working closely with our project partner, Digital Deployment, to design a new, innovative website that integrates our new brand into a more dynamic, user-friendly website experience for current and prospective members.
New Brand Unveiled at Annual Conference
CAPIO's Taking Members to New Heights
CAPIO was excited to unveil its new brand at our conference in April. As we all know, the world around us is changing. The demand for information is at an all-time high, and attention spans are at an all-time low. We’re in an era where meaningful community engagement has to be carefully balanced with powerful outside pressures. Communication is moving faster than ever, meaning what’s worked for us in the past won’t continue to work in the future.
2019 Paul B. Clark Recipient
Rachel McGuire, APR Honored with Prestigious Award
Rachel McGuire, APR, was awarded the California Association of Public Information Officials (CAPIO) 2019 Paul B. Clark Achievement Award on Wednesday, April 10. McGuire was honored for her commitment to leadership and mentorship within the communications field.
Traditional Media Needs Your Content
Feature Article by Brent Ainsworth, County of Marin Public Information Specialist
We’re professional communicators, so we all know the reason why the traditional media have experienced a slow and painful descent: Advertising revenue has gone elsewhere, or purely DIY for business owners. That’s left little funding to pay for good journalism. I don’t see this turning around. Do you?
Social Media Policy Considerations for Government Agencies
Feature Article by Diamond Sponsor PageFreezer
The public information landscape has changed incredibly over the last few years. Whether simply engaging with constituents on a day-to-day basis or planning for an emergency, social media forms an important part of just about every communication strategy.
Getting Organized: The 3 Documents Every PIO Needs to Manage Work and Stay Sane
By Tanya Castaneda, APR
Vice President, Public Relations, Manolatos Nelson Murphy,
Inc.
2018 CAPIO Communicator of the Year
Celebrate Your Accomplishments – The Importance (and Value) of Telling Your Story
By Krista Noonan, director of communications, CalSTRS
Government communicators are often expected to wear many hats. PIOs are called upon to, for example, facilitate long-range strategic visioning and planning, event logistics, as well as work their magic to manage last minute, “get it out yesterday” type of projects.
The ability to flex and adapt is what makes you, as a PIO, successful as you fulfill your organization’s mission to communicate transparently with your stakeholders and constituents.
2019 CAPIO Annual Conference has something for communicators from all tides
It’s that time of year! Whether your communications are in rough waters or cruising in smooth sailing, the CAPIO Annual Conference has something for communicators from all tides. From April 8-11, 2019, communicators from all over California and the West Coast will set anchor in Newport Beach for its annual conference, themed “Charting Your Course.”
2019 Starts Strong with Emergency Communications Academy
More than 100 communications professionals from multi-jurisdictions statewide came together for the first annual Cal OES and CAPIO Emergency Communications Academy, January 7-8 in Sacramento. Kicking off the two-day conference was Kelly Huston, with the Governor’s Office of Emergency Services and Christine Brainerd, CAPIO President and City of Folsom’s Communications Director.
A Helping Hand – PIOs on Mutual Aid
In November PIOs from across the state joined Butte County PIOs in the aftermath of the devastating #CampFire. PIOs from across California came to support. From the JIC we share stories from Paul Hosley from West Sacramento along with Adriane Mertens and Misti Harris from Santa Rosa who knew firsthand how the community and their fellow PIOs were feeling in the midst of the disaster and the recovery. Additionally, we share a story from Brandon Vaccaro who assists CAL FIRE Incident Management Teams on large-scale incidents.
My APR Journey
Connie Cochran, APR, is the community relations officer at the City of Stockton in northern California. Publicity Committee Conference Article
I learned about the Accreditation in Public Relations (APR) a few years ago at the CAPIO Conference in San Diego. Unfortunately, I did not know about it earlier in my career, because it is the single most career enriching experience that I have ever had.
Keys to the APR: Flashcards, Exercise, and GnR
I started my career as a filmmaker and storyteller because I like exploring relationships between people and explaining how things work. After working in the public sector for a few years, many of the myths that I had learned about public relations (that it was all about marketing or that it was “spin”) were dispelled. I learned that PR was about helping my organization foster better relationships with the community. Since I wanted to do a better job of fostering those relationships, I decided to pursue the APR.
Five Reasons Research Matters in Public Outreach
Turn a hunch into action
Maurice Chaney, public information officer for the City of Roseville Environmental Utilities
Many public information and outreach programs are built upon a hunch. Sometimes they’re well- informed hunches, but a hunch nevertheless. In many instances, it’s all you need to be effective.
It Takes a Pro – Tips and Advice to Help You Earn Your APR
Why APR?
I chose to earn my Accreditation in Public Relations (APR) to grow my leadership function in my agency, contribute to the professional field of public relations and improve my confidence and strength in public relations program development. Being accredited helps me contribute more to our team and elevates the value of what we do in the industry of government communications.
Communicating During a Cyberattack: The Next Public Information Frontier
by Scott Summerfield, Principal, SAE Communications
California is in the midst of one of its most crisis-filled periods on record, and it seems as if we’re perpetually managing fires, mudslides, drought, and more – at the same time we’re focused on community resiliency. But one “crisis of confidence” lurks within every local government agency and has the potential to cripple operations and destroy public confidence – cyberattack.
Seven Steps to APR Success
By Robin Rockey, APR
APR — Those three little letters communicate a powerful message about the public relations practitioners who earn them. The brief, yet mighty designation signals that a practitioner is committed to the practice of public relations at the highest level and is motivated by a quest for lifelong learning.
Long Beach Water’s Turf Removal Program Case Study
Using Behavioral Research to Guide Communications Decisions
Article by Andrea Antony, CivicSpark Water Fellow for Long Beach Water
Long Beach Water has been successfully helping its customers replace thirsty turf with beautiful, water-wise landscapes through its award-winning, Lawn-to-Garden (L2G) incentive program for eight years. So far, over three million square feet of turf has been replaced and 3,500 California-friendly gardens have been planted. Now, the agency is looking to increase participation through a new framework known as community-based social marketing (CBSM).
Members in the News – Port of San Diego
CAPIO’s Communicator of the Year, Tanya Castaneda, and the Port of San Diego were featured in San Diego Metropolitan Magazine’s Daily Business report April 19, 2018 for being honored during CAPIO’s 2018 Excellence in Public Information and Communications awards. Read the full story.
And then there was one: Merging Brands and Converging Cultures
Article by Kathie Martin, public information officer, Santa Clarita Valley Water
In 2015, water leaders at Newhall County Water District and Castaic Lake Water Agency proposed a new model of water management for the Santa Clarita Valley. Their idea: dissolve the independent districts and join together to form a new public water agency. Along for the process was also Santa Clarita Water Division and Valencia Water Company. The merger took effect January 1, 2018. It sounded a little like the set up for a bad joke! “An agency, district, division and company walk into a bar…”
CAPIO Announces 2018-2019 Board of Directors
Sacramento, Calif., – The California Association of Public Information Officials (CAPIO), the state’s premier government communications association, named its 2018 – 2019 Board of Directors during the 2018 CAPIO Annual Conference held in Santa Rosa April 11, 2018.
Take Storytelling to the Next Level through Layered Messaging
Article By Scot Crocker, Managing Partner, Crocker & Crocker
Storytelling has always been a strong communication tool to educate and engage audiences and to change their behaviors for social marketing campaigns conducted by government communicators. In the past, channels for telling stories usually focused on media relations, print ads, newsletters and verbally at public meetings.
Community Connects in New Pollinator Patch
Feature article by Desert Water Agency
Desert Water Agency, Palm Springs’ water provider, recently collaborated with the local high school’s art department and Sustainable Garden Club, along with local businesses to install an eco-friendly pollinator garden outside its office building. Students and community members planted the garden, donated materials and painted a colorful forty-foot mural to accentuate the landscape. The donated garden design incorporated native and water efficient plants, including a Monarch and Queen butterfly host plant, rush milkweed.
Can’t Add Staff? Add an Intern!
Feature article by Linda K. Tucker, APR, media and communications officer, City of Sacramento
Who among us wouldn’t appreciate delegating research, web edits, social media sharing, and picture taking because frankly, there’s not enough of you or your team to go around? If adding a permanent position can’t be justified, often times an intern can. Make the case with your boss for an intern! The ROI for 20 hours a week is invaluable.
Immersive Experiences: Creating a Heightened Level of Engagement
Feature article by Cassandra Popli, vice president, Agency ETA
When storytelling comes to life, an immersive experience is created. When done right, immersive marketing transforms an ordinary event into an unforgettable experience and makes engaging with a brand feel natural. This type of outreach has recently gained popularity because of its strong appeal to the younger generation, especially coveted millennials who have been raised to expect interconnectivity everywhere they look. However, immersive also relates to a much wider audience; it can capture and transport attendees into an entire world centered around your overall vision whether that be a showcase, education goal or sharing of information.
April is APR Month!
Celebrating the Profession, Ethics, Education and Expertise
This April marks CAPIO’s first year offering our members the internationally recognized APR, which highlights ethics, education and expertise in the fields of communication and public relations.
CAPIO realizes that ongoing learning and development is key to you – our members – and we are happy to report that in our first year offering the APR, several members have already applied and are moving forward with the Panel Presentation and Computer-based Exam.
Read All About It! Capturing Attention With A Well-Written Headline
Article by Bill Nash, public information officer for Ventura County and CAPIO’s Central CA Director At-Large
The best communications materials are useless unless someone reads, watches or looks at them. When it comes to written material, a good headline is essential to capture a reader’s attention.
Communicator of the Year Francie Palmer Retires
This March, Francie Palmer, CAPIO’s 2017 Communicator of the Year, retires after more nearly two decades in public service.
Francie has been at the helm of the City of Rancho Cucamonga’s communication efforts during this time, starting in the Community Services Department and then moving into her current role as the city’s first-ever communications manager.
Six Inspiring Examples of Citizen Engagement Initiatives for Smart Cities
We all want to love where we live. We want our community to feel like home, to be a place that gives us a sense of pride, and the type of place we want to work hard to protect and maintain. We are often inspired by the creative ways that communities connect to their residents in meaningful ways, which is why we have compiled the list below of six inspiring examples of citizen engagement initiatives for smart cities like yours from across the nation.
February is Membership Month!
We Heart CAPIO
You are CAPIO. We are CAPIO. And, together, we are a mighty group of government communicators charged with working on behalf of our public to inform, educate and engage.
We are 500 strong and growing, and we thank you for supporting the California Association of Public Information Officials.
February is membership month. Not only do we want to celebrate the hundreds of men and women that make up this great association, but also want people to know who we are, too. Recruit a colleague or another government communicator to join this organization!
CAPIO Unveils Strategic Plan
CAPIO has had a long and respected 40+ year history serving California’s government public relations professionals, and has experienced tremendous growth in the last five years. With 500 members strong, CAPIO is California’s go-to association for government communicators.
Now, the board is asking… What’s next? What can CAPIO do over the next five years to further its mission? And how can we best serve our members with the training, tools, resources and networking opportunities to develop and advance?
Inclusive Communication
Communicating Effectively: Think Inclusive, Not Diverse
by Lana Haddad, Director of Government and Public Affairs and Kaylee Weatherly, Public Information Officer, Long Beach Water
Public agencies exist to provide essential services to our communities, and CAPIO professionals serve a critical role for our agencies in communicating about the good work we do. Recognizing diversity in our service areas, however, is not enough to communicate effectively. In order to best serve the public, it is vital that our communications understand, reflect and serve the interests and needs of all of our neighbors.
The Perfect Recipe for a Mentor
CAPIO is launching its first-ever mentoring program in order to provide our members with ongoing learning and development, which is one of the key ingredients our members’ success.
CAPIO 2018 Conference
#SonomaCountyStrong
Sonoma County is bouncing back! With determination and motivation, Sonoma County is returning to an area known for its beauty and booming economy, and CAPIO will be right by their side! Our strong support will be present April 9 -12 as hundreds of communications professionals journey to Santa Rosa for the annual CAPIO conference. Whether you are staying at a hotel or simply driving in, the smallest action means you’re contributing to their economic recovery. CAPIO looks forward to being there in person to support the area and the businesses to keep #SonomaCountyStrong!
Keeping Up with the Trends: Shifting Reality – Sponsored Article by ETA Agency
A trend is something that is popular at a certain point in time. Fortunately, and unfortunately, there will always be a new trend coming along to replace the old in what seems like a short time span. It can sometimes feel like a full-time job keeping up with the new applications or technologies that claim to revolutionize the world of brand experiences. The ultimate digital communications strategy is to engage with your community in new and innovative ways while also ensuring you aren’t wasting your budget and time resources on a fleeting “trendy” technology or communication tool.
We Are CAPIO – now 500 strong and growing!
This week CAPIO celebrated a milestone as our 500th member just rolled in! In just five short years, CAPIO’s membership has tripled in size. This is testimony to an increased demand for well-trained professional government communicators and CAPIO’s relevance in providing an avenue for professionals to learn, grow and thrive in this dynamic field.
CAPIO’s growing membership enables us to continue expanding our educational, professional development and accreditation programs to our members.
APR Webinars Available On Demand
Interested in taking your communications skills to the next level and becoming an industry leader?
Managing a National Crisis Communications Response and the Aftermath
This month we interviewed Sarah Macdonald, communications officer for the City of San Marcos and vice president of awards for CAPIO. Read about her first crisis communications experience, best practices she learned and her 10-minute hacks on getting PIOs well-prepared for any crisis situation.
CAPIO: What has been your biggest crisis communications experience?
Frank Cowan Honored with Inaugural Crisis Communication Award
Longtime government crisis communicator Frank Potter Cowan was recognized with the first-ever “Frank Potter Cowan Crisis Communication Leader Award” from the California Association of Public Information Officials (CAPIO) at the organization’s April Awards of Excellence event.
California’s Premier Government Communications Association Names 2017 – 2019 Board
Sacramento, Calif., – The California Association of Public Information Officials (CAPIO), the state’s premier government communications association, named its 2017 – 2019 Board of Directors.
Jenny Windle named the 2017 Paul B. Clark Recipient
SAN DIEGO, Calif., – The California Association of Public Information Officials (CAPIO) honored seasoned government communications professional Jenny Windle with its 2017 Paul B. Clark lifetime achievement award, recognizing her exceptional leadership in the profession. The award was presented at CAPIO’s annual conference in San Diego on April 5.
Francie Palmer named 2017 Communicator of the Year
SAN DIEGO, CALIF., – Francie Palmer, a seasoned government communications professional who serves as the City of Rancho Cucamonga’s communications manager, was recognized by the California Association of Public Information Officials (CAPIO) as the state’s 2017 Communicator of the Year.
April was APR Month, but what is the APR?
April was not only the month of our annual CAPIO Conference, but it was also APR month – recognizing that not everyone can do what we do as government communicators. You may have seen our social media posts or heard the buzz about CAPIO now offering the APR, but what is it?