Make the most of each social channel – During this session, seasoned social media managers will share specific strategies for leveraging each of the “big 5” social platforms (Facebook, Twitter, Instagram, YouTube and LinkedIn).

Key Take-A-Ways:

• Understand the formats, audiences, strengths, and limitations of each platform
• Learn tips and tools for creating and using editorial calendars, response protocols and follower growth campaigns to proactively engage, manage and grow your following
• Hear about successes and lessons learned from previous campaigns

Recorded: Thursday, July 16

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Speakers:

Speaker Bios:

Rochelle Germano, Managing Principal, Communications, Circlepoint
Rochelle is a communications and outreach leader with experience at the national and regional level. She has demonstrated results in designing and implementing public outreach, behavior change, and marketing campaigns. She has experience coordinating effective communications between the public and governmental agencies and a strong ability to translate complicated technical issues into easily understood terms. 

Morgan Venter, Public Affairs Specialist, Long Beach Water Department
Morgan is the Public Affairs Specialist for the Long Beach Water Department, where she is responsible for overseeing the utility’s social media activities, coordinating public event outreach, and developing educational campaigns related to responsible water use and proper waste disposal. Her background in public health and education has given her unique insight into sharing messaging and resources with underserved communities.