Creating a successful communications strategy starting with research


Research is an essential first step in creating an effective strategy that is data driven and shows results. It creates the foundation for our communications efforts, drives decision making and produces desired results.

Join CAPIO and ACWA for this webinar that will highlight how to conduct sound research and gather insights that will ensure your agency’s communications efforts stay on track and are able to adjust to change.  Presenters Margaret Mohr, Scott Rose and Adam Probolsky will share insights on best practices and review a case study featuring how research shaped the state’s 2022 Save our Water campaign.

Key take-aways from this webinar include:

  • How to navigate the unique research needs of government agencies
  • How to choose a survey platform and develop a survey
  • How to analyze research data and report results
  • Overview of data gathering techniques
  • Tips and tools for low cost and free research and data gathering options
  • Case study featuring how research shaped the state’s 2022 Save our Water campaign


Recorded: Wednesday, April 27


APR Continuing Education Unit


Adam Probolsky is president of Probolsky Research; a non-partisan, Latina- and woman-owned, market and opinion research firm with association, corporate, election, government, and non-profit clients.

Adam has advised hundreds of clients across the U.S. on branding, crisis communications, elections, public affairs, and outreach.

Adam was both a finance and planning commissioner for the City of Irvine, chairman of the Irvine Valley College Foundation, Orange County Waste & Recycling Commissioner, and a member of the Orange County Transportation Authority’s Environmental Mitigation and Oversight Committee. He was a reserve member of the Orange County Sheriff’s Department, serving as a spokesperson, and wrote a weekly newspaper column for four years.

He lives in Irvine, CA with his wife and children.


Scott Rose joined RSE in 1991 and became an owner in 1999. His understanding of the interplay between media, politics and outreach has been helpful guiding clients through the most complicated issues ranging from land use matters, gaming, pension issues and litigation support. So much so that he was include in Sacramento Magazine’s list of “Power and Influence 100.” Before joining RSE, Scott served three years in the office of Assemblyman Rusty Aerias, where he was responsible for marketing and public relations, media relations and special events planning. This experience gave Scott his unique understanding of government and the media, his ability to remain calm in the face of crisis, and laser-like focus in achieving his clients’ goals.


Speaker details coming soon!