How do you know if your agency is meeting the mark when it comes to its social media efforts? With so many tools at our disposal for analyzing data and a variety of metrics, how do communicators measure success?

During this webinar, attendees will learn how to effectively measure their social media programs.

Key take-a-ways include:

• Defining social media goals
• Developing a social media strategy
• How to measure engagement
• Tools for measuring success
• Creating engaging content

Date Recorded: Tuesday, June 9

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Speakers:

Thank you to our webinar co-host:

Speaker Bios:

Ryder Todd Smith
Ryder has over 20 years of experience in government relations, technology and marketing. As president, he leads Tripepi Smith and is the ultimate project owner of its clients, which span over 90 public, private and non-profit agencies. Ryder is also the creator of the City Internet Strategies Study, publisher of the Civic Business Journal and a frequent speaker on the local government circuit. Additionally, his insights have been published by industry-leading publications, such as Western City Magazine and Public Management Magazine, and local government professional organizations, such as the California City Management Foundation and Municipal Management Association of Northern California, have recognized and awarded his support as a longtime partner.

Jon Barilone
Jon has a wide-ranging knowledge and skill set from years of Internet marketing and marketing communications work in a variety of industry verticals. Jon’s professional background includes search engine optimization and advertising, website content management, content writing and editing, product marketing management, and significant experience with social media marketing and community management. Jon is certified in Hootsuite Social Marketing, Twitter’s Flight School, as well as Google’s Ads Video, YouTube and Google My Business.

Saara Lampwalla
Saara is a business analyst for Tripepi Smith, creating content and managing the firm’s marketing strategy as well as providing creative direction on brand voice, print collateral, advertising, and video. Her skills include writing press releases and articles, social media strategy development and analysis, website management, email marketing, inbound marketing, event planning, video production and sponsorship management. Saara is a certified Constant Contact Solutions Provider, Hootsuite Social Marketing Professional and Hubspot Inbound Marketing Professional.