Mentorship Monday: 7 Steps to Build Your Personal Brand
Free CAPIO Member Webinar


Your personal brand is the most powerful asset you can leverage to achieve your career goals. Today, building a personal brand is essential to stand out from the crowd, instantly establish trust and credibility inside and outside your organization, showcase your expertise and take your career – and your life – to the next level.

Join RockSpark Communications + Marketing CEO Robin Rockey, APR, for an interactive webinar where she will reveal seven steps that will enable you to build a definitive, authentic personal brand that represents your unique voice.

Want to prepare yourself for that next big promotion or opportunity? Score a book deal? Finally earn the recognition that you and your organization deserve? Then, it’s time to take command of your personal brand!

Robin is a former city communications manager and water district public information official who understands the intricate challenges that public communicators face. She’ll show you how to create a brand that stays true to you AND reflects your role in the public eye.

Key take-aways from this webinar include:

  • How to harness the power of personal branding to achieve your career goals and life dreams
  • Strategies to build a brand for yourself or your organization’s leaders or elected officials
  • Tips to build a beautiful, custom-branded digital portfolio
  • Beginner and advanced techniques you can leverage no matter where you are in your personal branding journey
  • Case studies and specific actions you can take right now

Recorded: Monday, April 18




RockSpark Communications + Marketing CEO Robin Rockey, APR, is a nationally recognized government communications and public relations leader with more than 16+ years of diverse experience in communications, PR, digital and social media management, internal communications, media relations, event planning, journalism and human resources.

Her company, RockSpark, is a full-service agency specializing in government communications, marketing and public relations with a focus on helping cities, special districts and other public agencies achieve their goals.

Robin recently served as CAPIO’s representative on the Universal Accreditation Board (UAB), which oversees the APR credential. She has also served in several board positions on the Public Relations Society of America’s Orange County Chapter’s Board of Directors.

Robin’s travel book 100 Things to Do in Orange County Before You Die is now available wherever books are sold. Her articles have appeared in Sunset, Westways, TravelAge West and more. She has interviewed everyone from San Diego zoo animal trainers to actor Robert De Niro.

Connect with Robin at or reach out via email at

Social Handles and Website

Twitter: @RobinRockey