The 2022 Edelman Trust Barometer results: how does trust impact our work as communications pros?
Power Lunch Webinar


Join CAPIO and SiOC for this special event featuring veteran communicators Matt Notley and Kierstan DeLong, who will present findings from the 2022 Edelman Trust Barometer.

Following the presentation, there will be a special moderated panel discussion led by broadcast journalist Nikki Laurenzo of Fox 40 in Sacramento with panelists representing state and city government and education.

Edelman’s global research measures the public’s trust in government, business, media, and NGOs to deliver information and solve problems – which is perhaps more important in today’s social environment than ever.

Data presented during this webinar will help public-sector communicators guide their communications strategies throughout the year.




Recorded: Tuesday, April 26, 2022


CAPIO Certificate in Communications Credit: Community Relations and Engagement
APR Continuing Education Unit

Kierstan Delong

Kierstan is an Executive Vice President at Edelman, the world’s largest independent marketing communications firm. She leads the Edelman Bay Area Corporate Affairs practice, advising business sector and public agency clients on corporate reputation strategy, policy advocacy, consumer education, behavior change programs, and crisis communications.

Kierstan has consulted with many local, state, and federal public agencies throughout her career and sees firsthand how public trust influences communications success.

Kierstan serves on the Sacramento Metro Chamber board of directors and is the executive committee chair for the Chamber’s Cap-to-Cap advocacy program. She is also an active member of the Bay Area Council

Matt Notley

Matt Notley leads the Government Contracts Division for Edelman Sacramento, helping public sector clients on media relations and stakeholder communications, as his clients develop statewide management plans, policy reform and public education programs.

In his more than 10 years of working in the communications field, Matt has also managed a broad range of client accounts in sectors such as healthcare, energy and fuels, education, and community redevelopment. Matt began his career as a reporter, covering state and county government, the environment, and social issues affecting Northern California.

Matt is a graduate of the Sacramento Metro Chamber’s 2012 Leadership Sacramento, a fellowship program for young professionals in the Sacramento region. He is past president of the Sacramento Public Relations Association.

Nikki Laurenzo

Nikki Laurenzo is part of FOX40 News’ evening team. She joined FOX40 News in September of 2016, bringing with her a wealth of experience from working in Waco, Texas and Billings Montana, previously. She is a recipient of the Edward R. Murrow Award for Breaking News (2015) for her coverage of the Fort Hood Shooting and won a Lone Star Emmy in 2014 for her news special on West Remembered.

Chris Hsiung

Chris serves as Police Chief of the Mountain View Police Department, located in Silicon Valley, California. He is an internationally recognized speaker and author on the topics of digital engagement strategy, crisis communications management, and adaptive policing leadership culture.

Over his 26-year career, Chris has held a variety of investigative, SWAT/tactical, and leadership roles, serving in every division in the organization. He is a graduate of the Harvard Kennedy School of Government Senior Executives in State and Local Government program and has a master’s degree in eBusiness Management from Notre Dame de Namur in Belmont, CA. 

Chris also serves in several leadership positions on multiple boards, including committee member on the International Association of Chiefs of Police Professional Standards, Ethics, and Image Committee, Executive Board member at-large and Chair of the California Police Chiefs Association Communications Committee, advisor for Government Social Media, and as board member on the Global Advisory Council for the Crisis Ready Institute. Previously, Chris served as president of the Government Social Media Leadership Council, board member for the Peninsula Conflict Resolution Center and two terms as a commissioner on the City of San Mateo Community Relations Commission. 

Sonya Harris

Sonya Harris has served as senior advisor at the California Department of Public Health (CDPH) since January 2021 and leads California’s Vaccinate ALL 58 campaign. She provides counsel to the COVID-19 Vaccine Task Force on developing highly targeted campaign tactics, integrating vaccine operations with equity focused outreach strategies, and maintaining a results-based management system.

The Vaccinate ALL 58 campaign is an effort launched in December 2020 by Governor Newsom to meet the emergency response needs of COVID-19 vaccine administration. The campaign focuses on reaching Californians with the highest social and health inequities with culturally resonant, in-language communications campaigns and through a robust network of over 700 community-based organizations.

Prior to her work at CDPH, Harris has served in various executive branch roles for over 16 years. Most recently she was chief of staff at the California Complete Count – Census 2020 Office. There she led a 35-member team of gubernatorial appointees and was responsible for a $187 million budget, coordinating 150 contracted partners and executing a statewide integrated marketing campaign in 13 languages. The campaign resulted in the highest average self-response rate in hard-to-count areas (out of the top ten states) and prevented the loss of a second Congressional seat during apportionment. 

Prior to her role at the Census Office, she served as deputy cabinet secretary in the Office of Governor Gavin Newsom from January 2019 to October 2019, where she oversaw executive branch operations for more than 24 state departments. From 2015 to 2019, she was deputy secretary of business and consumer relations at the California Business, Consumer Services and Housing Agency and was director of external affairs at the California Exposition and State Fair from 2013 to 2015. She served as deputy appointments secretary in the Office of Governor Jerry Brown from 2011 to 2013. She served in multiple positions in the Office of the Lieutenant Governor from 2006 to 2010, including capitol director, fiscal analyst, and administrative assistant.

Harris is a member of the board of directors for the Asian Pacific Youth Leadership Project, a non-profit organization dedicated to inspiring Asian Pacific Islander youth to be civically engaged.

Michelle Ecklund

Michelle Eklund is the Chief Communications Officer and began working for the Placer County Office of Education in March 2019. Ms. Eklund is an award-winning communications professional with nearly 20 years of experience in strategic communications, brand management, online community engagement, publication production, design and marketing in a variety of industries ranging from travel and tourism, healthcare, leadership development and education. She previously supported the largest children’s advocacy association, California State PTA, as the Assistant Executive Director working to drive improvements in the education, health and well-being of all children and families.

Ms. Eklund earned her Bachelor of Arts in Communications from California State University, San Bernardino and is a member of several professional groups including the California School Public Relations Association (CalSPRA), National School Public Relations Association and the California Association of Public Information Officials (CAPIO). She previously served as the President of the Public Relations Society of America (PRSA) Inland Empire Chapter and has been honored by organizations such as the Association of Marketing and Communication Professionals and the International Festivals & Events Association.

In 2021, Ms. Eklund received the “California Gold” award from CalSPRA. She currently serves on the Education Commission for the California State PTA Board of Managers and serves as the chair of the California County Superintendents Educational Services Association (CCSESA) Communications Committee for the Capitol Service Region 3.

Ms. Eklund resides in Placer County and is committed to showcasing the positive impact public education has for all children and families in Placer County.

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