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Mentorship Monday: Switching Gears in Your Career
February 6, 2023
If you’re a public-sector communicator searching for your next challenge, you may be looking at options for a higher-level role at your agency or a similar organization. But maybe you’re looking for more flexibility or balance than a traditional PIO role offers. There are different options to find meaning and advancement. There are also lots of reasons government communicators seek change.
During this roundtable discussion, you’ll learn from four communicators who have successfully transitioned from PIOs to other roles.
CAPIO 2023 State of Communications
Webinar
Welcome to 2023 where public-sector communicators continue to balance ever-changing communications strategies, priorities and best practices as well as keep the lines of two-way communication open for the communities they serve.
During CAPIO’s 2023 State of Communications webinar, attendees will learn about key issues facing California communicators and learn about CAPIO’s areas of focus for 2023 from CAPIO’s President Erin Morales and CAPIO President-Elect/Treasurer Lael Wageneck, APR.
PIO + Community Engagement = How to Manage both Jobs? Learn the top two things to do first!
Power Lunch Webinar
As a public-sector communicator you wear many hats. Oftentimes, you may find yourself leading an agency wide community engagement effort for a challenging project and program. Building trust and rapport with challenging internal and external audiences as well as making decisions in the face of adversity is crucial.
Join veteran community engagement and communications pro Kit Cole, founder of Kit Cole Consulting, as she shares key tips for leading effective, strategic community engagement efforts.
Key Takeaways:
CAPIO Advanced Track-Climbing the Charts: Strategies for Building a Pitch Perfect Communications Office
Webinar Training
As the chief communications professional, you are in charge of overseeing communications for your agency and possibly even building a communications division and team from the ground up. There will be new challenges and opportunities you face in this role as you work with internal and external audiences, oversee employees, measure success, and deal with sensitive and often controversial issues facing your agency.
CAPIO ADVANCED TRACK: Goal Setting for 2023: Strategies that Work
Power lunch webinar
A MEMBER EXCLUSIVE TRAINING
As public sector communicators, it can often feel that work and life bleeds together and there is a long to-do list that is never complete. Putting out small daily fires at home and at the office can lead to a sense of overwhelm and also places larger personal and professional goals, like training for a marathon or earning your Accreditation in Public Relations, on the back burner.
During this not-to-miss webinar, you’ll learn practical strategies to set yourself up for success in 2023.
Key Takeaways:
Creating a successful communications strategy starting with research
Research is an essential first step in creating an effective strategy that is data driven and shows results. It creates the foundation for our communications efforts, drives decision making and produces desired results.
Join CAPIO and ACWA for this webinar that will highlight how to conduct sound research and gather insights that will ensure your agency’s communications efforts stay on track and are able to adjust to change. Presenters Margaret Mohr, Scott Rose and Adam Probolsky will share insights on best practices and review a case study featuring how research shaped the state’s 2022 Save our Water campaign.
Lessons learned in the COVID trenches
Power Lunch Webinar
Even in the best of times grabbing the attention of an audience with public sector communications is a challenge. Distilling complex policy information down to something that is both understandable and engaging is no mean feat. The COVID-19 pandemic took these challenges and supercharged them. Now that we are beginning to see a light at the end of the tunnel what lessons can be learned from this year-long communications gauntlet and how can they be applied to public sector communications outside of times of crisis?
Writing for Maximum Engagement
Power Lunch Webinar
This webinar will provide everyone in your organization with the keys to unlock clear, accessible writing. Join the City of Carlsbad’s Communication & Engagement Director Kristina Ray and Staff Writer Tom Mallory for a master class in how to write effectively for government, from news releases, staff reports, web copy and more.
Key take-a-ways from this webinar include:
The 411 on Developing a successful Citizens’ Academy
Power Lunch Webinar
Agency citizens’ academies are a great opportunity to educate your community on important issues and projects, build and maintain positive relationships, position your agency as a trusted source of information, increase communications and inspire future community leaders.
From deciding on the duration of the program, materials, budget, schedule and logistics, there are many factors to consider before launching your program.
Driving Community Engagement with Photography
Power Lunch Webinar
A picture is worth a thousand words and using dynamic photos to tell your agency’s story plays a vital role in any communications, outreach or media relations effort.
Join Napa Valley Transportation Agency’s Communications Officer Robin Craig to learn how you can use photography to showcase your team and community to help share you agency’s story and build a more supportive and engaged community.
Key Takeaways:
CAPIO ADVANCED TRACK: Having Difficult Conversations and Building Trust
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
If it’s early in your career, it’s not a matter of IF but WHEN you’ll have difficult conversation at work. And as veterans in the workforce, you’ve had to navigate these conversations as the come. While these conversations are never easy, learning how to tackle them head-on is one of the best ways to build trust with colleagues, team members and constituents as well as grow as a trusted leader.
CAPIO ADVANCED TRACK: Building a Social Media Strategy that Creates Trust and Engagement
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
Effective communication and storytelling across a wide variety of platforms is key to any agency’s ability to inform the public in a timely manner, engage a growing digital community, and manage crisis. Social media is an ever changing landscape and the ability to stay current on trends, effective strategies, and communication tactics can help build trust and credibility with any online community.
Communicating Crucial Information with Internal Audiences
Power Lunch Webinar
Public-sector communicators are tasked with communicating critical information to multiple audiences. Oftentimes, communicating crucial information is overlooked when communicating with one of our most important audiences – the people we work with and manage.
A lack of internal communication can lead to poor external communication and inflict damage to the communities and customers we serve. Employees are the front-line ambassadors to the communities we serve, so communicating with them during a crisis as well as during normal times, is a priority.
What’s Next: Trends in Outreach and Education
Power Lunch Webinar
The pandemic has forever changed the way public agencies manage their outreach and education programs. As California continues to re-open, web-based and hybrid outreach and education programs are here to stay.
Join seasoned communicator and educator Dr. Adrian Hightower to learn more about engagement trends that your agency can apply to meaningfully connect with key audiences.
During this session attendees will learn about:
Executing a Creative Outreach Campaign that Resonates
Power Lunch Webinar
What do successful outreach campaigns have in common? They are clever, authentic, build awareness and resonate with key audiences.
CAPIO ADVANCED TRACK: Managing, Mentoring and Motivating with Purpose
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
What happens when you go from being one of them to being the boss? How do you overcome your own feelings of inadequacy and “imposter syndrome” to set the groundwork for an awesome team? Will they all hate me or will they respect my new role?
Several years ago Christina was in your shoes. She rolled up her sleeves and armed herself with an arsenal of strategies that have proven successful.
Collaborative Engagement: Adapting Your Engagement Approach Based on Lessons Learned from the Pandemic
Power Lunch Webinar
A lot has changed in just over a year when it comes to engagement strategies and communicating with the communities you serve.
During this webinar, expert communication strategists Matt Salisbury and Jen Guice will explore how engagement has had to adapt during the pandemic and the lessons learned that can help you adapt your own engagement approach.
Key take-a-ways from this webinar include:
Creating an Effective Utility Rate Change Outreach Strategy That Builds Customer Awareness and Confidence in the Rate-setting Process
Power Lunch Webinar
For public-sector agencies, the rate-setting process often starts years in advance and raising rates is crucial to the overall viability of the utility. Often, however, utilities face challenges with getting the much-needed rate increases passed due to distrust from the public or lack of understanding of the need and benefits of the change in rates.
Therefore, it’s essential for utilities to proactively communicate the value of their services early and often to gain acceptance with customers, community members and policymakers.
Legal Issues for Government Communicators—Copyright, Trademark and Records Retention Laws
Power Lunch Webinar
Managing your organization’s reputation during challenging times means you not only need to ensure you are meeting the public’s need for information – but at the same time, not breaking any laws.
Attorneys Christopher Onstott and Kevin Flautt from Kronick Moskovitz Tiedemann & Girard, a leading Sacramento law firm that specializes in municipal law, will lead this session and help you unravel the mystery of ever changing federal and state laws.
During this webinar you will learn about:
Building Positive Relationships with the Media to Accomplish Shared Goals
Power Lunch Webinar
Public-sector communicators and media professionals share many common goals, including educating our communities and maintaining a consistent flow of transparent, actionable information.
In this webinar, you’ll learn how to proactively forge mutually beneficial relationships with print, TV and digital newsroom staff to share your government agency’s story across multiple platforms. You’ll also learn how to pitch the stories that journalists, editors and producers want to tell.