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Reel Talk: How to Maximize Your Reach with Facebook and Instagram Reels
Power Lunch Webinar
In 2020, Instagram announced the addition of Reels, but did you know that Facebook now has a Reels feature?
Facebook Reels have been around since 2021 and if you are looking to maximize your reach and grow your audience, then Facebook and Instagram Reels should be part of your social media strategy. Reels are an important tool because they provide a unique opportunity to reach new and existing audiences on each platform, which allows for increased visibility and discoverability of your content.
Winning Crisis Communication Strategies
Power Lunch Webinar with ACWA
When a crisis hits your agency will you be prepared to respond transparently and effectively with your community, the media and internal audiences?
Join communications veterans Scott Summerfield, Betsy Lauppe Rhodes and Carrie Monteiro to learn how to navigate communications when a crisis strikes.
Key take-aways from this webinar include:
· Planning for a crisis
· Proactive crisis response and strategy for communicating with the C-suite and internal audiences
How to fall in love with local government communications again
Power Webinar
The Great Resignation. The Big Quit. The Great Reshuffle. Whatever you want to call it, people are FRIED. And communications professionals might be the crispiest of them all. After three years of what felt like constant crisis communications, we find ourselves working harder than ever. We’ve emerged (have we?) from a global pandemic only to find that community members seem to have gotten pricklier, Council members less patient, and coworkers have just up and left.
2024 CAPIO Annual Conference
May 13 - 16, 2024 - Indian Wells, CA
Mark Your Calendar for our 2024 CAPIO Annual Conference!
Renaissance Esmeralda
44400 Indian Wells Lane
Indian Wells, CA 92210
Interested in serving on the conference committee? Email info@capio.org
Interested in sponsorship opportunities? Email members@capio.org
A call for speakers will be issued in late summer.
Earn Your APR in 2023: Everything You Need to Know to Start Now!
Power Webinar
Ready to take the next step of professional development in your communications career? Wishing you were more strategic? Think APR!
Join us for a webinar that covers what Accreditation in Public Relations is, how it can help you develop a strategic communications mindset, and how you can start your own APR journey.
CAPIO ADVANCED TRACK: Rethinking Communication and Leadership with Emotional Intelligence and the Adversity Quotient
Power Lunch Webinar
During this CAPIO Advanced Track session, attendees will learn how emotional intelligence and adversity can increase team leadership capacity and productivity. In addition, the presenters will guide attendees through influencing multi-generational, diverse teams and motivating them to work together synergistically while understanding the value of collaboration in an inclusive, empathetic environment.
CAPIO 2023 State of Communications
Webinar
Welcome to 2023 where public-sector communicators continue to balance ever-changing communications strategies, priorities and best practices as well as keep the lines of two-way communication open for the communities they serve.
During CAPIO’s 2023 State of Communications webinar, attendees will learn about key issues facing California communicators and learn about CAPIO’s areas of focus for 2023 from CAPIO’s President Erin Morales and CAPIO President-Elect/Treasurer Lael Wageneck, APR.
PIO + Community Engagement = How to Manage both Jobs? Learn the top two things to do first!
Power Lunch Webinar
As a public-sector communicator you wear many hats. Oftentimes, you may find yourself leading an agency wide community engagement effort for a challenging project and program. Building trust and rapport with challenging internal and external audiences as well as making decisions in the face of adversity is crucial.
Join veteran community engagement and communications pro Kit Cole, founder of Kit Cole Consulting, as she shares key tips for leading effective, strategic community engagement efforts.
Key Takeaways:
CAPIO Advanced Track-Climbing the Charts: Strategies for Building a Pitch Perfect Communications Office
Webinar Training
As the chief communications professional, you are in charge of overseeing communications for your agency and possibly even building a communications division and team from the ground up. There will be new challenges and opportunities you face in this role as you work with internal and external audiences, oversee employees, measure success, and deal with sensitive and often controversial issues facing your agency.
CAPIO ADVANCED TRACK: Goal Setting for 2023: Strategies that Work
Power lunch webinar
A MEMBER EXCLUSIVE TRAINING
As public sector communicators, it can often feel that work and life bleeds together and there is a long to-do list that is never complete. Putting out small daily fires at home and at the office can lead to a sense of overwhelm and also places larger personal and professional goals, like training for a marathon or earning your Accreditation in Public Relations, on the back burner.
During this not-to-miss webinar, you’ll learn practical strategies to set yourself up for success in 2023.
Key Takeaways:
Creating a successful communications strategy starting with research
Research is an essential first step in creating an effective strategy that is data driven and shows results. It creates the foundation for our communications efforts, drives decision making and produces desired results.
Join CAPIO and ACWA for this webinar that will highlight how to conduct sound research and gather insights that will ensure your agency’s communications efforts stay on track and are able to adjust to change. Presenters Margaret Mohr, Scott Rose and Adam Probolsky will share insights on best practices and review a case study featuring how research shaped the state’s 2022 Save our Water campaign.
Lessons learned in the COVID trenches
Power Lunch Webinar
Even in the best of times grabbing the attention of an audience with public sector communications is a challenge. Distilling complex policy information down to something that is both understandable and engaging is no mean feat. The COVID-19 pandemic took these challenges and supercharged them. Now that we are beginning to see a light at the end of the tunnel what lessons can be learned from this year-long communications gauntlet and how can they be applied to public sector communications outside of times of crisis?
Writing for Maximum Engagement
Power Lunch Webinar
This webinar will provide everyone in your organization with the keys to unlock clear, accessible writing. Join the City of Carlsbad’s Communication & Engagement Director Kristina Ray and Staff Writer Tom Mallory for a master class in how to write effectively for government, from news releases, staff reports, web copy and more.
Key take-a-ways from this webinar include:
The 411 on Developing a successful Citizens’ Academy
Power Lunch Webinar
Agency citizens’ academies are a great opportunity to educate your community on important issues and projects, build and maintain positive relationships, position your agency as a trusted source of information, increase communications and inspire future community leaders.
From deciding on the duration of the program, materials, budget, schedule and logistics, there are many factors to consider before launching your program.
Driving Community Engagement with Photography
Power Lunch Webinar
A picture is worth a thousand words and using dynamic photos to tell your agency’s story plays a vital role in any communications, outreach or media relations effort.
Join Napa Valley Transportation Agency’s Communications Officer Robin Craig to learn how you can use photography to showcase your team and community to help share you agency’s story and build a more supportive and engaged community.
Key Takeaways:
CAPIO ADVANCED TRACK: Having Difficult Conversations and Building Trust
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
If it’s early in your career, it’s not a matter of IF but WHEN you’ll have difficult conversation at work. And as veterans in the workforce, you’ve had to navigate these conversations as the come. While these conversations are never easy, learning how to tackle them head-on is one of the best ways to build trust with colleagues, team members and constituents as well as grow as a trusted leader.
CAPIO ADVANCED TRACK: Building a Social Media Strategy that Creates Trust and Engagement
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
Effective communication and storytelling across a wide variety of platforms is key to any agency’s ability to inform the public in a timely manner, engage a growing digital community, and manage crisis. Social media is an ever changing landscape and the ability to stay current on trends, effective strategies, and communication tactics can help build trust and credibility with any online community.
Project Management for PR Pros
Power Lunch Webinar
Project Management is most often thought of as a foundational element of infrastructure construction or software development projects, but the same concepts and techniques that deliver public infrastructure on-time and within budget are applicable to our profession, too. Whether it is a public service campaign or stakeholder outreach and engagement, effective project management helps us master the process, messaging, budget, and other critical success factors.
Communicating Crucial Information with Internal Audiences
Power Lunch Webinar
Public-sector communicators are tasked with communicating critical information to multiple audiences. Oftentimes, communicating crucial information is overlooked when communicating with one of our most important audiences – the people we work with and manage.
A lack of internal communication can lead to poor external communication and inflict damage to the communities and customers we serve. Employees are the front-line ambassadors to the communities we serve, so communicating with them during a crisis as well as during normal times, is a priority.
What’s Next: Trends in Outreach and Education
Power Lunch Webinar
The pandemic has forever changed the way public agencies manage their outreach and education programs. As California continues to re-open, web-based and hybrid outreach and education programs are here to stay.
Join seasoned communicator and educator Dr. Adrian Hightower to learn more about engagement trends that your agency can apply to meaningfully connect with key audiences.
During this session attendees will learn about: