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Writing Compelling Content in Plain Language
Power Lunch Webinar

Now more than ever, it’s essential that public-sector communicators convey content in ways that are easy to read and understand for multiple audiences.

We all know that “Plain Language” is a good idea, but what is it?

Join Valerie Walston, Plain Language and Trainer, to learn more about essential “plain language principles” to help your agency craft compelling, effective content that will resonate with your communities at first read.

Key webinar take-a-ways:

Webinar

The 2020 Edelman Trust Barometer Results: A Growing Sense of Inequity is Undermining Trust in Institutions
Featuring a discussion on earning trust during a global pandemic and a re-examination of our country’s commitment to civil rights

When Edelman released the 2020 Edelman Trust Barometer in late January it revealed that despite a strong global economy and near full employment, none of the four societal institutions we study—government, business, NGOs and media—is trusted. Then just over a month later, the Covid-19 pandemic turned our lives upside down. Edelman immediately updated the 2020 study and found that trust in all four institutions increased to record levels, especially in government, as citizens looked desperately for answers.