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Inclusive & Authentic PR Campaigns: Best Practices You Should Know
Power Lunch Webinar
As PR and communications pros, we’re expected to develop and deliver communications campaigns that are as integrated, comprehensive and targeted as can be. But the reality is, we’re often in go-mode with the multi-functional roles we have.
In today’s world, inclusive communication needs to be important to our communities, customers and clients because it is important to their target consumer, but are we really up to speed on the latest tips and insights to ensure our campaigns are as inclusive as they should be?
Collaborative Engagement: Adapting Your Engagement Approach Based on Lessons Learned from the Pandemic
Power Lunch Webinar
A lot has changed in just over a year when it comes to engagement strategies and communicating with the communities you serve.
During this webinar, expert communication strategists Matt Salisbury and Jen Guice will explore how engagement has had to adapt during the pandemic and the lessons learned that can help you adapt your own engagement approach.
Key take-a-ways from this webinar include:
Legal Issues for Government Communicators—Copyright, Trademark and Records Retention Laws
Power Lunch Webinar
Managing your organization’s reputation during challenging times means you not only need to ensure you are meeting the public’s need for information – but at the same time, not breaking any laws.
Attorneys Christopher Onstott and Kevin Flautt from Kronick Moskovitz Tiedemann & Girard, a leading Sacramento law firm that specializes in municipal law, will lead this session and help you unravel the mystery of ever changing federal and state laws.
During this webinar you will learn about:
Building Positive Relationships with the Media to Accomplish Shared Goals
Power Lunch Webinar
Public-sector communicators and media professionals share many common goals, including educating our communities and maintaining a consistent flow of transparent, actionable information.
In this webinar, you’ll learn how to proactively forge mutually beneficial relationships with print, TV and digital newsroom staff to share your government agency’s story across multiple platforms. You’ll also learn how to pitch the stories that journalists, editors and producers want to tell.
CAPIO ADVANCED TRACK: Being Your Agency’s Strategist: Advancing Into an Executive-level Communications Role
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
Transitioning from being your agency’s tactical expert to overseeing communications strategies and providing strategic counsel requires adding new leadership skills to your communications toolbox. From having a seat at the executive table to leading staff, there are many new expectations to navigate.
Creating an Effective Utility Rate Change Outreach Strategy That Builds Customer Awareness and Confidence in the Rate-setting Process
Power Lunch Webinar
For public-sector agencies, the rate-setting process often starts years in advance and raising rates is crucial to the overall viability of the utility. Often, however, utilities face challenges with getting the much-needed rate increases passed due to distrust from the public or lack of understanding of the need and benefits of the change in rates.
Therefore, it’s essential for utilities to proactively communicate the value of their services early and often to gain acceptance with customers, community members and policymakers.
Storytelling is not a Unicorn: A Practical Approach to Creative Storytelling Using Graphics and Visuals
Power Lunch Webinar
Does the term “tell your story” make you want to scream? Does the word “storytelling” make the hair on the back of your neck stand up? This session is for you.
Collaborative Engagement: Developing Multi-Agency Programs and Reaching Diverse Communities
Power Lunch Webinar
It often takes years to develop and execute successful communications and public outreach programs that maintain confidence, trust and satisfaction with your organization. These projects and programs often require multi-agency collaboration as well as authentic engagement with diverse communities.
Join CAPIO and PRSA SD/IC for a special program featuring case studies, best practices and lessons learned for collaborative engagement.
Key take-a-ways from this webinar include:
CAPIO ADVANCED TRACK: Managing, Mentoring and Motivating with Purpose
Power Lunch Webinar
A MEMBER EXCLUSIVE TRAINING
What happens when you go from being one of them to being the boss? How do you overcome your own feelings of inadequacy and “imposter syndrome” to set the groundwork for an awesome team? Will they all hate me or will they respect my new role?
Several years ago Christina was in your shoes. She rolled up her sleeves and armed herself with an arsenal of strategies that have proven successful.
Search Engine Optimization for Public Agencies
Power Lunch Webinar
Public agencies are often the official source of information, and when searching for topics online, you can often find them on the first page of search engine results. These results define what the public understands about a particular topic. But how does this happen?
Currently, 85% of people looking for information online start their journey using a search engine. But with so many results, how can you make sure your site stands out? Do you know how people are finding your site and why they’re visiting? Are you leading the conversation for topics and keywords important to you?
Virtual Events 101: How-to Tips, Tricks and Lessons Learned
Power Lunch Webinar
As public-sector communicators, we’ve been tasked this year with forging into the unknown and creating virtual events for much-loved in person events to one-time celebrations.
But where do you start when it comes to selecting an online conference style event, hybrid in-person/virtual event or a pre-recorded celebration that’s right for your agency? With so many possibilities for event formats and hosting platforms, the possibilities are nearly endless and often overwhelming!
Podcasting 101: How To Tips and Tricks to Get Your Agency’s Podcast Up and Running
Power Lunch Webinar
Podcasts continue to rise at a meteoric rate – with more than 1 million podcasts available. As listenership for this compelling audio format continues to increase, many government agencies are taking notice and incorporating podcasts as a tactic in their overall communications strategy. But where do you start?
Storytelling: Telling Your Agency’s Story Across Multiple Platforms with Maximum Impact
Power Lunch Webinar
The power of storytelling is more important than ever. A compelling story can change hearts and minds, and it can motivate your audience to take instant action.
But how do you tell your agency’s story in a way that cuts through the clutter of the information avalanche bombarding your stakeholders every single day?
Communications pros Robin Rockey, APR, and Lenka Wright take you on a storytelling journey packed with real-world examples and practical tips that you can put into practice today.
In this interactive webinar, you’ll learn how to:
Improving Your Agency’s Storytelling with Artificial Intelligence
Power Morning Webinar
How can public agencies incorporate community feedback and sentiment into their messaging and better shape their communications strategy? Discover how government agencies across California are using artificial intelligence (AI) technology to understand discourse trends, identify community pain points and measure the effectiveness of community outreach efforts.
Advancing Equity Through Decision Making
Power Lunch Webinar
Join CAPIO as we continue the education around racism and what it means to be equitable. During this webinar, Aimée Zenzele Barnes, Diversity & Equity Manager for the City of Sacramento, will discuss choice points and how to create change within, effecting change externally.
This webinar will provide you:
Putting the LOL in Local Government
Power Lunch Webinar
Government work can be the stuff memes are made of. It’s funny, often unintentionally. But when agencies embrace humor, it can actually work for them. Remember Boaty McBoatface, anyone? Or when City of Los Angeles posted this ad for a graphic designer?
Communicating with Diverse Audiences: Developing Inclusive Outreach Practices
Power Lunch Webinar
Communicating with diverse audiences in your community is more than just translating information to a different language and checking the box. Rather, it requires thoughtful planning to authentically engage residents and add community voices to important discussions as well as regular outreach efforts.
During this webinar, attendees will learn how to effectively communicate and engage with diverse populations.
Key Take-a-Ways:
Hosting Virtual Events: A Guide to Planning an Engaging Event
Power Lunch Webinar
The need to social distance during the pandemic means public-sector communicators must pivot to hosting what were normally thought of as traditional in-person events (such as ribbon cuttings, open houses and state of the cities) in a virtual format.
During this webinar, Kerry Shearer the “Livestream Expert” will guide attendees through how to successfully pull together a memorable event that resonates with key audiences and creates memorable moments for your agency.
Elevate Optimism and Personal Wellbeing Workshop
Power Lunch Workshop
As we continue to navigate uncharted territory filled with uncertainty and change affecting our personal and professional lives, it’s important to elevate our optimism, resilience and personal wellbeing.
Join Tia Graham, Founder and Chief Happiness Officer at Arrive at Happy for this engaging CAPIO workshop where attendees will learn more about increasing positivity and optimism and personal wellbeing through a blend of science and practical, actionable steps that they can implement immediately.
Coping and Communicating with Compassion
Power Lunch Webinar
As public-sector communicators, we continue to face the ongoing stress and isolation of the global COVID-19 crisis, civil unrest and financial fallout both at work and at home.
Communicators have been working around the clock for months providing important information to the communities they serve. This constant, heavy workload coupled with limited abilities to engage in pleasurable activities and the uncertainty of the global pandemic may lead to anxiety, hopelessness, helplessness and even burnout.