Eyes in the Sky: An Introduction to Using Drones for Government Communication

Webinar

You’ve seen the aerial footage, once only available through the costly process of hiring a helicopter but can now easily be captured through the use of a drone. Is having your own drone possible? What about the policies, licenses and liability? Whether you are a certified pilot or considering the possibility of take-off – this session will explore the dynamic role of drones in transforming the Communications field. The City of Santa Clarita invites you to a comprehensive discussion regarding the basics of utilizing drones, from capturing breathtaking aerial shots of your new City facility, to creating a full-sized map to plan your next ribbon-cutting ceremony or local event. Aerial photos and video that were previously difficult or costly to achieve is now simple and efficient due to drones.

What You’ll Learn:

  • Understand the basics of drone technology and its practical applications in public-sector communications.
  • Learn how drones can capture high-quality aerial footage for storytelling, event coverage, and infrastructure promotion—once only possible via helicopter.
  • Explore real-world examples from the City of Santa Clarita, including facility spotlights, event planning, and mapping public spaces.
  • Get familiar with legal and operational considerations, including FAA certifications, policies, and liability concerns for agencies.
  • Evaluate the cost-effectiveness and accessibility of integrating drone use into your agency’s communications strategy.

SPEAKER

Date: September 10, 2025
Time: 1 to 2 p.m.

Cost: $30 CAPIO members/ Free for Professional+/$45 non-members

Register

This session is good for:
APR Continuing Education Unit
SPEAKER BIO

Jared Anderson is a valuable member of the City of Santa Clarita Communications team, known for delivering impactful content that resonates with Santa Clarita residents. With expertise in strategic messaging and videography, Jared has been a part of bringing the award-winning campaign, Lock It or Lose It to life, as well as producing the City’s official podcast, Santa Clarita Voices. As a certified drone pilot, Jared enhances visual storytelling for the City, capturing unique aerial perspectives that elevate the narrative. Additionally, Jared is a skilled photographer for City events and initiatives, capturing moments that showcase the spirit of Santa Clarita. Jared has a Bachelor of Arts in English from California State University, Northridge. He is currently a Communications Specialist for the City of Santa Clarita.