APR Opens Doors to Career Growth
A recent study published by the Universal Accreditation Board (UAB) research workgroup, confirms the Accreditation in Public Relations (APR) can open doors to management positions, especially for diverse public relations practitioners.
The research workgroup found that public relations professionals who earn the APR are more likely to achieve salary increases, promotions and leadership opportunities.
Current APRs, employers, and PR practitioners each have a role supporting aspiring public relations professionals.
1. Role of mentors. Previous studies show that current APRs play an important role serving as mentors. They provide encouragement, emotional support, and guidance on how to prepare for the APR. If you are an APR, find mentees you can encourage to pursue their APR. If you are interested in earning your APR, seek out a mentor who can support you. CAPIO can even help match you with a mentor! Contact us to get started.
2. Role of employers. Employers play a vital role supporting employees interested in earning the APR. They should support membership in professional associations, cover expenses and study time associated with the APR exam and recognize the value of the APR credential.
3. Role of PR practitioners. Those interested in earning the APR should request time and resources for professional development. If you are interested in earning your APR, talk with your employer and seek the resources you need.
If you want to advance your career in public relations and have not yet sought out the Accreditation in Public Relations, research suggests it is a great next step along your career path.
CAPIO is one of only nine public relations organizations to offer its members the internationally recognized APR. We are here to support you on your APR journey! Learn more at www.capio.org/apr or contact CAPIO board member Christine Brainerd, APR at cbrainerd@folsom.ca.us.