PRSA SD/IC and CAPIO Present – Learning from Crisis
How Communicators and a Community Came Together to Respond to Hate


On April 27, a gunman opened fire in the Chabad of Poway synagogue with tragic consequences in what appeared to be a hate crime. It was a fast-moving national news story and a traumatic event for the local community. Hear from the public relations and media professionals who were called upon to help communicate and report in the minutes, hours and days that followed. Learn how their crisis preparation and training helped them respond effectively; insights they acquired while navigating the experience; and what steps you can take to manage a crisis before, during and after the news breaks.

This event is co-hosted by PRSA SD/IC and CAPIO


  • Derryl Acosta, Public Relations Manager, Palomar Health
  • Rene Carmichael, Community Outreach Coordinator, City of Poway
  • Dana Littlefield, Public Safety Editor, San Diego Union-Tribune
  • Sandy Young, Vice President, J. Walcher Communications


  • Julie Wright, President (W)right on Communications

Date: July 10

7:30 a.m. – 8:00 a.m. Registration, breakfast and networking
8:00 a.m. – 9:00 a.m.: Panel and audience Q&A

Additional Information:

  • Continental breakfast included (coffee, pastries, fruit, assorted breakfast breads)
  • Self-parking available in the hotel’s parking lot


Early bird rates: $35 for PRSA SD/IC and CAPIO chapter members if you register by 6/21/19, $40 for PRSA national members without chapter membership, $50 for non-members

Regular rates after 6/21/2019 and at the door: $40 for PRSA SD/IC and CAPIO chapter members, $50 for PRSA national members without chapter membership, $65 for non-members $30 for PRSA SD/IC and CAPIO board members and PRSSA students with ID

Since it is necessary to guarantee with our vendor ahead of time, once you RSVP we’re counting on your participation. Members and guests who RSVP are asked to pay even if you are not able to attend. The cancellation deadline is July 9, 2019. No refunds granted after July 9, 2019. No-shows will be billed.

Event Contact For questions, not reservations, contact Kristin Deuber or Lauren Fimbres Wood at