Crisis Management
Preparing for the Crisis, Managing the Issue, and Communicating Afterward

Workshop

Whether a fire, flood, mass shooting or crisis of confidence, ongoing communication with your community and stakeholders is essential. There is a great deal of planning that needs to happen before you face a crisis, but continuing communications responsibilities are often overlooked.  Once the initial crisis communication efforts have taken place, there is still a lot of outreach to do following an incident – which can go on for weeks or even months.

The session will cover: 

  • How to prepare in advance, including discussion of Emergency Public Information Plan elements
  • Overview of the Joint Information System and Joint Information Centers
  • Crisis communications messaging case studies, including wildfires, oil spills, debris flows and more
  • Social media monitoring case study
  • Initial steps in handling a crisis of confidence
  • Targeted evacuation procedures
  • Crisis communications challenges, including political, jurisdictional, and staffing
  • Essential communications efforts after the initial crisis, including community vigils/memorials, connecting lost animals with their owners, coordination with local schools, supporting the local assistance center, working with non-profits/faith organizations and others

Speakers: Scott Summerfield and Sheri Benninghoven, APR, of SAE Communications will lead this session, providing you with real-life case studies, tips for navigating your crisis, and an opportunity to share experiences with your peers and learn from those who have experienced crises of all types.

Price:
$40-Members, includes lunch
$60-Non-members, includes lunch
*Lunch will be served

Aug. 2 – Beverly Hills, CA

Location: City of Beverly Hills, 450 N. Crescent Drive, Beverly Hills
(Municipal Gallery – South Wing of City Hall)
Date: Aug. 2
Time: 9:30 a.m. to 1 p.m.
9:30 to 10 a.m. – Registration and Networking
10 a.m. to 1 p.m. – Workshop

Register

View Flyer - Southern CA

Aug. 9 – Dublin, CA

Location: City of Dublin, 100 Civic Plaza Dublin, CA 94568
Date: Aug. 9
Time: 9:30 a.m. to 1 p.m.
9:30 to 10 a.m. – Registration and Networking
10 a.m. to 1 p.m. – Workshop

Register

View Flyer - Northern CA