Strong communication starts from within.

When public agencies focus on building trust, attention is often directed toward residents, stakeholders and the media. Yet some of the most important communication efforts happen inside the organization itself. Employees shape workplace culture, serve as ambassadors of the agency’s brand and play a critical role in how effectively information reaches the community.

Join Pam Allen, Marketing & Communications Manager for the City of Roseville, for a practical discussion on how internal communication can strengthen culture, foster innovation and build trust across an organization. Drawing from real-world public sector experience, Pam will explore strategies for creating an informed and engaged workforce while helping employees feel empowered to contribute ideas, take thoughtful risks and support organizational goals.

Whether you are responsible for employee communications, organizational culture or broader public engagement efforts, this session will provide practical tools and ideas for building stronger connections with your most important audience—your employees.

What You’ll Learn:

• Use internal communication to intentionally shape organizational culture
• Foster trust, transparency and two-way communication with employees
• Encourage innovation through smart risk-taking and the “Above the Waterline” approach
• Tailor communication strategies for office staff, field crews, remote workers and seasonal employees
• Identify the right messenger for different types of messages
• Build meaningful feedback loops that demonstrate leadership is listening
• Strengthen employee engagement, retention and recruitment through effective communication practices

SPEAKER

Date: July 14, 2026
Time: 1 pm to 2 pm

Cost: $30 members/$45 non-members/Free for Professional+

This session is good for: APR Continuing Education Unit

Register

SPEAKER BIO

Pam Allen

Pam Allen is a marketing and communications professional with nearly 20 years of experience in the public and private sectors. She has worked at the City of Roseville managing communications and marketing for Parks, Recreation & Libraries for more than a decade.

Pam’s focus in Roseville includes media relations, marketing plan development/implementation, community relations, strategic planning, public engagement, internal and external communications, and brand management.

Pam leads a team that remains focused on their mission of enhancing lives and the community through exceptional experiences. She and her team have won several local regional, state, and national awards for their marketing campaigns and communication efforts. Pam has been a sought after speaker at California Park & Recreation (CPRS) conferences and events.

Pam is also trained in crisis communication and has served at a number of incidents, including a structure fire that garnered national headlines, localized flooding, technology outages and a shooting involving multiple officers and agencies.