A generic AI tool does not know your agency’s services, priorities or community. Giving it reliable context can make its assistance more useful, whether you’re preparing a briefing, planning a campaign or working through a communications challenge.

In this session, Elizabeth Edwards will show how to organize the information and instructions that help AI work within your agency’s context. You’ll consider applications for community engagement, council or board communications, campaign messaging and crisis preparation.

What You’ll Learn:

• Identify agency information that could improve AI assisted work
• Organize guidance on voice, audiences and strategic priorities
• Develop reusable instructions for recurring communications tasks
• Check AI outputs against approved sources and agency context

Date: January 20, 2027
Time: 10:45 AM to 12:00 PM

Cost: $59 members/$79 non-members

Register for Webinar 3

The AI Webinar Series consists of four educational webinars designed to expand your knowledge and understanding of artificial intelligence. Participants may register for individual webinars or purchase the complete series at a discounted rate. Upon completion of all four webinars, participants will receive a certificate of completion.

Purchase entire AI Mastermind Series

Cost for Webinar Series (1-4): $199 members/$249 non-members/ $159 Professional+

SPEAKER:

BIO

Elizabeth Edwards is an internationally celebrated communication strategist and speaker whose work redefines the science and ethics of successful communication. The founder of Volume PR, Engagement Science Lab, and the Affect Institute, Edwards makes the complex world of human behavior, communication psychology, and Artificial Intelligence inspirational and immediately applicable through her sold-out keynotes and corporate training series.

Working at the intersection of behavioral neuroscience, AI strategy, and communications ethics, Edwards helps professionals understand not just how to use AI — but why it works, where it fails, and how the science of human affect determines everything from search visibility to public trust to the decisions that shape organizational reputation.

Named a Visionary Top Woman in Communication, PR Professional of the Year, and an International Women Economic Forum Executive of Excellence, Edwards has been advising AI companies since the 1990s and now serves as a lead AI Speaker for PRSA and President of the PR Consultants Group — bringing the science of human communication into the age of AI for practitioners ready to lead.