Webinar 2 – Bias, Ethics and Responsible AI in the Public Sector
2 of 4 of the AI Series
When a government agency uses AI, the stakes extend beyond whether the output sounds polished. A response can omit relevant perspectives, make unsupported claims or introduce bias into information the public relies on.
This session examines responsible AI use through the lens of transparency, equity and public trust. Elizabeth Edwards will introduce the Biased Prompt Protocol and discuss how communicators can put practical checks around AI use, especially when working with sensitive topics or community specific information.
What You’ll Learn:
- Recognize common forms of bias in AI prompts and outputs
- Apply the Biased Prompt Protocol to communications tasks
- Establish review steps for accuracy, fairness and transparency
- Identify questions to address when developing an agency AI framework
Date: December 10, 2026
Time: 10:45 AM to 12:00 PM
Cost: $59 members/$79 non-members
The AI Webinar Series consists of four educational webinars designed to expand your knowledge and understanding of artificial intelligence. Participants may register for individual webinars or purchase the complete series at a discounted rate. Upon completion of all four webinars, participants will receive a certificate of completion.
Purchase entire AI Mastermind Series
Cost for Webinar Series (1-4): $199 members/$249 non-members/ $159 Professional+
This session is good for: APR Continuing Education Unit and J. Lindsey Wolf Certificate in Communications – Digital MediaSPEAKER:
BIO
Elizabeth Edwards is an internationally celebrated communication strategist and speaker whose work redefines the science and ethics of successful communication. The founder of Volume PR, Engagement Science Lab, and the Affect Institute, Edwards makes the complex world of human behavior, communication psychology, and Artificial Intelligence inspirational and immediately applicable through her sold-out keynotes and corporate training series.
Working at the intersection of behavioral neuroscience, AI strategy, and communications ethics, Edwards helps professionals understand not just how to use AI — but why it works, where it fails, and how the science of human affect determines everything from search visibility to public trust to the decisions that shape organizational reputation.
Named a Visionary Top Woman in Communication, PR Professional of the Year, and an International Women Economic Forum Executive of Excellence, Edwards has been advising AI companies since the 1990s and now serves as a lead AI Speaker for PRSA and President of the PR Consultants Group — bringing the science of human communication into the age of AI for practitioners ready to lead.


