Webinar 1 – AI Tools and Workflows for Government Communicators
1 of 4 of the AI Mastermind Series
Public information officers are being asked to produce more content across more channels, often with limited staff time. AI can help with the first steps of that work, but knowing where it fits into a government communications workflow takes judgment.
In this session, Elizabeth Edwards will walk through practical uses of AI for public notices, media responses, social media posts, community newsletters and internal briefings. You’ll explore ways to get useful drafts and ideas while keeping accuracy, accessibility and human review at the center of the process.
What You’ll Learn:
- Identify daily communications tasks where AI can save time
- Write more useful prompts for common public sector assignments
- Review AI generated content for accuracy, tone and public context
- Build a workflow that fits a small communications team
Date: November 18, 2026
Time: 10:45 AM to 12:00 PM
Cost for Webinar 1: $59 members/$79 non-members
The AI Webinar Series consists of four educational webinars designed to expand your knowledge and understanding of artificial intelligence. Participants may register for individual webinars or purchase the complete series at a discounted rate. Upon completion of all four webinars, participants will receive a certificate of completion.
Purchase entire AI Mastermind Series
Cost for Webinar Series (1-4): $199 members/$249 non-members/ $159 Professional+
This session is good for: APR Continuing Education Unit and J. Lindsey Wolf Certificate in Communications – Digital MediaSPEAKER:
BIO
Elizabeth Edwards is an internationally celebrated communication strategist and speaker whose work redefines the science and ethics of successful communication. The founder of Volume PR, Engagement Science Lab, and the Affect Institute, Edwards makes the complex world of human behavior, communication psychology, and Artificial Intelligence inspirational and immediately applicable through her sold-out keynotes and corporate training series.
Working at the intersection of behavioral neuroscience, AI strategy, and communications ethics, Edwards helps professionals understand not just how to use AI — but why it works, where it fails, and how the science of human affect determines everything from search visibility to public trust to the decisions that shape organizational reputation.
Named a Visionary Top Woman in Communication, PR Professional of the Year, and an International Women Economic Forum Executive of Excellence, Edwards has been advising AI companies since the 1990s and now serves as a lead AI Speaker for PRSA and President of the PR Consultants Group — bringing the science of human communication into the age of AI for practitioners ready to lead.


