Storytelling: Telling Your Agency’s Story Across Multiple Platforms with Maximum Impact
Power Lunch Webinar


The power of storytelling is more important than ever. A compelling story can change hearts and minds, and it can motivate your audience to take instant action.

But how do you tell your agency’s story in a way that cuts through the clutter of the information avalanche bombarding your stakeholders every single day?

Communications pros Robin Rockey, APR, and Lenka Wright take you on a storytelling journey packed with real-world examples and practical tips that you can put into practice today.

In this interactive webinar, you’ll learn how to:

  • Engage multiple audiences with practical, professional writing strategies
  • Optimize your content across print, web, social and video
  • Leverage power words and PR theory to spark action
  • Perfectly package your story to score immediate, positive media coverage
  • See real-world case studies from California cities and special districts
  • Put it all into practice with a special content creation contest!

Date: Thursday, October 22
Time: noon to 1 p.m.

Cost: CAPIO members $20
Nonmembers $35



This session qualifies for:
CAPIO Certificate in Communications Credit – Writing
APR Maintenance Credit



Twitter: @RobinRockey, @CaliLenka


Robin Rockey, APR, is the CEO of RockSpark Communications + Marketing, a full-service agency specializing in modern government communications.

Robin lives at the nexus of government PR, marketing, journalism and business. She recently led the communications and marketing team at the City of San Marcos and served in communications and HR roles at South Coast Water District, AAA and a Fortune 50 tech company, to name a few.

A passionate storyteller, Robin is the author of 100 Things to Do in Orange County Before You Die, a new travel guidebook from Reedy Press. She has written for multiple magazines, including Sunset and AAA Westways.

Robin represents CAPIO on the Universal Accreditation Board, which oversees the Accreditation in Public Relations (APR) credential. Catch up with her at

Lenka Wright

With more than a decade of experience in public communications, Lenka Wright tells stories with a passion as she’s led citywide communications for cities in California, Washington and Texas. Prior to her career in public service, Lenka was an award-winning news anchor/reporter at T.V. stations in Florida, New York, South Dakota, Texas and Wyoming where she told stories under deadline pressure.

Lenka taught undergraduate and graduate classes, including crisis communications courses, as an adjunct professor for National University’s Strategic Communications program. She is also a certified public manager through Texas State University-San Marcos.

Thanks to her military spouse, Lenka has lived in many parts of the country. No matter where she has resided and how different these places may be, Lenka can attest that good storytelling remains a must-have ingredient for effective communications.