Sharing Your Agency’s Story About Important Water Infrastructure Projects and Programs
Power Lunch Webinar
Public-sector communicators must regularly engage with customers and other key audiences to share the value of key infrastructure projects and programs. From major pipeline repairs to desal and PFAS groundwater restoration to meter replacements, there is always an important story to showcase.
Join CAPIO and ACWA for this webinar that will highlight key outreach strategies tailored to agencies of all sizes to ensure you maintain trust and confidence in your agency and these important projects.
Key take-aways from this webinar include:
- Overview of the value of engagement with your community and other key audiences
- Best practices and lessons learned for development and implementing community outreach programs for infrastructure projects
- Strategies for simplifying complex topics and projects to amplify understanding and buy-in
- Strategic communications and community engagement strategies to reach diverse and difficult to reach audiences
- Case studies from the City of Oceanside’s multi-year Pure Water Oceanside project and Diablo Water’s recent infrastructure projects
Date: December 9
Time: noon to 1:30 p.m.
Cost: CAPIO/ACWA Members – $25/Non-member – $40
City of Oceanside
Social Media Handles
- Twitter & Twitter @CityofOceanside
- Insta & Facebook @oceanside_water
Sarah Davis has worked with the City of Oceanside for the past eight years where she has served as a project manager on several large capital improvement projects including Pure Water Oceanside. Through the implementation of a combination of innovative communication methods Sarah has worked with the Oceanside community to bring innovate programs that inspire residents to think more about their environment.
Gabriela Dow is a communications specialist with more than 25 years of experience in public outreach, facilitation and public affairs. Her current focus at NV5 includes managing programs for public agencies, developing communications strategy that include facilitation on sensitive topics. She is experience in inclusive public outreach and engagement, development of key messages and incorporation of digital/social media technology with traditional methods to engage difficult to reach stakeholders and disadvantaged communities. Gabriela’s career began in print journalism and television news, including work at two CNN bureaus and KCBS News. Her political experience includes press advance for a presidential campaign and work at the White House Office of Public Liaison (known today as the Office of Public Engagement). Gabriela also worked as an intergovernmental affairs officer for Governor Pedro Rossello before joining a San Diego public affairs firm where she managed public outreach programs for major environmental and public works projects.
Rebecca McColloch Cole is a director of community relations and public affairs at NV5. She has 25 years of communications experience and manages public affairs and community relations programs for infrastructure improvement programs. She develops and implements award-winning public affairs programs for local governmental agencies that span Southern California including the Pure Water Oceanside project that will be discussed today. She serves on the Rancho Bernardo Community Planning Board where she volunteers to offer input on regional and neighborhood issues.
Daniel Muelrath is the General Manager of Diablo Water District that serves as the retail water provider and Groundwater Sustainability Agency for the City of Oakley, Knightsen, Bethel Island, and other unincorporated areas of East Contra Costa County. Dan has a lifelong passion for all things water, ranging from his academic studies at Cal Poly, San Luis Obispo, to his recreational time spent around the pristine waters of the Sierra Nevada’s, to his lifelong commitment to public service through California water district’s. Innovation and strategic planning are keystones to his success that are exemplified by his guidance and leadership at Diablo Water District, where the District is currently redefining the future of water districts by investing significant resources in climate resilient and sustainable practices.