Interested in dabbling in AI but not sure where to start? Whether you’re looking to enhance social media engagement, analyze public sentiment more effectively, or create more impactful news releases, this event will show you how AI can be a game-changer for you and your agency. 

During this webinar, you will discover:

• How AI can revolutionize your communication strategies and operations, from automating routine tasks to crafting more personalized and effective public messages. 
• The generative artificial intelligence (“GenAI”) features within tools you probably already have at your fingertips and how to leverage them for your communications needs.
• The latest AI tools that are reshaping the public relations and marketing landscape, offering new ways to engage with audiences and streamline workflows.
• Methods for how to get the most out of GenAI tools, such as ChatGPT, by building effective “prompts.”

Presenters

Date: February 28, 2024
Time: 1 to 2 p.m.

Cost: $30 CAPIO members/$45 non-members/Free CAPIO Professional+

Register

SPEAKER BIOS

Jon Barilone

Jon Barilone is a Principal with Tripepi Smith. His professional background includes search engine optimization and advertising, website content management, content writing and editing, product marketing management, and significant experience with social media marketing and community management. He has worked with over 40 cities in California to enhance their Communications efforts. Jon holds certifications from Facebook, Twitter, YouTube, Google and several other digital platforms related to websites, advertising and/or social media. He is also Tripepi Smith’s thought leader on social media optimization as well as how to leverage ‘generative artificial intelligence’ tools to accomplish clients’ goals.

Karen Villasenor

Karen Villaseñor is a Senior Business Analyst with Tripepi Smith. She received her Bachelor of Science in Communication, with an emphasis in Public Relations, from California State Polytechnic University, Pomona. Karen brings unique local government experience and insight to the Tripepi Smith team. Having delivered both in-depth research and hands-on work for various public agencies and organizations over the past few years, she assists clients in leveraging their social media and online platforms to connect with their communities. Additionally, backed by first-hand experience in working with city managers and city staff, she is passionate about shaping positive and transparent relationships between local government agencies and the residents they serve.