Multi-cultural Communications How to Communicate with Diverse Audiences
Communicating with diverse audiences effectively is an important part of any communications strategy. In California, public-sector communicators face the unique challenge of sharing information on often complex topics and issues with numerous stakeholder groups.
Join Liselle DeGrave, APR, president of DeGrave Communications, Inc., to learn how you can successfully develop communications strategies to engage multiple audiences on any budget. During this webinar, Liselle will share a case study of the recent tri-county (Orange, Riverside and San Bernardino counties) Trust the Tap campaign.
Key takeaways from this hands-on course include:
- How to research community demographics and other important information
- How to gain insight into beliefs and perceptions of target audiences
- How to engage effectively pitch stories to non-English media
- How to successfully work with partnering agencies on a large project
- How to create an outreach strategy and tactical roadmap
- Lessons learned, tips and tools
Date: Sept. 12, 2019
SOCIAL MEDIA HANDLES
A veteran public-sector communications professional and business owner, Liselle has more than 15 years of experience developing effective, award-winning strategic communications programs and projects for numerous water agencies and cities throughout California. Her specialties include strategic planning, media relations, multi-cultural and community relations and engagement, special events, content creation and digital communications.
Liselle has also served on the board for the California Water Awareness Campaign, was the publicity chair for the City of Murrieta Fire Auxiliary and is currently assembly delegate for the Public Relations Society of America Inland Empire Chapter board of directors. She is bilingual in English and Spanish and has used this skill set to conduct outreach diverse outreach campaigns for several water agencies as well as national campaigns for the Centers for Disease Control and the U.S. Food and Drug Administration.
Liselle graduated from San Diego State University with Bachelors in Communications Studies: emphasis in public relations, minor in Spanish. She also has her Accreditation in Public Relations (APR).