Demystifying Communications Strategies for Diverse Communities
Incorporating diversity, equity and inclusion into your agency’s communications can often feel overwhelming and challenging. Join CAPIO and ACWA for this webinar that will break down the steps toward developing and executing more inclusive communications strategies for diverse communities.
Key take-aways from this webinar include:
- Adapting to the ever-changing landscape of diversity, equity and inclusion, and what it means for communicators
- The importance of diversity and engagement to you and your agency
- How developing cultural competency improves communication effectiveness
- Case studies highlighting strategies that welcome diverse communities and showcase lessons learned
- A roadmap for those very first steps, if you’re not sure where to start
Date: Dec. 12
Time: 10:30 a.m. to 11:30 a.m.
Cost: $30 members/$45 non-members
Kathie Martin is the Communications Manager for the Santa Clarita Valley Water Agency, a position she has held since December 2017. She oversees media relations, communications, and outreach for both internal and external stakeholders. Prior to moving to Santa Clarita, she led an award-winning communications and events department with the Town of Apple Valley for 17 years. Before that, she worked in the recreation field including several years as an event coordinator. She has a bachelor’s degree in Recreation Administration from Cal Poly Pomona.
Kathie is a member and past board member of the California Association of Public Information Officials (CAPIO) and was the recipient of their Paul B. Clark Award in 2015, recognizing her lifetime career achievements. She is also active in CAPIO-Masters, a Toastmaster’s Club for members of CAPIO. She earned her Distinguished Toastmaster Award in December 2017. She enjoys watercolor painting, geocaching and day-tripping, sometimes all at once!
Jim Chien is the Outreach and Language Equity Coordinator for the San Francisco Public Utilities Commission (SFPUC), which provides water to 2.7 million people in the great San Francisco Bay Area and power and sewer service to San Francisco’s business and residents. He oversees and manages SFPUC’s compliance with the San Francisco’s Language Access Ordinance, SFPUC’s in-language outreach campaigns, and translation and interpretation for SFPUC’s customers with limited English proficiency. Recent campaigns include a large-scale emergency bill relieve program, which drove more than 65,000 visits to the program’s webpage that included translated materials in 8 languages, and featured large ad buys in Chinese, Spanish, and Filipino languages.
Jim Chien has over 20-year of experience working with diverse populations in San Francisco. Jim is certified bilingual in Chinese and was a former Chinese Newspaper reporter and radio anchor. Jim loves to travel and meet new people. He has visited over 60 countries and is aiming to reach 100 countries in the next 5 years.