Communicating During a Crisis: Using Social Media to Share Your Story Quickly, Authentically and Transparently
Free Power Lunch Webinar
During a crisis, one of the key ways our community and customers receive information is through social media. Developing engaging, relevant content for social media allows public-sector communicators to effectively reach core audiences in a crisis and share critical information quickly, authentically and transparently.
- Case study using social media during the COVID-19 crisis
- Creating branded templates for video and posts
- Social media monitoring tips
- Content management
- Social media posting and monitoring tips and tools
- How to verify your government social media pages
- Responding to questions and comments on your social media accounts
Date: Thursday, April 9
Time: Noon to 1 p.m.
Free to CAPIO members and non-members
A free recording of the webinar will be available on our website after the webinar.
About our Speakers
Christine Damko serves as the Economic Development Manager for the City of Temecula. She is responsible for the city’s economic development strategy, which includes business retention and expansion programs, business attraction, business ombudsman services, foreign affairs and public relations activities. Christine also serves on the Board of Directors for the California Association for Local Economic Development, a state-wide organization dedicated to advancing economic development strategies to local communities.
Before moving to the Office of Economic Development in 2008, Christine worked as a Land Use and Environmental Planner for the City of Temecula and also the County of San Diego. Christine earned her Bachelor’s degree in Public Administration with an Emphasis in Urban Planning from San Diego State University and a Master’s degree in Public Administration from Cal State University Dominguez Hills.
Brianna Borunda serves as a Social Media Specialist for the City of Temecula, where she manages the City’s primary social media accounts and oversees the management of its secondary accounts which includes brand development, content creation, and digital marketing.
Prior to managing the City of Temecula’s social media accounts, Brianna worked as an Office Specialist II for the city’s Information Technology and Support Services Department. She has a bachelor’s degree in Business Administration with a concentration in Marketing from California State University, Monterey Bay and a master’s degree in Organizational Leadership from California Baptist University.