What’s your advice to someone considering pursuing their APR?
Approach earning your APR the way you would any learning opportunity. The designation and the lapel pin are nice, but earning your APR is an opportunity to learn more, get better at what you do, and help others be better communications professionals.
I have advised many colleagues and team members to pursue their APR because I know it will expand their career opportunities. The APR provides a rich learning experience and a theoretical framework that is invaluable to any public relations professional. The emphasis on strategic thinking is particularly needed in our profession – and those who complete the program come out sharper and more aware of their value to an organization. That’s why more employers are beginning to make the APR a job requirement or desired qualification.
It can feel overwhelming when you start the process for your APR! Lean on your mentors and colleagues at CAPIO as you begin the process. There are so many at CAPIO who’ve been through the experience- they will help you navigate the process to success