Tis’ the season for podcasts
by Christina Byrne, CAPIO’s Social Media Chair

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Podcasts are all the rage and it’s easy to understand why. The format is uniquely suited to busy lives and there is a podcast on every topic that peaks your interest. It’s infotainment at its best and has a way of finding like-minded communities. Government communicators are one such like-minded community that can learn a thing or two from podcasts. Make Dr. Stephen Covey proud and “Sharpen Your Saw” by giving these two podcasts a listen:

GOVCOMMS – The Future of Government Communication with David Pembroke

Episode #43 – Building a Digital Footprint

  • Learn how to befriend subject matter experts to your advantage and make them your biggest fan
  • Dig for simplicity and leverage it to convey why the public should care about your message
  • Learn how to have a set at the table before the heavy lifting on a program begins 
  • Become the leader everyone seeks and stop being treated as simply “the coloring in department”
  • Use metrics to prove your value

Government Gone Digital – The City of Gilbert, AZ started this podcast in 2016. It covers everything from how the city uses NextDoor to reach its residents, crisis communications, how to make a podcast, how elected officials use social media for good, building a brand, driving government with data and so much more.

Episode #70 – It’s an Instagram World

  • How to build a following
  • Why you should use Instagram
  • Embracing the shift from Facebook to Instagram
  • Post Inspiration

Happy Listening!