Tis’ the season for podcasts
by Christina Byrne, Department Manager-Public Outreach, OCTA
Podcasts are all the rage and it’s easy to understand why. The format is uniquely suited to busy lives and there is a podcast on every topic that peaks your interest. It’s infotainment at its best and has a way of finding like-minded communities. Government communicators are one such like-minded community that can learn a thing or two from podcasts. Make Dr. Stephen Covey proud and “Sharpen Your Saw” by giving these two podcasts a listen:
GOVCOMMS – The Future of Government Communication with David Pembroke
Episode #43 – Building a Digital Footprint
- Learn how to befriend subject matter experts to your advantage and make them your biggest fan
- Dig for simplicity and leverage it to convey why the public should care about your message
- Learn how to have a seat at the table before the heavy lifting on a program begins
- Become the leader everyone seeks and stop being treated as simply “the coloring in department”
- Use metrics to prove your value
Government Gone Digital – The City of Gilbert, AZ started this podcast in 2016. It covers everything from how the city uses NextDoor to reach its residents, crisis communications, how to make a podcast, how elected officials use social media for good, building a brand, driving government with data and so much more.
Episode #70 – It’s an Instagram
World
- How to build a following
- Why you should use Instagram
- Embracing the shift from Facebook to Instagram
- Post Inspiration
Happy Listening!