Get involved – strengthen your professional brand


It’s the message we communicate to everyone around us, but somehow always find a way to dismiss when it comes to ourselves: spend energy to improve your professional brand. And we get it, you’re so busy you don’t have time to look up from your computer or even eat lunch on most days; however, if there’s one thing you should make time for it’s getting involved in professional organizations.

Take advantage of remote working. Do some research and find an association you’ve always been interested in or are passionate about. Hit two birds with one stone and get connected to organizations that will help you and your supervisor see beyond the network of extensions on your organizational chart. Many agencies have switched to virtual meetings and digital networking, which means joining and participating now cuts out travel time, and additional expenses.

Being part of an association related to your industry can help to raise your professional profile among your peers, within your organization and across your industry. And don’t forget – your board affiliation can also enhance the brand and reputation of the organization for which you work.

With the rapid news coming out each day, if your time doesn’t permit being part of a board or association, you owe it to yourself to sign up for newsletters and twitter feeds that will ensure you have the latest and breaking news in your industry.  

Looking for an opportunity to exponentially improve your personal brand? This April 2022, several CAPIO board positions will be up for election. To learn more, click here.

Return to communicator