Public-sector communicators operate at the intersection of transparency, trust, and accountability, often under intense public, political, and organizational pressure. Now, ethical decision-making is more complex than ever, shaped by rapid news cycles, social media amplification, misinformation, AI tools, and heightened expectations for openness and transparency.

This ethics-focused webinar is grounded in the professional ethics standards associated with the Accredited in Public Relations (APR) credential, the nationally recognized certification that demonstrates a communicator’s commitment to ethical practice, strategic thinking, and public trust. A case study will be examined through the lens of the PRSA Code of Ethics. While accreditation is not required to attend, the ethical principles explored in this session apply to all public-sector communicators, regardless of role or experience level.

The session examines how core ethical principles, such as honesty, accuracy, transparency, and accountability, apply to modern public-sector communications. Participants will gain practical guidance on maintaining ethical integrity in day-to-day communications, serving as a trusted advisor to leadership, and protecting public trust, especially when the right decision is not the easiest one.

What You’ll Learn:

Participants will strengthen their ability to apply ethical standards in public-sector communications by learning how to:

• Apply ethical principles associated with the APR framework, including honesty, accuracy, transparency, and accountability
• Navigate ethical challenges created by political pressure, public scrutiny, and evolving technologies
• Balance organizational objectives with the obligation to serve the public interest
• Maintain ethical boundaries in advocacy, persuasion, and messaging
• Uphold credibility and professional integrity in high-stakes communications environments
• Advise leadership ethically when communications decisions carry risk to public trust

SPEAKER

Date: February 17, 2026
Time: 11:00 AM to 12:00 PM

Cost: $30 CAPIO members/ Free for Professional+/ $45 non-members

Register

SPEAKER BIO

Dr. Mary Ann Pearson, APR

With more than 30 years of experience, Dr. Mary Ann Pearson is a seasoned leader in communication, education, and leadership development. She holds an Ed.D. in Educational Leadership and has spent the past 20 years inspiring students in communication and leadership programs at California Baptist University. Her research explores key topics such as mentoring cultures, shared leadership, psychological safety, and resilience training; utilizing qualitative methods to uncover insights that support growth in diverse environments. As a Kienel Leadership Institute fellow, Dr. Pearson is dedicated to advancing servant and transformational leadership, equipping individuals to navigate adversity through the power of emotional intelligence and resilience.