EPIC Award Category Descriptions: Digital Communications, Platforms, and Production

Post

Audio/Podcasts

Compelling content told in a way that holds the audience’s attention while effectively delivering the organization’s message (informing, connecting, persuading the audience to the benefit of the organization)

Live Streaming/Live Stories

Informational pieces that utilize live-streaming to inform, connect, engage or persuade the audience of the benefit of the organization.

Social Media

Entries that reflect the effectiveness of various types of social/new media individually or collectively, including but not limited to Mobile outreach (apps, SMS, text campaigns), eGovernment (email campaigns), Facebook, blogging (if interactive), Twitter, Flickr, Instagram, Pinterest, LinkedIn, Snapchat, and more. Does not include websites or web pages.

  • Social Media Best Use Overall
  • Social Media Campaign

Video Production – Public Service Announcement/Promotional/Marketing VideoVideo

PSA or Promotional/Marketing Video – In-House

Video spots which convey informational or persuasive message which benefits the agency or community (ies) it serves. Public Service Announcements and other videos produced 100% by in-house staff are welcome in this category regardless of video length.

PSA or Promotional/Marketing Video – Consultant-Supported

Video spots which convey informational or persuasive message which benefits the agency or community (ies) it serves. Public Service Announcements and other videos supported by a consultant or outside team are welcome in this category regardless of video length.

Video Production – Series – In House

These videos focus on educating, informing or persuading the audience for the benefit of the organization and constituent engagement.  Videos produced 100% by in-house staff are welcome in this category.

Video Production – Series – Consultant Supported

These videos focus on educating, informing or persuading the audience for the benefit of the organization and constituent engagement. Videos produced in part or fully by a consultant team or outside company are welcome in this category.

TikTok or Reel

A short video used on social media for audience outreach or engagement.  Metrics from cross-platform use of TikToks or Reels can be included in your entry.  

Website

A collection of related web pages designed for a particular organization, event or purpose. Agency or issue-specific site. Visually attractive, informative, ease of navigation, current and relevant information. Include in entry an analysis of website statistics to show success of website.  Website redesigns, updates or specific purpose websites are welcome in this category.

Mobile App

Development of a mobile device platform designed for a particular organization, event or purpose.