Audio/Podcasts

Compelling content told in a way that holds the audience’s attention while effectively delivering the organization’s message (informing, connecting, persuading the audience to the benefit of the organization)

Live Streaming/Live Stories

Informational pieces that utilize live-streaming to inform, connect, engage or persuade the audience of the benefit of the organization.

Social Media

Entries that reflect the effectiveness of various types of social/new media individually or collectively, including but not limited to Mobile outreach (apps, SMS, text campaigns), eGovernment (email campaigns), Facebook, blogging (if interactive), Twitter, Flickr, Instagram, Pinterest, LinkedIn, Snapchat, and more. Does not include websites or web pages.

• Social Media Best Use Overall
• Social Media Campaign

Video Production – Event Coverage

Informational piece that explains the event purpose in a compelling and creative way while demonstrating the benefit of the organization

Video Production – Public Service Announcement/Promotional/Marketing VideoVideo

Production – Short-Form (2 minutes or less)

Video spots which convey informational or persuasive message which benefits the agency or community (ies) it serves. Public Service Announcements and other videos less than two minutes are applicable to this category.

Video Production – Long-Form (anything over 2 minutes)

Informational pieces in excess of two minutes. These videos focus on educating, informing or persuading the audience for the benefit of the organization and constituent engagement. Includes video series.

Video Production – Series

These videos focus on educating, informing or persuading the audience for the benefit of the organization and constituent engagement.

Website/App

A collection of related web pages or mobile device platform designed for a particular organization, event or purpose. Agency or issue-specific site. Visually attractive, informative, ease of navigation, current and relevant information. Include in entry an analysis of website statistics to show success of website or app.