Audio/Podcasts

Compelling content told in a way that holds the audience’s attention while effectively delivering the organization’s message (informing, connecting, persuading the audience to the benefit of the organization)

Social Media

Social Media Best Use Overall

Entries that reflect the effectiveness of various types of social/new media individually, including but not limited to Mobile outreach (apps, SMS, text campaigns), eGovernment (email campaigns), Facebook, blogging (if interactive), Twitter, Flickr, Instagram, Pinterest, LinkedIn, Snapchat, and more. Does not include websites or web pages. Reels or Tik Toks can be included.

Social Media Campaign

Entries that reflect the effectiveness of various types of social/new media collectively, including but not limited to Mobile outreach (apps, SMS, text campaigns), eGovernment (email campaigns), Facebook, blogging (if interactive), Twitter, Flickr, Instagram, Pinterest, LinkedIn, Snapchat, and more. Does not include websites or web pages. Reels or Tik Toks can be included.

Social Media Impromptu

Entries that reflect the real-time engagement effectiveness of various types of social media in problem-solving, transparency, candor, and delivering a positive experience in real-time. The scoring for the category will prioritize overall impression and qualitative results over research.

Video Production

Video Production – Public Service Announcement: In-House

Video spots that convey an informational message that benefits the community (ies) it serves. Examples of some subjects that would fit in this category are pool safety videos, fentanyl awareness, bike helmet videos, emergency water restrictions, mosquito/vector awareness, and traffic safety. Public Service Announcement videos produced 100% by in-house staff are welcome in this category regardless of video length.

Video Production – Public Service Announcement: Consultant Supported

Video spots that convey an informational message that benefits the community (ies) it serves. Examples of some subjects that would fit in this category are pool safety videos, fentanyl awareness, bike helmet videos, emergency water restrictions, mosquito/vector awareness, and traffic safety. Public Service Announcement videos produced in collaboration with an outside vendor or consultant are welcome in this category regardless of video length.

Video Production – Marketing Video - In-House

Video spots that promote an agency, project or program Examples of some subjects that would fit into this category are Water Professional Awareness Week videos, event promotion videos, employee spotlight videos, anniversary videos, and recruitment videos. Marketing videos produced 100% by in-house staff are welcome in this category regardless of video length.

Video Production – Marketing Video – Consultant Supported

Video spots which promote an agency, project or program. Examples of some subjects that would fit into this category are Water Professional Awareness Week videos, event promotion videos, employee spotlight videos, anniversary videos, and recruitment videos. Marketing videos produced in collaboration with an outside vendor or consultant are welcome in this category regardless of video length.

Video Production – Public Service Announcement Series – In-House

Multiple episode (3 or more) video series which convey an informational message which benefits the community (ies) it serves. Examples of some subjects that would fit in this category are pool safety videos, fentanyl awareness, bike helmet videos, emergency water restrictions, mosquito/vector awareness, traffic safety. Public Service Announcement videos produced 100% by in-house staff are welcome in this category regardless of video length.

Video Production – Public Service Announcement Series – Consultant-Supported

Mulitple episode (3 or more) video series which convey an informational message which benefits the community (ies) it serves. Examples of some subjects that would fit int his category are pool safety videos, fentanyl awareness, bike helmet videos, emergency water restrictions, mosquito/vector awareness, and traffic safety. Public Service Announcement videos produced in collaboration with an outside vendor or consultant are welcome in this category regardless of video length.

Video Production – Promotional Series – In-House

Mulitple episode (3 or more) video series which promote an agency, project or program. Examples of some subjects that would fit into this category are Water Professional Awareness Week videos, event promotion videos, employee spotlight videos, anniversary videos, and recruitment videos. Marketing videos produced 100% by in-house staff are welcome in this category regardless of video length.

Video Production – Promotional Series – Consultant Supported

Multiple episode (3 or more) video series which promote an agency, project or program. Examples of some subjects that would fit into this category are Water Professional Awareness Week videos, event promotion videos, employee spotlight videos, anniversary videos, and recruitment videos. Marketing videos produced in collaboration with an outside vendor or consultant are welcome in this category regardless of video length.

Website

Website

A collection of related web pages designed for a particular organization, event or purpose. Agency or issue-specific site. Visually attractive, informative, ease of navigation, current and relevant information. Include in entry an analysis of website statistics to show success of website.  Website redesigns, updates or specific purpose websites are welcome in this category.