Launching your digital engagement site is a major milestone. But in today’s crowded online environment—where people are constantly bombarded with information—simply hitting publish isn’t enough. Driving meaningful participation requires a strategic and consistent approach.
Fortunately, some simple outreach tactics can help you get more eyes (and input!) on your site. From social media to in-person outreach, keep reading for six tips backed by Social Pinpoint’s engagement experts and the proven success of hundreds of their customers.

#1 Leverage Existing Channels
Your organization likely connects with residents through routine interactions already. Work with colleagues to map existing communication channels and determine where you can plug your site.

• Add links or QR codes to bills, newsletters, and notices 
• Send targeted emails or texts using contact lists
• Include mentions in service apps and registration systems
• Feature CTAs on frequently visited webpages

Tapping into existing channels broadens your reach and keeps promotion simple, cost-effective, and grounded in trusted communications. 

#2 Make Your Official Website a Gateway
Your city website is often the first stop for information, so make it easy for visitors to find and explore your engagement opportunities.

• Add clickable banners or homepage tiles 
• Embed CTAs on high-traffic pages 
• Post updates on relevant department pages to keep content timely
• Use pop-ups or slide-in prompts with urgent messaging (“Share your input by [Date]!”)
• Add links to site-wide navigation menus and footers so your platform is a click away 

These small adjustments drive steady traffic by meeting residents where they already are.

#3 Get Strategic on Social Media
Social media is one of the most popular ways people connect and get information today. Targeted, action-oriented posts can guide residents to your engagement site.

• Include a direct link to your site in every post
• Use clear, action-driven CTAs like “Tell us what you think” or “Take the quick poll,” and add urgency with a deadline
• Leverage built-in analytics to understand who’s engaging and what resonates, then refine your approach accordingly
• Run targeted ads (if resources allow) to reach specific groups

Consistency is key. Regular, authentic posts keep your community engaged and your site top of mind. 

#4 Use Targeted Email Campaigns
Email remains one of the most effective traffic drivers when used strategically.

• Include a link to your site in staff email signatures
• Segment your audience and tailor outreach based on location, interests, or past involvement
• Follow up with past participants and invite continued involvement
• Create campaigns aimed at underrepresented groups

 Find a cadence that works and stay consistent. Keep messages clear and compelling, and use bolded, hyperlinked CTAs to guide readers directly to your site.

#5 Promote Offline to Drive Online
Traditional outreach methods offer a great opportunity to advertise your engagement platform and connect with audiences beyond digital channels.

• Post flyers and postcards with QR codes in high-traffic areas like libraries and transit stops
• Partner with local businesses to distribute materials
• Use direct mail for senior populations or renters who may be harder to reach digitally
• Host pop-up events or intercept surveys to build personal connections and encourage site visits

 Strong offline outreach expands your reach and creates new paths to online participation.

#6 Empower Community Champions
Trusted community champions are powerful advocates whose word-of-mouth can drive meaningful traffic to your engagement site.

• Recruit staff, elected officials, and community members as ambassadors
• Ask participants to recommend others who should get involved 
• Provide champions with simple, shareable materials (business cards, flyers, or digital images with your platform’s URL or QR code)
• Encourage ambassadors to share genuine experiences to build trust and motivate others

 When advocates lead the way, others are more likely to follow.
 
Driving traffic to your engagement site takes more than a launch—it requires consistent, intentional outreach both online and offline.
Want to see how Social Pinpoint can support your efforts and make every visit count? Book a free demo today.

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