CAPIO’s PIO Institute gets a makeover
by Rachel McGuire, APR, CAPIO's Education & Development Chair
This month, CAPIO launched our new J. Lindsey Wolf Certificate in Communications program.
Formerly known as the J. Lindsey Wolf PIO Institute, it is one the hallmark offerings of our association and has been updated to meet the evolving needs of CAPIO members and keep pace with the everchanging communication’s landscape.
The program’s facelift included narrowing down the number of courses needed to obtain the certificate from 10 to 7, opening up the program to non-members for an additional fee and aligning core courses with key principles in communications: strategic planning, crisis communication; and ethics and communications leadership. Additionally, the list of elective courses has been refined and includes digital media, photography, video, writing, public speaking, media relations, and community relations and engagement.
Although the program has been revamped, CAPIO still recognizes the J. Lindsey Wolf PIO Institute Certificate. Members who have already earned their certificate are encouraged to explore CAPIO’s advanced certification: the Accreditation in Public Relations.
“Revamping the J. Lindsey Wolf Certificate in Communications program was one of our top goals for this year based on survey feedback from our members,” said CAPIO President Amy Williams, chief of staff at the City of Sacramento. “Our members rely on CAPIO’s workshops and trainings as a core advancing their communications skills.”
The new certificate program kicked off this month with a core course offering: Strategic Communications. “Developing a Sound Strategy: The Key to Effective Communications” half-day workshops were offered in both Northern and Southern California.
Recipients who complete the required program courses are honored annually at the CAPIO conference and receive a J. Lindsey Wolf Certificate in Communications signed by the CAPIO President and Education and Development Chair.
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