The Universal Accreditation Board is conducting an online survey to determine the core knowledge, skills and abilities that are necessary to succeed in public relations today. The “Practice Analysis” is conducted every five years, and the results will be used to update the Accreditation in Public Relations (APR) exam and Certificate in Principles of Public Relations exam as necessary.  No personal identifying information will be collected. However, you will have the option to enter a drawing for one of four $25 gift cards.

It should take about 15 minutes to complete the survey. Please click on the link below to access the survey.

• Survey for Practitioners (https://www.surveymonkey.com/r/2024PRPractitioner)
• Survey for Educators (https://www.surveymonkey.com/r/2024PREducator)

If you have any questions, feel free to contact the research chair: Marlene Neill, Ph.D., APR, Fellow PRSA, Baylor University; Marlene_Neill@baylor.edu or Kathy Mulvihill, Sr. Manager, Accreditation, kathy.mulvihill@prsa.org.