Writing for Maximum Engagement

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This webinar will provide everyone in your organization with the keys to unlock clear, accessible writing. Join the City of Carlsbad’s Communication & Engagement Director Kristina Ray and Staff Writer Tom Mallory for a master class in how to write effectively for government, from news releases, staff reports, web copy and more.

Key take-a-ways from this webinar include:

  • Barriers to clear writing
  • Writing for impact, writing for the reader
  • Rules of the road: Common style errors and how to avoid them
  • 5 easy tips to make everything you write more effective
  • You are the editor: Spot the style errors, make it better