Writing for Maximum Engagement
This webinar will provide everyone in your organization with the keys to unlock clear, accessible writing. Join the City of Carlsbad’s Communication & Engagement Director Kristina Ray and Staff Writer Tom Mallory for a master class in how to write effectively for government, from news releases, staff reports, web copy and more.
Key take-a-ways from this webinar include:
- Barriers to clear writing
- Writing for impact, writing for the reader
- Rules of the road: Common style errors and how to avoid them
- 5 easy tips to make everything you write more effective
- You are the editor: Spot the style errors, make it better