Digital Media – Advanced Best Practices for Social Media Community Management

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When a crisis hits your agency will you be prepared to respond transparently and effectively with your community, the media and internal audiences?

Make the most of each social channel – During this session, seasoned social media managers will share specific strategies for leveraging each of the “big 5” social platforms (Facebook, Twitter, Instagram, YouTube and LinkedIn).

Key Take-A-Ways:

Understand the formats, audiences, strengths, and limitations of each platform

Learn tips and tools for creating and using editorial calendars, response protocols and follower growth campaigns to proactively engage, manage and grow your following

Hear about successes and lessons learned from previous campaigns.