CAPIO 2024 Strategic Communications Workshop
Southern California


Developing a robust strategic communications plan is critical for enhancing your capabilities as a communication professional. A well-crafted plan sets your agency or department on a trajectory for success and serves as a comprehensive roadmap with clear goals, objectives, strategies and tactics. In this interactive, half-day workshop, you’ll gain the expertise to devise a measurable communications plan that will bring clear value to your organization.

2024 Workshop Highlights:

  • Crafting a Long-Term Strategy: Learn to create an agency- or department-wide three to five-year communications plan.
  • Tailored Communications Planning: Master the art of creating customized communications plans for various projects, programs, and crises.
  • Comprehensive Planning Process: Dive deep into the planning process, from initial research to final measurement, covering all critical steps in between.
  • Securing Stakeholder Engagement: Gain crucial buy-in from your agency, ensuring a collaborative approach to communication efforts.
  • Collaboration vs. Autonomy: Explore how to effectively collaborate with consultants on your communication plans or confidently tackle them in-house.
  • Practical Application: Apply your new skills immediately with a hands-on development segment. You’re invited to bring a project from your agency that requires a strategic approach. During this session, participants will craft an outline of a communications plan tailored to a specific program, project, or crisis. Our workshop leaders will offer on-the-spot feedback, high-level guidance, and actionable suggestions.

Southern California

Date: Thursday, March 7
Time: 9 a.m. to noon

Location: City of Carlsbad
Faraday Center
1635 Faraday Ave. Room 173 A&B
Carlsbad, CA 92008

Cost: $55 CAPIO members/$85 non-members

Registration includes breakfast.


This session qualifies for a CAPIO J. Lindsey Wolf Certificate in Communications Strategic Communications credit and an APR Continuing Education Unit.


Kristina Ray

Kristina Ray started her career working for two former White House press secretaries and brings over 20 years of experience in professional communication to the City of Carlsbad, including serving as a columnist for a local daily newspaper. In her current role she oversees all internal and external communication for this medium sized coastal city between San Diego and Orange counties.

Nikki Matosian

Nikki is a relationship builder who strategically and genuinely uses relationships to share messages and build community trust. With a background in public relations and public affairs, she dedicates her expertise to developing meaningful ways for the City of Carlsbad to communicate about city issues and services. 

Robin Rockey, APR
Robin Rockey, APR, is CAPIO’s Education and Development Chair and the CEO of  RockSpark Communications + Marketing, an award-winning government communications agency that helps cities, special districts and public agencies achieve their goals. Before launching RockSpark, Robin served as a city and water district PIO, as well as an editor for Westways magazine and a bestselling book author. Connect with Robin at or reach out via email at