KEYNOTE SESSIONS

TUESDAY, APRIL 9 - OPENING KEYNOTE

NAVIGATING STORYTELLING, HUMOR AND SPEECHWRITING AS A GOVERNMENT COMMUNICATOR

Eric Schnure
Principal, Eric Schnure Speechwriting and Consulting
Author, "The Political Speechwriter's Companion"

As a former speechwriter for Vice President Al Gore and a consultant to Fortune 100 companies, Eric lectures and conducts workshops around the world on storytelling, presentations and the art and science of persuasion.  Whether your job entails writing speeches for elected officials, drafting a community message or developing content for your digital platforms, Eric's message will resonate and bring you real world examples about how good communication impacts communities and stakeholders.

ABOUT ERIC

For 25 years, former White House speechwriter Eric Schnure has written speeches for politicians, Fortune 100 executives and other leaders, helping make their messages more memorable, their words more effective and their delivery more powerful. He is the co-author of The Political Speechwriter’s Companion: A Guide for Writers and Speakers, 2nd Edition (SAGE, August 2019). 

Eric began his career in 1993 as a speechwriter for Vice President Al Gore. Since then, he has worked in both public and private sectors, including his role leading Executive Communications at General Electric. He now runs his own firm and has helped clients from some of the most well-known companies in the world: Google, UPS, American Express, Marriott, HP and Airbus, as well as global institutions such as the European Commission. He lectures regularly and runs workshops in the United States and internationally specializing in speechwriting, storytelling, leadership communications and the art and science of persuasion. Eric also teaches as an adjunct at Johns Hopkins University and American University; students of his classes have graduated to write for politicians of both parties.

In 2004, Schnure co-founded the communications consulting firm The Humor Cabinet and is known in Washington for incorporating humor into speeches. He is a Friend of the Gridiron, the venerable club of journalists famous for its annual roast, and Roll Call even described him as one of Washington’s “go-to guys” for political humor.

Schnure graduated from Hobart College, and he holds a master’s degree in International History from the London School of Economics. He lives in Chevy Chase, MD with his wife, Nancy, and their two sons, Benjamin and Daniel.

A native of upstate New York, Schnure was skating almost as early as he was walking and is still an avid, albeit often-injured, hockey player. He still has all of his own teeth.

 

TUESDAY, APRIL 9 - LUNCHEON KEYNOTE

FOR THE LOVE OF CITIES  AND COMMUNITIES

 Peter Kageyama
 Author
 For the Love of Cities 

How do you create more engaged citizens without major resources?  What is the role of technology in the process and how does it build social capital?  Come hear Peter Kageyama, author of "For the Love of Cities" as he talks about how to fall in love with your city or community, the economic benefits to emotional engagement and how to engage your citizens as development resources.  He'll share insights from the "Most Lovable" cities and what you can learn from them and get you excited about the difference one person can make in community placemaking.

ABOUT PETER

Peter Kageyama is the author of For the Love of Cities: The Love Affair Between People and Their Places and the follow-up, Love Where You Live: Creating Emotionally Engaging Places.

Planetizen recognized For the Love of Cities as a Top 10 Book in 2012 in urban planning, design and development. He is the former President of Creative Tampa Bay, a grassroots community change organization and the co-founder of the Creative Cities Summit, an interdisciplinary conference that brings citizens and practitioners together around the big idea of ‘the city.’

Peter is a Senior Fellow with the Alliance for Innovation, a national network of city leaders that is dedicated to improving the practice of local government. Since speaking to them in 2013, Peter has become a special advisor to America In Bloom. He is an internationally sought-after community development consultant and grassroots engagement strategist who speaks all over the world about bottom-up community development and the amazing people who are making change happen.

Learn More


WEDNESDAY, APRIL 10 - LUNCHEON KEYNOTE

FACEBOOK FOR LOCAL GOVERNMENT PAGES AND LAW ENFORCEMENT: Tools, Tips and Best Practices

Eva Guidarini
U.S. Politics and Government Outreach Associate
Facebook

Eva will share insights on how your agency can use Facebook for government pages. Plus, you’ll have a chance to ask your most pressing questions about using Facebook to reach your community with your messages.   

ABOUT EVA

Eva Guidarini works on Facebook’s Politics and Government outreach team where she focuses on helping state and local elected officials build a best in class Facebook presence. She is veteran of political campaigns – and came to Facebook most recently from the policy team on Carly Fiorina’s presidential campaign.