Annual Conference Schedule
Monday, April 8, 2019
| 8:00AM-12:00PM |
Arrive Early / Explore Newport Beach |
| 11:00AM-5:00PM |
Conference Registration / Information |
| 1:00PM-2:50PM |
Pre-Conference Workshop 1 A
Writing in Plain Language
|
| 1:00PM-2:50PM |
Pre-Conference Workshop 1 B
APR and the Pillars of Public Relations
|
| 3:00PM-4:50PM |
Pre-Conference Workshop 2 A
Digital Advertising
|
| 3:00PM-4:50PM |
Pre-Conference Workshop 2 B
Homeland Security (Pre-requsite: participants must have had prior experience working in an active JIC or EOC. Class limited to 24 students.)
|
| 5:00PM-5:30 PM |
New Attendee Orientation |
| 5:00PM–6:15PM |
Welcome Reception |
| 6:15PM–9:00PM |
Open Evening - Explore Newport Beach / Dinner on Your Own |
Tuesday, April 9, 2019
| 7:00AM-5:00PM |
Conference Registration / Information Desk |
| 7:30AM-9:00AM |
Coffee / Sponsor Exhibits / Networking |
| 8:00AM – 8:30AM |
New Attendee Orientation |
| 7:30AM- 5:00PM |
Pre-scheduled Media Training by appointment
|
| 9:00AM – 10:15AM
|
Welcome and Opening Keynote Session
Navigating Storytelling, Humor and Speechwriting as a Government Communicator
Eric Schnure, consultant and author, "The Political Speechwriter's Companion"
Sponsor Spotlights: Diamond Sponsors
DOOR PRIZES will be given out throughout the conference during general sessions and other events – don’t forget to bring your business cards for networking and to enter our prize drawing!
|
| 10:15AM – 10:45AM |
Coffee Break / Sponsor Exhibits / Networking |
| 10:00AM - 1:00PM |
Professional Portraits
|
| 10:45AM -11:45AM |
Concurrent Breakout Sessions
Creating an Internship Army to Help Brand Your School District
The New Normal, Customer Service Through Social Media
How to Ensure Your Website is ADA Compliant Without Sacrificing Quality
Using Storytelling to Demonstrate the Spirit of Service
|
| 11:50AM – 2:00PM |
Networking Luncheon - Seating by Industry - Look for your table (City, County, State, Special District, School, etc.)!
Luncheon and Keynote Presentation
For the Love of Cities and Communities
Peter Kageyama, author, "For the Love of Cities"
Sponsor Spotlights:
|
| 2:00PM – 3:00PM |
Concurrent Breakout Sessions
Using Nextdoor to Communicate with Residents
Engage Roseville: Leaving No Person Unengaged
Wildfire Incident Communications: Plan Versus Reality
Smartphone Video Lab: Lights, Camera, Content! PART I
|
| 3:00PM – 3:15PM |
Refreshment Break / Sponsor Exhibits / Networking |
| 3:15PM – 4:15PM |
Concurrent Breakout Sessions
Smartphone Video Lab: Lights, Camera, Content! PART II
Turning Employees Into Part of Your Media Team
When all Heck Breaks Loose: Preparing Your Social Media Platforms for Large-Scale Emergency
The Art and Science of SEO
|
| 4:30PM – 5:30PM |
Concurrent Breakout Sessions
Hackers Have their Eye on Your Agency: Are You Prepared for a Cyberattack?
Top 10 Ways to Become Your Agency's Communications Strategist
Beyond the Press Conference: Communications Strategies that Define a Crisis Response
Instagram Stories for Government Agencies
|
| 5:30PM – 6:30PM |
Exhibitor Mixer & Reception
|
| 6:30PM – 8:30PM |
Restaurant Roundup at Lot 579 Food Hall |
Wednesday, April 10, 2019
| 7:00AM – 8:00AM |
Energize Your Morning! (Yoga or Guided Walk Options) |
| 8:00AM–9:00AM |
Coffee / Sponsor Exhibits / Networking |
| 8:30AM- 9:00AM |
Accreditation in Public Relations Information Session - Learn more about CAPIO's latest member offering, the APR! |
| 9:00AM- 12 PM |
Professional Portraits |
| 9:00- 10:00AM |
Concurrent Breakout Sessions
Disrupt the HR Humdrum: Why Talent Recruitment Should Be on Your Radar
Selling a Tough Message
Using Videos and Analytics to Revamp Up Your Social Media
Emergency Communications: Technical Solutions, Political Risks, Community Information and Lessons Learned
|
| 10:00-10:25AM |
Regional Meetings |
| 10:00- 10:45AM |
Coffee Break/ Sponsor Exhibits / Networking |
| 10:45- 11:45AM |
Concurrent Breakout Sessions
Creating Community Connections via Cross-Cultural Communications
Digital Reputation Management for Government Agencies
Breaking the Government Training Video Mold
The Good, the Bad & the Ugly: Lessons Learned Rebranding a County Department
|
| 11:45 AM – 1:30 PM |
Luncheon, Business Meeting, PIO Graduation and Keynote Presentation
Facebook for Local Government Pages and Law Enforcement: Tools, Tips and Best Practices
Eva Guidarini, U.S. Politics and Government Outreach Associate, Facebook
Sponsor Spotlight:
|
| 1:45 – 2:45PM |
Concurrent Breakout Sessions
Minding the Gap: How to Create a Lasting Message in the Instant Age
The Magical Unicorn of Your Communications Tool Box: Strategic Plans
Creating Video in Social Media as a Community Engagement Tool
Just Add Research: Turning a Hunch into Well-Informed Decision Making
|
| 2:45 – 3:00PM |
Refreshment Break / Sponsor Exhibits / Networking |
| 3:00 – 4:00PM |
Concurrent Breakout Sessions
Storytelling and the Opioid Epidemic: Using Media for Impact
Partnering with Other PIOs for Regional Messaging/Outreach Campaigns
Laugh, Learn and Live: Creating Memes, Infographics & Animated Gifs
How to Use Niche Marketing to Effectively Reach Non-English Speakers
|
| 5:30 PM – 6:30PM |
Awards Reception (semi-formal attire recommended)
|
| 6:30- 10:00PM |
EPIC Awards Gala and Dinner |
Thursday, April 11, 2019
| 8:15AM-9:15AM |
Continental Breakfast |
| 8:00AM-9:00AM |
CAPIO Board of Directors Meeting & Breakfast |
| 9:00AM-10:00AM |
Concurrent Sessions
Lost in Translation? Steps to Launch a Bi-Lingual Communications Program
The "Perfect" Press Conference
|
| 10:15AM-11:15AM |
Concurrent Sessions
They're Listening to You Now: Unlock Your Speaking Voice to Become a Better Communicator
AI & the City: How the City of Corona is Using Artificial Intelligence for Social Listening and Strategic Communications
|
| Afternoon |
Enjoy Newport Beach/ Departures
Things to do in Newport Beach
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