Conference Agenda
Annual Conference Agenda
2020 Annual Conference Schedule
***PLEASE NOTE NEW CONFERENCE DATES***
Monday, June 22, 2020
8:00AM-12:00PM | Arrive Early / Explore Santa Barbara |
11:00AM-5:00PM | Conference Registration / Information |
1:00PM-5:00PM |
Pre-Conference Workshop – Crisis Track CC Credit: Crisis CommunicationsPart I: The Montgomery FaceTime Standoff
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1:00PM-5:00PM |
Pre-Conference Workshop – Social Media Track CC Credit: Digital MediaPart I: Twitter
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5:00PM-5:30 PM | New Attendee Orientation |
5:00PM–6:15PM | Welcome Reception |
6:15PM–9:00PM | Open Evening – Explore Santa Barbara/Dinner on Your Own |
Tuesday, June 23, 2020
7:00AM-5:00PM | Conference Registration / Information Desk |
7:30AM-9:00AM | Coffee / Sponsor Exhibits / Networking |
8:00AM- 8:30AM | New Attendee Orientation |
7:30AM- 5:00PM |
Pre-scheduled Media Training by appointment |
9:00AM- 10:15AM |
Welcome and Opening Keynote Session Keynote:Tia Graham - Arrive at HappySponsor Spotlights DOOR PRIZES will be given out throughout the conference during general sessions and other events – don’t forget to bring your business cards for networking and to enter our prize drawing! |
10:15AM- 10:45AM | Coffee Break / Sponsor Exhibits / Networking |
10:45AM-11:45AM |
Concurrent Breakout Sessions Branding Your Agency – With or Without a BudgetCommunications Law and the PIOGetting Ready for the Big Interview and Changing the Negative Narrative Through Media RelationsCC Credit: Media RelationsSuccessful Partnerships: Digital Storytelling and the Media Internship Programming
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11:50AM- 2:00PM |
Networking Luncheon – Seating by Industry – Look for your table (City, County, State, Special District, School, etc.)! Keynote:Zach Friend - On Message: How a Compelling Narrative Will Make Your Organization SucceedSponsor Spotlights |
2:00PM- 3:00PM |
Concurrent Breakout Sessions Trust Your Gut or Trust the Facts?City Storytelling in 2020: How to Improve Your Narrative with Artificial IntelligenceCC Credit: Digital CommunicationsBeyond Branding: How to Build an Effective Key Messaging Campaign to Promote Your OrganizationsCC Credit: Community RelationsGetting to the Heart of Engagement: Orange County’s Heart of SSA CampaignCC Credit: Community Relations |
2:00PM-4:00PM | Professional Portraits |
3:00PM – 3:15PM | Refreshment Break / Sponsor Exhibits / Networking |
3:15PM – 4:15PM |
Concurrent Breakout Sessions Power Outage Crisis Communications – Ensuring Residents are Not in the DarkCC Credit: Crisis CommunicationsMaking Emotional Connections – Capturing the Heart of Your AgencyCC Credit: Community RelationsHow to Execute a Branded Outreach CampaignCC Credit: Community RelationsTalk L8R? How to Text Your Way into the Hearts and Minds of CitizensCC Credit: Community Relations |
4:30PM– 5:30PM |
Issues Roundtables CC Credit For Each: Community RelationsHomelessness: Communicating with the Homeless and Your Community on a Critical IssueClimate Change: The Role of Public Communicators in a Charged Political EnvironmentLanguage and Listening: How Do You Communicate with an Ever-diversifying Constituency?PFAS(t) and Furious: Driving the Conversation on an Emerging Contaminant |
5:30PM– 6:30PM | Exhibitor Mixer & Reception |
Evening | Explore Santa Barbara’s restaurant scene on State Street or in nearby cities such as Montecito. (Dinner on your own). |
Wednesday, June 24, 2020
7:00AM – 8:00AM | Energize Your Morning! (Yoga or Guided Walk Options) |
7:30AM-8:30AM | CAPIO Board of Directors Meeting |
7:30AM–9:00AM | Coffee / Sponsor Exhibits / Networking |
8:00 – 8:50 AM |
Nextdoor Morning Start-UpDan Parham, Nextdoor Head of Public Agencies |
9:00- 10:00AM |
Concurrent Breakout Sessions Making the Most of Your Newsletter AssignmentCC Credit: WritingOnline Engagement Basics to Advanced: A Speed Course in Tricky TopicsCC Credit: Digital MediaAdvanced Best Practices for Social Media Community ManagementCC Credit: Digital MediaFrom Fires to Floods to Power Shutoffs, How Disasters Have Changed the Way We CommunicateCC Credit: Crisis Communications |
10:00AM-12:00PM | Professional Portraits |
10:00AM- 10:30AM |
Meet Your Region – suggest programming for your region or see how you can get involved! Northern, Southern and Central California |
10:00- 10:45AM | Coffee Break/ Sponsor Exhibits / Networking |
10:45- 11:45AM |
Concurrent Breakout Sessions Putting the LOL in GovernmentCapturing Engaging Photos for Social MediaCC Credit: PhotographyCommunicating Through the Unexpected and UnprecedentedCC Credit: Crisis CommunicationsGetting Personal Time Back: How Automated WebChat and SMS Chat can Help the PIO Get Their Personal Time Back |
11:45 AM – 1:30 PM |
Luncheon, Business Meeting, PIO Graduation and Ted Talk Sponsor Spotlight |
1:45PM-2:00PM | Sponsor Exhibits and Networking |
2:00 – 4:00 PM
3:15 PM – Break |
Learning Labs Crisis Communications PlanningCC Credit: Crisis CommunicationsThe Perfect Press ConferencePlain LanguageCC Credit: WritingSmartphone Video WorkshopCC Credit: Video |
3:00PM-3:15 PM | Refreshment Break / Sponsor Exhibits / Networking |
5:30 PM – 6:30PM |
Awards Reception (semi-formal attire recommended) |
6:30- 10:00PM | EPIC Awards Gala and Dinner |
Thursday, June 25, 2020
8:00AM-9:15AM | Continental Breakfast |
9:00AM-10:00AM |
Concurrent Sessions Earning and Keeping the Trust of LeadershipCC Credit: Ethics and Communications LeadershipBridging the Gap Between Education and ChangeCC Credit: Community Relations |
10:15AM-11:15AM |
Concurrent Sessions Communications for All: Simple Shifts = Big Impacts for Disability InclusionPIO as Publisher: Storytelling in the New Media AgeCC Credit: Writing |
Afternoon |
Enjoy Santa Barbara / Departures |