Conference Agenda


Annual Conference Agenda
2020 Annual Conference Schedule  


Monday, June 22, 2020

8:00AM-12:00PM Arrive Early / Explore Santa Barbara
11:00AM-5:00PM Conference Registration / Information

Pre-Conference Workshop – Crisis Track

CC Credit: Crisis Communications

Part I: The Montgomery FaceTime Standoff
Part II: Civil Unrest and Police Officer-Involved Shootings


Pre-Conference Workshop – Social Media Track

CC Credit: Digital Media

Part I: Twitter
Part II: Nextdoor
Part III: Facebook/Instagram
Part IV: M
easuring What Matters: Creating Your Social Media Dashboard Report

5:00PM-5:30 PM New Attendee Orientation
5:00PM–6:15PM Welcome Reception
6:15PM–9:00PM Open Evening – Explore Santa Barbara/Dinner on Your Own
Pursuing your CAPIO Certificate in Communications? All courses with CC Credit qualify for certificate credits and are listed below each applicable session.

Tuesday, June 23, 2020

7:00AM-5:00PM Conference Registration / Information Desk
7:30AM-9:00AM Coffee / Sponsor Exhibits / Networking
8:00AM- 8:30AM New Attendee Orientation
7:30AM- 5:00PM

Pre-scheduled Media Training by appointment 

9:00AM- 10:15AM

Welcome and Opening Keynote Session


Tia Graham - Arrive at Happy

Sponsor Spotlights

DOOR PRIZES will be given out throughout the conference during general sessions and other events – don’t forget to bring your business cards for networking and to enter our prize drawing!

10:15AM- 10:45AM Coffee Break / Sponsor Exhibits / Networking

Concurrent Breakout Sessions

Branding Your Agency – With or Without a Budget 

Communications Law and the PIO 

Getting Ready for the Big Interview and Changing the Negative Narrative Through Media Relations 

CC Credit: Media Relations

Successful Partnerships: Digital Storytelling and the Media Internship Programming 


11:50AM- 2:00PM

Networking Luncheon – Seating by Industry – Look for your table (City, County, State, Special District, School, etc.)!


Zach Friend - On Message: How a Compelling Narrative Will Make Your Organization Succeed

Sponsor Spotlights

2:00PM- 3:00PM

Concurrent Breakout Sessions

Trust Your Gut or Trust the Facts? 

City Storytelling in 2020: How to Improve Your Narrative with Artificial Intelligence

CC Credit: Digital Communications

Beyond Branding: How to Build an Effective Key Messaging Campaign to Promote Your Organizations 

CC Credit: Community Relations

Getting to the Heart of Engagement: Orange County’s Heart of SSA Campaign 

CC Credit: Community Relations
2:00PM-4:00PM Professional Portraits
3:00PM – 3:15PM Refreshment Break / Sponsor Exhibits / Networking
3:15PM – 4:15PM

Concurrent Breakout Sessions

Power Outage Crisis Communications – Ensuring Residents are Not in the Dark 

CC Credit: Crisis Communications

Making Emotional Connections – Capturing the Heart of Your Agency 

CC Credit: Community Relations

How to Execute a Branded Outreach Campaign

CC Credit: Community Relations

Talk L8R? How to Text Your Way into the Hearts and Minds of Citizens 

CC Credit: Community Relations
4:30PM– 5:30PM

Issues Roundtables 

CC Credit For Each: Community Relations

Homelessness: Communicating with the Homeless and Your Community on a Critical Issue

Climate Change: The Role of Public Communicators in a Charged Political Environment

Language and Listening: How Do You Communicate with an Ever-diversifying Constituency? 

PFAS(t) and Furious: Driving the Conversation on an Emerging Contaminant 

5:30PM– 6:30PM Exhibitor Mixer & Reception 
Evening Explore Santa Barbara’s restaurant scene on State Street or in nearby cities such as Montecito.  (Dinner on your own).

Wednesday, June 24, 2020

7:00AM – 8:00AM Energize Your Morning!   (Yoga or Guided Walk Options)
7:30AM-8:30AM CAPIO Board of Directors Meeting
7:30AM–9:00AM Coffee / Sponsor Exhibits / Networking
8:00 – 8:50 AM

Nextdoor Morning Start-Up

Dan Parham, Nextdoor Head of Public Agencies
9:00- 10:00AM

Concurrent Breakout Sessions

Making the Most of Your Newsletter Assignment

CC Credit: Writing

Online Engagement Basics to Advanced: A Speed Course in Tricky Topics 

CC Credit: Digital Media

Advanced Best Practices for Social Media Community Management 

CC Credit: Digital Media

From Fires to Floods to Power Shutoffs, How Disasters Have Changed the Way We Communicate 

CC Credit: Crisis Communications
10:00AM-12:00PM Professional Portraits
10:00AM- 10:30AM

Meet Your Region – suggest programming for your region or see how you can get involved!

Northern, Southern and Central California 

10:00- 10:45AM Coffee Break/ Sponsor Exhibits / Networking
10:45- 11:45AM

Concurrent Breakout Sessions

Putting the LOL in Government 

Capturing Engaging Photos for Social Media 

CC Credit: Photography

Communicating Through the Unexpected and Unprecedented 

CC Credit: Crisis Communications

Getting Personal Time Back: How Automated WebChat and SMS Chat can Help the PIO Get Their Personal Time Back

11:45 AM – 1:30 PM

Luncheon, Business Meeting, PIO Graduation and Ted Talk 

Sponsor Spotlight 

1:45PM-2:00PM Sponsor Exhibits and Networking

2:00 – 4:00 PM


3:15 PM – Break

Learning Labs

Crisis Communications Planning

CC Credit: Crisis Communications

The Perfect Press Conference

Plain Language

CC Credit: Writing

Smartphone Video Workshop

CC Credit: Video
3:00PM-3:15 PM Refreshment Break / Sponsor Exhibits / Networking
5:30 PM – 6:30PM

Awards Reception (semi-formal attire recommended)  

6:30- 10:00PM EPIC Awards Gala and Dinner

Thursday, June 25, 2020

8:00AM-9:15AM Continental Breakfast

Concurrent Sessions

Earning and Keeping the Trust of Leadership 

CC Credit: Ethics and Communications Leadership

Bridging the Gap Between Education and Change

CC Credit: Community Relations

Concurrent Sessions

Communications for All: Simple Shifts = Big Impacts for Disability Inclusion 

PIO as Publisher: Storytelling in the New Media Age 

CC Credit: Writing

 Enjoy Santa Barbara / Departures