CAPIO

California Public Information Officials

Conference Agenda

Overview June 4, 2019

Annual Conference Agenda
2020 Annual Conference Schedule

PLEASE NOTE NEW CONFERENCE DATES

Monday, June 22, 2020

8:00AM-12:00PM	Arrive Early / Explore Santa Barbara
11:00AM-5:00PM	Conference Registration / Information
1:00PM-5:00PM	Pre-Conference Workshop – Crisis Track CC Credit: Crisis Communications Part I: The Montgomery FaceTime Standoff Part II: Civil Unrest and Police Officer-Involved Shootings
1:00PM-5:00PM	Pre-Conference Workshop – Social Media Track CC Credit: Digital Media Part I: Twitter Part II: Nextdoor Part III: Facebook/Instagram Part IV: Measuring What Matters: Creating Your Social Media Dashboard Report
5:00PM-5:30 PM	New Attendee Orientation
5:00PM–6:15PM	Welcome Reception
6:15PM–9:00PM	Open Evening – Explore Santa Barbara/Dinner on Your Own

Pursuing your CAPIO Certificate in Communications? All courses with CC Credit qualify for certificate credits and are listed below each applicable session.

Tuesday, June 23, 2020

7:00AM-5:00PM	Conference Registration / Information Desk
7:30AM-9:00AM	Coffee / Sponsor Exhibits / Networking
8:00AM- 8:30AM	New Attendee Orientation
7:30AM- 5:00PM	Pre-scheduled Media Training by appointment
9:00AM- 10:15AM	Welcome and Opening Keynote Session Keynote: Tia Graham - Arrive at Happy Sponsor Spotlights DOOR PRIZES will be given out throughout the conference during general sessions and other events – don’t forget to bring your business cards for networking and to enter our prize drawing!
10:15AM- 10:45AM	Coffee Break / Sponsor Exhibits / Networking
10:45AM-11:45AM	Concurrent Breakout Sessions *Branding Your Agency – With or Without a Budget* *Communications Law and the PIO* *Getting Ready for the Big Interview and Changing the Negative Narrative Through Media Relations* CC Credit: Media Relations *Successful Partnerships: Digital Storytelling and the Media Internship Programming*
11:50AM- 2:00PM	Networking Luncheon – Seating by Industry – Look for your table (City, County, State, Special District, School, etc.)! Keynote: Zach Friend - On Message: How a Compelling Narrative Will Make Your Organization Succeed Sponsor Spotlights
2:00PM- 3:00PM	Concurrent Breakout Sessions *Trust Your Gut or Trust the Facts?* *City Storytelling in 2020: How to Improve Your Narrative with Artificial Intelligence* CC Credit: Digital Communications *Beyond Branding: How to Build an Effective Key Messaging Campaign to Promote Your Organizations* CC Credit: Community Relations *Getting to the Heart of Engagement: Orange County’s Heart of SSA Campaign* CC Credit: Community Relations
2:00PM-4:00PM	Professional Portraits
3:00PM – 3:15PM	Refreshment Break / Sponsor Exhibits / Networking
3:15PM – 4:15PM	Concurrent Breakout Sessions *Power Outage Crisis Communications – Ensuring Residents are Not in the Dark* CC Credit: Crisis Communications *Making Emotional Connections – Capturing the Heart of Your Agency* CC Credit: Community Relations *How to Execute a Branded Outreach Campaign* CC Credit: Community Relations *Talk L8R? How to Text Your Way into the Hearts and Minds of Citizens* CC Credit: Community Relations
4:30PM– 5:30PM	Issues Roundtables CC Credit For Each: Community Relations *Homelessness: Communicating with the Homeless and Your Community on a Critical Issue* *Climate Change: The Role of Public Communicators in a Charged Political Environment* *Language and Listening: How Do You Communicate with an Ever-diversifying Constituency?* *PFAS(t) and Furious: Driving the Conversation on an Emerging Contaminant*
5:30PM– 6:30PM	Exhibitor Mixer & Reception
Evening	Explore Santa Barbara’s restaurant scene on State Street or in nearby cities such as Montecito. (Dinner on your own).

Wednesday, June 24, 2020

7:00AM – 8:00AM	Energize Your Morning! (Yoga or Guided Walk Options)
7:30AM-8:30AM	CAPIO Board of Directors Meeting
7:30AM–9:00AM	Coffee / Sponsor Exhibits / Networking
8:00 – 8:50 AM	Nextdoor Morning Start-Up Dan Parham, Nextdoor Head of Public Agencies
9:00- 10:00AM	Concurrent Breakout Sessions Making the Most of Your Newsletter Assignment CC Credit: Writing Online Engagement Basics to Advanced: A Speed Course in Tricky Topics CC Credit: Digital Media Advanced Best Practices for Social Media Community Management CC Credit: Digital Media From Fires to Floods to Power Shutoffs, How Disasters Have Changed the Way We Communicate CC Credit: Crisis Communications
10:00AM-12:00PM	Professional Portraits
10:00AM- 10:30AM	Meet Your Region – suggest programming for your region or see how you can get involved! Northern, Southern and Central California
10:00- 10:45AM	Coffee Break/ Sponsor Exhibits / Networking
10:45- 11:45AM	Concurrent Breakout Sessions Putting the LOL in Government Capturing Engaging Photos for Social Media CC Credit: Photography Communicating Through the Unexpected and Unprecedented CC Credit: Crisis Communications Getting Personal Time Back: How Automated WebChat and SMS Chat can Help the PIO Get Their Personal Time Back
11:45 AM – 1:30 PM	Luncheon, Business Meeting, PIO Graduation and Ted Talk Sponsor Spotlight
1:45PM-2:00PM	Sponsor Exhibits and Networking
2:00 – 4:00 PM 3:15 PM – Break	Learning Labs Crisis Communications Planning CC Credit: Crisis Communications The Perfect Press Conference Plain Language CC Credit: Writing Smartphone Video Workshop CC Credit: Video
3:00PM-3:15 PM	Refreshment Break / Sponsor Exhibits / Networking
5:30 PM – 6:30PM	Awards Reception (semi-formal attire recommended)
6:30- 10:00PM	EPIC Awards Gala and Dinner

Thursday, June 25, 2020

8:00AM-9:15AM	Continental Breakfast
9:00AM-10:00AM	Concurrent Sessions *Earning and Keeping the Trust of Leadership* CC Credit: Ethics and Communications Leadership *Bridging the Gap Between Education and Change* CC Credit: Community Relations
10:15AM-11:15AM	Concurrent Sessions *Communications for All: Simple Shifts = Big Impacts for Disability Inclusion* *PIO as Publisher: Storytelling in the New Media Age* CC Credit: Writing
Afternoon	Enjoy Santa Barbara / Departures

Commands