KEYNOTE SESSIONS

TUESDAY, APRIL 10 - OPENING KEYNOTE

THE FLIP: CAPIO INTERVIEWS THE MEDIA ON FUTURE TRENDS AND WORKING WITH PIOS

The tables are turned and CAPIO will be interviewing the media for their insights on working with PIOs, what they look for in a story and where communications are headed. In this instant-news world, how do you as a PIO compete with the twitter and instagram citizen-reporters to get your message out.  Where do you go to take your agency's communications to the next level?  Gain insights on reaching reporters and working with news outlets to be sure your community is informed with accurate and timely information.

Panelists:

Kevin Wing, Reporter/ Producer, KNTV - NBC Bay Area 

For 30 years, Kevin has been working in Bay Area and northern California television news as a reporter, producer, special projects producer, field producer, writer, assignment editor and news anchor.  By the time he was 10 years old, he knew he wanted to be a TV reporter someday. And so, Feb. 4, 1974, was not only a day in which Kevin’s mom kept him home from school because he was sick. It also turned out to be a fateful day for him. It was the day that newspaper heiress Patty Hearst was kidnapped. That was very big news in the Bay Area, and the Fremont fifth-grader, having stayed home from school that day, watched the story unfold on the local news with wall-to-wall coverage, glued to the TV while being inspired by the likes of anchorman Van Amburg on KGO-TV. Little did Kevin realize at the time, but it was a glimpse at his future. His work has been awarded with many honors including two regional Emmys. 


Ken Mashinchi, Reporter, Fox 40 News, Stockton 


Ken Mashinchi joined FOX 40 News as a general assignment reporter for the Stockton-Modesto bureau in September 2017. Prior to joining the FOX 40 team, Ken worked in Bakersfield at 23ABC for nearly two years. Ken specialized in the crime and court beat and won an Emmy award for his role in the breaking news team coverage of the Erskine fire in June 2016.
Ken also currently works as a part-time lecturer at California State University, Stanislaus, where he graduated with a Bachelor’s degree in Communication Studies in 2013.
While attending CSU Stanislaus, Ken played, and was captain, on the men’s basketball team. After graduation, Ken served as an assistant coach for the 2013-2014 school year, helping the Warriors to the NCAA D-II Sweet 16. Ken received his Master’s degree from the University of Southern California in 2015 and worked as an intern at ESPN in Bristol, Connecticut before joining 23ABC in December 2015.

 

TUESDAY, APRIL 10 - LUNCHEON KEYNOTE

ON SCENE CRISIS COMMUNICATION - HOW #LAFD DISSEMINATES CRITICAL INFORMATION TO RESIDENTS 

Erik Scott, Fire Captain / Paramedic & Public Information Officer for the Los Angeles Fire Department

Captain Scott has been involved in the PIO field over the last eight years and has had the privilege to provide over 1000 News Media interviews and establishes Press Conferences monthly. He is PIO on a LAFD Field Incident Management Team. Captain Scott annually establishes a JIC as the lead PIO for the Los Angeles Marathon. He is also deployed throughout the year to large scale wildfires across the State. He has been the manager of LAFD Social Media accounts for seven years and instructs Social Media in Emergency Management for a FEMA All-Hazards PIO course. He also is a trained a Terrorism Liaison Officer.

Captain Scott achieved State Fire Marshal, Fire Officer Certification. Other honors include Firefighter of the Month by the LAFD Foundation,  Multiple IAFF Journalism awards, and a Certificate of Appreciation from the Fire Chief. Captain Scott graduated the West Point Military based, LAFD Leadership Academy.  He truly enjoys bettering himself and more importantly others.

WEDNESDAY, APRIL 11 - LUNCHEON KEYNOTE

Andrea Vahl, Social Media Speaker and Author 

Andrea Vahl is a Social Media Speaker and Consultant who is passionate about helping businesses understand and leverage the power of social media to actually grow their business.  Andrea is the co-author of Facebook Marketing All-in-One for Dummies and was the Community Manager for Social Media Examiner, for over 2 years.

She was named 50 Favorite Online Influencers of 2014 on Entrepreneur.com, 21 Best Blogs That Will Help You Grow Your Business on Inc.com in 2016, and Top 30 Women in Social Media by Boom Social.    She is the co-founder of Social Media Manager School an online learning program with over 1400 students.  Andrea Vahl’s proven ability to make social media marketing easy to understand and implement has directly impacted the bottom line of thousands of companies through her training and one-on-one consulting.  Learn more about Andrea’s books, resources, and get her Quick Start Guide to Social Media for Business on her website, www.AndreaVahl.com.