to California's only professional association especially for communications professionals. Because good government requires good communicators.
CAPIO counts among its 300+ members the communications, marketing and outreach staff of cities, school districts, counties, water and air pollution control districts, parks and open space districts, private PR firms, municipal television channels, police and fire departments, and more—professionals who handle public information and communications duties for these agencies and organizations.
The call for entries for CAPIO's 2012 Excellence In Communication Awards is now open, to be presented at the 2012 annual conference in Palm Springs in April. Submission deadline is Friday, February 3, 2012 at 5pm, so don't delay.
For more informaiton, or to submit a piece for consideration in one of our many categories, please visit the 2012 Excellence In Communication Awards page.
Mastering, Managing and Measuring Social Media Programs
Thursday March 7, 2012 10am-3pm
Western Municipal Water District
14205 Meridian Parkway
Riverside, CA 92518
Easily accessible from the 91, 60, 15 and 215 freeways
More details to come!
CAPIO's Annual Conference is the "A" ticket event to attend this year. Register today here.
These days, we’re writing more for the web than any other venue. From copy for a company website or blog to a Linkedin update or Tweet, online contributions are never-ending. As a public information officer (PIO), not surprisingly, there are a few additional guidelines that others working in the PR world may not have to follow. These guidelines hopefully result in a consistent, accurate and optimized marketing message, while also reducing risk to the public entity.
Your organization should have an outline of what you are and aren’t allowed to communicate with the public. These same rules apply to social media. It is advisable that your organization creates a social media guidebook if they haven’t already. Anticipating and planning for situations is almost always easier than trying to recover from surprises.
By Christie Harper
President, Brand Endeavor
Social media outlets such as Facebook, Twitter and LinkedIn have transformed marketing communications from one-way to two-way, and opened up many more opportunities for frequency and affordability. But the principles of branding remain the same. It comes down to the definition of what a brand is: A brand is a promise an organization makes to its stakeholders, which must be delivered on consistently with every interaction. So whether it’s social media or traditional, you need to be sure that you are making a compelling promise to your stakeholders, and then delivering on that promise at every interaction you have with them. In fact, with the increased interactions between organizations and stakeholders afforded by social media, developing and delivering on a compelling promise may be more important than ever.