to California's only professional association especially for communications professionals. Because good government requires good communicators.
CAPIO counts among its 300+ members the communications, marketing and outreach staff of cities, school districts, counties, water and air pollution control districts, parks and open space districts, private PR firms, municipal television channels, police and fire departments, and more—professionals who handle public information and communications duties for these agencies and organizations.
Mastering, Managing and Measuring Social Media Programs
Wednesday March 7, 2012 10am-3pm
Western Municipal Water District
14205 Meridian Parkway
Riverside, CA 92518
Easily accessible from the 91, 60, 15 and 215 freeways
Register Today at this link!
Paying by Check - Complete and return registration form
CAPIO's Annual Conference is the "A" ticket event to attend this year. Register today here.
These days, we’re writing more for the web than any other venue. From copy for a company website or blog to a Linkedin update or Tweet, online contributions are never-ending. As a public information officer (PIO), not surprisingly, there are a few additional guidelines that others working in the PR world may not have to follow. These guidelines hopefully result in a consistent, accurate and optimized marketing message, while also reducing risk to the public entity.
Your organization should have an outline of what you are and aren’t allowed to communicate with the public. These same rules apply to social media. It is advisable that your organization creates a social media guidebook if they haven’t already. Anticipating and planning for situations is almost always easier than trying to recover from surprises.
By Christie Harper
President, Brand Endeavor
Social media outlets such as Facebook, Twitter and LinkedIn have transformed marketing communications from one-way to two-way, and opened up many more opportunities for frequency and affordability. But the principles of branding remain the same. It comes down to the definition of what a brand is: A brand is a promise an organization makes to its stakeholders, which must be delivered on consistently with every interaction. So whether it’s social media or traditional, you need to be sure that you are making a compelling promise to your stakeholders, and then delivering on that promise at every interaction you have with them. In fact, with the increased interactions between organizations and stakeholders afforded by social media, developing and delivering on a compelling promise may be more important than ever.
MARK YOUR CALENDAR!
2012 ANNUAL CAPIO CONFERENCE 
April 17 – 20, 2012
Click Here to Register
Click Here for additional details including conference agenda.
Renaissance Palm Springs
888 E. Tahquitz Canyon Way
Palm Springs, CA 92262
Hotel Rate: $149 per night plus tax (mention CA Association of Public Information Officials) if booked before March 23.
CLICK HERE to Book Online
• (888) 682-1238 toll free
• (760) 322-6000 direct
Join us at the newly renovated Renaissance Palm Springs for the upcoming 2012 conference! With more and more direct flights to Palm Springs, it is easy to travel to this beautiful destination from anywhere in California. And, to make it even more convenient, the Renaissance offers a complimentary airport shuttle to/from the Palm Springs Airport (PSP). Or, if you prefer, Palm Springs is just a 75 minute drive from Ontario Airport (rental cars available on-site).
When you join your fellow PIOs at the CAPIO conference, you will go back to your cities and counties with proven strategies, new ideas and excellent resources for the coming year. We know budgets are tight these days, but with everything you and your department will gain from this conference -you can’t afford to miss it! Questions? Contact Rachel McGuire, Conference Chair at rmcguire@wmwd.com
Thanks to our 2012 Conference Sponsors!
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Looking for 2011 Conference Archives? Visit our CAPIO Library to download session presentations and handouts. (Members Only Area)