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to California's only professional association especially for communications professionals.  Because good government requires good communicators.

CAPIO counts among its 300+ members the communications, marketing and outreach staff of cities, school districts, counties, water and air pollution control districts, parks and open space districts, private PR firms, municipal television channels, police and fire departments, and more—professionals who handle public information and communications duties for these agencies and organizations. 

     

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Tuesday
Aug052014

Northern California Workshop: When Bad Things Happen

Thursday, October 2

Registration: 9 a.m.
Program: 9:30 a.m. to 3 p.m.

City of Santa Cruz Police Department Community Room
155 Center Street
Santa Cruz, CA  95060

This course will focus on the communications principles required to properly anticipate and respond to a crisis, whether due to an agency investigation, major wrong-doing uncovered affecting your agency or theft of funds.  These and other non-natural disaster types of crises will be discussed and analyzed, using actual case studies, news clips and agency responses.  A specific set of steps will be reviewed and taught to prepare your communications response, including gathering the right set of senior staff, designing strategies and tactics which target affected audiences, preparing key messages which tell your story, and delivering your response via the news media and other important communications vehicles.

View the Flyer for complete details.
Register Now!