In the latest segment, we’re diving into what it’s REALLY like to be a government PIO in the fire service. 

Learn how a former TV reporter and social media influencer use their backgrounds to help create award-winning fire communications content. Every day is different: from posting alerts on working fires to educating the public about illegal fireworks, highlighting “What’s for Lunch” at the firehouse and even showing crews rescuing cats from trees!  

Takeways:

• How to make viral, eye-catching reels from popular trends (and do them even better) 
• How to convince staff to become “actors” in video content creation. 
• Tips for encouraging firefighters to capture video on the scene. 
• Which social platforms will get your messages to the right people? 
• And YES, bloopers. Because even firefighters have their moments!

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