Annual Conference Schedule


Monday, April 9, 2018  

8:00AM-12:00PM Arrive Early / Explore Sonoma!
11:00AM-5:00PM Conference Registration / Information
1:00PM- 5:00PM

Pre-Conference Workshop 

1:00PM -4:00PM CAPIO Education and Development Table Open
5:00PM – 6:00PM Welcome Reception
6:00PM – 9:00PM Open Evening


Tuesday, April 10, 2018

7:00AM-5:00PM Conference Registration / Information Desk
7:30AM – 9:00AM Continental Breakfast / Sponsor Exhibits / Networking
8:00AM – 8:30AM New Attendee Orientation
7:30AM- 5:00PM

Pre-scheduled Media Training by appointment - by SAE Communications

9:00AM – 10:15AM


Welcome and Opening Keynote Session 

Sponsor Spotlights:  Diamond Sponsors 

DOOR PRIZES will be given out throughout the conference during general sessions and other events – don’t forget to bring your business cards for networking and to enter our prize drawing!

10:15AM – 10:45AM Coffee Break / Sponsor Exhibits / Networking
10:00AM - 1:00PM

Professional Portraits 

10:45AM -11:45AM

Concurrent Breakout Sessions

11:45AM – 12:15PM Meet Your Chapter – Northern, Central and Southern CA
12:15PM – 1:30PM

Luncheon and Keynote Presentation

Sponsor Spotlights:  


1:45PM – 2:45PM

Concurrent Breakout Sessions


2:45PM – 3:00PM Refreshment Break / Sponsor Exhibits / Networking
3:00PM – 4:00PM

Concurrent Breakout Sessions


4:10PM – 5:10PM

Concurrent Breakout Sessions


5:15PM – 6:15PM Exhibitor Mixer & Reception - sponsored by SAE Communications
6:30PM – 8:30PM Restaurant roundup - Join your fellow PIOs for dinner at one of Sonoma's fabulous restaurants.  Sign Up for your selected restaurant via the mobile app before 2 pm on Wednesday.  CAPIO will arrange reservations.  The Hyatt is conveniently located near great dining options just across the street from Railroad Square and downtown Santa Rosa.  (Optional event: dinner costs not included in conference fee)


Wednesday, April 11, 2018

7:00AM – 8:00AM Energize Your Morning!  Join your fellow PIOs for morning Yoga, or a morning jog on the jogging path located directly behind the Hyatt.
8:00AM–9:30AM Breakfast / Sponsor Exhibits / Networking
8:30AM- 9:15AM Accreditation in Public Relations Information Session - Learn more about CAPIO's latest member offering, the APR!
9:00AM- 12 PM Professional Portraits 
9:30- 10:30AM

Concurrent Breakout Sessions

10:30- 10:45AM Coffee Break/ Sponsor Exhibits / Networking
10:45- 11:45AM

Concurrent Breakout Sessions

12:00 PM – 1:30 PM

Luncheon, Business Meeting and Keynote Presentation

Sponsor Spotlight:  

1:45 – 2:45PM

Concurrent Breakout Sessions


2:45 – 3:00PM Refreshment Break / Sponsor Exhibits / Networking
3:00 – 4:00PM

Concurrent Breakout Sessions


5:30PM – 6:30PM

Awards Reception (semi-formal attire recommended)  

6:30- 10:00PM Excellence in Communications Awards Dinner Gala 


Thursday, April 12, 2018

8:15AM-9:15AM Continental Breakfast
9:00AM-10:15AM CAPIO Board of Directors Meeting & Breakfast

Concurrent Sessions


 Enjoy Sonoma/ Departures

Things to do in Sonoma


Interested in reviewing our last conference's topics on our detailed agenda?  
View the 2017 CONFERENCE AGENDA for reference  (Download / View PDF with full session descriptions or 2 Page Agenda-at-a-Glance)