Annual Conference Schedule  


Monday, April 9, 2018  

8:00AM-12:00PM Arrive Early / Explore Sonoma!
11:00AM-5:00PM Conference Registration / Information

Pre-Conference Workshop - Creating Compelling Video Communications in Emergencies

1:00PM-4:00PM CAPIO Education and Development Table Open
5:00PM-5:30 PM New Attendee Orientation
5:00PM–6:15PM Welcome Reception
6:15PM–9:00PM Open Evening - Explore Santa Rosa / Dinner on Your Own


Tuesday, April 10, 2018 - Crisis Communications / Public Safety Emphasis

7:00AM-5:00PM Conference Registration / Information Desk
7:30AM-9:00AM Coffee / Sponsor Exhibits / Networking
8:00AM – 8:30AM New Attendee Orientation
7:30AM- 5:00PM

Pre-scheduled Media Training by appointment - by SAE Communications  (Members - watch your email for news on how to sign up)

9:00AM – 10:15AM


Welcome and Opening Keynote Session

The Flip: CAPIO Interviews the Media on Future Trends and Working with PIOs 

Sponsor Spotlights:  Diamond Sponsors 

DOOR PRIZES will be given out throughout the conference during general sessions and other events – don’t forget to bring your business cards for networking and to enter our prize drawing!

10:15AM – 10:45AM Coffee Break / Sponsor Exhibits / Networking
10:00AM - 1:00PM

Professional Portraits -TBD

10:45AM -11:45AM

Concurrent Breakout Sessions

The Power of Partnerships - Shattering Silos to Manage a Crisis

(EM)Power to the People: Organizational Strategy for Cross-Department Collaboration

The Volkswagen Cheating Scandal: A Lesson in Managing a Media Tsunami

Homemade Smartphone Apps, From Batter to Biscuit

11:45AM – 12:15PM Meet Your Chapter – Northern, Central and Southern CA
12:15PM – 2:00PM

Luncheon and Keynote Presentation

California's Year of Wildifres - #SONOMASTRONG  #VENTURASTRONG  #COMMUNITY

Sponsor Spotlights:  

2:00PM – 3:00PM

Concurrent Breakout Sessions

Myths of State and Federal Support - Understanding the Fact of How FEMA and CalOES Can Assist Your Community During a Crisis

School Communication During a Crisis

Opening the Lines of Two-Way Communications

Cracking the Media Code

3:00PM – 3:15PM Refreshment Break / Sponsor Exhibits / Networking
3:15PM – 4:15PM

Concurrent Breakout Sessions

Like a Good Neighbor - Mutual Aid is There

Communication Tools and Methods During Times of Crisis

How to Measure Success of Communication Strategies in a Campaign

The Five Principles of Successful Spokesmanship

4:30PM – 5:30PM

Concurrent Breakout Sessions

CAL FIRE 101:  Our Role in Your Community

Communicating Difficult Messages to the Public: Sexual Exploitation of Children

Reaching Diverse Communities Through Meaningful Communication Strategies

Handling the Hit Piece - How to Prepare for Hostile Reporters

5:30PM – 6:30PM Exhibitor Mixer & Reception - sponsored by SAE Communications
6:30PM – 8:30PM Open Evening. The Hyatt is conveniently located near great dining options just across the street from Railroad Square and downtown Santa Rosa. 


Wednesday, April 11, 2018 - Community Outreach / Social Media / Internal Communications Emphasis

7:00AM – 8:00AM Energize Your Morning!  Join your fellow PIOs for morning Yoga, or a morning walk on the jogging path located directly behind the Hyatt.
8:00AM–9:00AM Coffee / Sponsor Exhibits / Networking
8:30AM- 9:00AM Accreditation in Public Relations Information Session - Learn more about CAPIO's latest member offering, the APR!
9:00AM- 12 PM Professional Portraits - TBD
9:00- 10:00AM

Concurrent Breakout Sessions

Making Your Social Media More Engaging + Facebook Advertising

Tie into Tiers: A New Framework for Practical Public Engagement

9 Steps to Effective Community Engagement

Act Like a PIO, Think Like a Reporter

10:30- 10:45AM Coffee Break/ Sponsor Exhibits / Networking
10:45- 11:45AM

Concurrent Breakout Sessions

Santa Clara Source: One Minute Video Recaps of Council Meetings

Creating Community Ambassadors Through Water Academy

Problem: Solution - Designing Outreach Programs that Actually Inform Residents

Photography for PIOs and Non-Photographers

12:00 PM – 1:30 PM

Luncheon, Business Meeting, PIO Graduation and Keynote Presentation

Social Media Best Practices and Advertising Secrets for Government Communicators

Sponsor Spotlight:  

1:45 – 2:45PM

Concurrent Breakout Sessions

Drones: How to Build and Operate Your Own Agency Air Force

Communications Success with Decentralized Web Content Management

Creative Transportation Outreach:  Public Outreach During Construction - Connect to Your Community and Turn Concerned Commuters into Advocates

Lead in the Headlines:  Staying Ahead of a Developing Crisis

2:45 – 3:00PM Refreshment Break / Sponsor Exhibits / Networking
3:00 – 4:00PM

Concurrent Breakout Sessions

Making Dynamite Social Videos Your Stakeholders Can't Ignore

Aftermath of a Critical Incident

Engaging Events That Enlighten Everyone and Enchant Electeds

Taking Digital Communications to the Next Level 

5:30PM – 6:30PM

Awards Reception (semi-formal attire recommended)  

6:30- 10:00PM EPIC Awards Gala and Dinner


Thursday, April 12, 2018

8:15AM-9:15AM Continental Breakfast
9:00AM-10:00AM CAPIO Board of Directors Meeting & Breakfast

Concurrent Sessions

30 in 60: Advice and Insight from Veteran PIOs

The Law and the PIO


Concurrent Sessions

Trash Talk to Build Awareness

How to Get your Warehouse Guy Excited about Branding


 Enjoy Sonoma/ Departures

Things to do in Sonoma


Interested in reviewing our last conference's topics on our detailed agenda?  
View the 2017 CONFERENCE AGENDA for reference  (Download / View PDF with full session descriptions or 2 Page Agenda-at-a-Glance)