CAPIO invites both members and non-members to sign up for RPIE training in your region. These hands-on sessions provide practical tools, real-world insights, and expert instruction designed specifically for public information and communications professionals. Whether you’re looking to sharpen your skills, stay current on best practices, or connect with peers, RPIE training offers valuable takeaways you can apply immediately. Join us at a location near you and invest in your professional growth.

Public-sector communicators are often expected to move quickly, respond to competing requests, and deliver tactics on tight timelines. In that environment, planning is frequently compressed or skipped altogether, making communication decisions harder to explain, defend, and evaluate.

This in-depth, in-person CAPIO regional workshop focuses exclusively on the RPIE framework, Research, Planning, Implementation, and Evaluation, a nationally recognized planning model and the gold standard used in the Accreditation in Public Relations (APR) process. Rather than treating RPIE as a template or academic exercise, this session emphasizes how the framework functions as a practical decision-making tool for real-world public-sector communications.

Through guided instruction, facilitated discussion, and hands-on exercises, participants will learn how to:

• Use research intentionally to inform decisions, not justify them after the fact
• Distinguish clearly between objectives, strategy, and tactics
• Write SMART objectives that define what success looks like
• Develop strategy as an approach, not a list of activities
• Select tactics that align with strategy and available resources
• Evaluate effectiveness in realistic, defensible ways
• Apply RPIE thinking to everyday requests, prioritization, and leadership conversations

Participants will work through realistic public-sector scenarios and practice building clear, defensible communication plans that can be confidently explained to leadership, colleagues, and the communities they serve. The workshop prioritizes clarity over complexity and focuses on strengthening planning habits that improve both decision-making and outcomes.

This workshop is good for the following credits:

• J. Lindsay Wolf CAPIO Certificate in Communications - Strategic Communications
• APR CEU

Join us in your region!

• SoCal – March 5, 2026

City of Escondido – Police & Fire HQ Community Room
1163 North Centre City Parkway
Escondido, CA 92026

• Central Ca – March 11, 2026

Fresno County Department of Social Services
3500 Never Forget Ln
Clovis, CA 93612

• Northern Ca – March 26, 2026

City of Roseville – Maidu Community Center
1550 Maidu Drive
Roseville, CA 95661