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Shared Emergency Communications & Resources

November 2018 - Emergency Communication Samples and Resources

CAPIO's members have shared the following resources for their fellow PIOs.  During this difficult month of tragedies and fires, let CAPIO know if we can connect you with a fellow PIO for support or if you are looking for additional resources.

CAPIO 2018 Conference Handout - "California's Year of Wildfires - Lessons Learned"

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CAPIO Now Accepting Applications for its Young Communicators Scholarship

CAPIO Now Accepting Applications for its Young Communicators Scholarship

Students and recent grads are encouraged to apply for CAPIO’s Young Communicator Scholarship. The scholarship is open to undergraduate and graduate students as well recent graduates who are pursuing a career in the field of government communications. The winner of the $1,500 scholarship will be announced at CAPIO’s annual conference this April.

The deadline for entries is Friday, March 1. Entries will be judged by a panel of senior-level communications professionals. Finalists will be interviewed by phone or in person.

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Keys to the APR: Flashcards, Exercise, and GnR

Keys to the APR: Flashcards, Exercise, and GnR

I started my career as a filmmaker and storyteller because I like exploring relationships between people and explaining how things work. After working in the public sector for a few years, many of the myths that I had learned about public relations (that it was all about marketing or that it was “spin”) were dispelled. I learned that PR was about helping my organization foster better relationships with the community. Since I wanted to do a better job of fostering those relationships, I decided to pursue the APR.

I read the recommended study material off and on over the past year, and because I work better under pressure, I expedited the accreditation process. I applied in April, delivered my presentation in July, and passed the examination in August. I studied alone but asked many questions to CAPIO member APRs. Every recommendation I received was spot on. The top three recommendations were to focus on studying research, planning, implementation, and evaluation, to take the exam as close to the presentation as possible, and to read the recommended books from the study guide. Focusing on the ethics section helps with answering the scenario-based questions. Studying the history and theory questions helps because, even though they count for the smallest percentage of the test, they have the most objectively correct answers. I didn’t have a lot of time to study, so I used the Quizlet app (electronic flashcards) and flipped through a 3” stack of flashcards whenever I could.

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Five Reasons Research Matters in Public Outreach

Five Reasons Research Matters in Public Outreach
Turn a hunch into action
Maurice Chaney, public information officer for the City of Roseville Environmental Utilities

Many public information and outreach programs are built upon a hunch.  Sometimes they’re well- informed hunches, but a hunch nevertheless.  In many instances, it’s all you need to be effective. 

But, imagine for a moment how much more powerful your program could be if it were trued up in research? Often, research is an afterthought or something that isn’t culturally important in many government organizations. Let’s face it: Research costs money, we are often operating in a mode of putting fires out or some managers just don’t see the significance of doing it. 



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Water Professionals Appreciation Week

Last year, the California State Legislature proclaimed the first week of October Water Professionals Appreciation Week.  It officially begins on the first Saturday of the month and ends on the Sunday of the following weekend.  As stated, "Water is the lifeblood of California, without safe and reliable water, no community and no sector of the economy—from agriculture to high tech to manufacturing—can thrive or expand." 

So we celebrate all of you  Water Professionals - Thank you for all you do to keep our water clean, safe, reliable and sustainable!

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It Takes a Pro - Tips and Advice to Help You Earn Your APR

It Takes a Pro – Tips and Advice to Help You Earn Your APR

 

Why APR?

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Date Change Announced for Emergency Communications Academy

Emergency Communications Academy

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Communicating During a Cyberattack: The Next Public Information Frontier

by Scott Summerfield, Principal, SAE Communications

California is in the midst of one of its most crisis-filled periods on record, and it seems as if we’re perpetually managing fires, mudslides, drought, and more – at the same time we’re focused on community resiliency.  But one “crisis of confidence” lurks within every local government agency and has the potential to cripple operations and destroy public confidence – cyberattack. 

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Seven Steps to APR Success

By Robin Rockey, APR

APR — Those three little letters communicate a powerful message about the public relations practitioners who earn them. The brief, yet mighty designation signals that a practitioner is committed to the practice of public relations at the highest level and is motivated by a quest for lifelong learning.

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Members in the News - EMWD receives JD Power and Associates award for Customer Satisfaction

CAPIO is excited to share that Eastern Municipal Water District (EMWD) recently received the JD Power and Associates award for Customer Satisfaction in the Western Region, and was ranked #1 in communications amongst 88 different water agencies across the nation serving more than 400,000 customers.


 FULL PRESS RELEASE BELOW

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Long Beach Water's Turf Removal Program Case Study

Long Beach Water's Turf Removal Program Case Study - Using Behavioral Research to Guide Communications Decisions

Article by Andrea Antony, CivicSpark Water Fellow for Long Beach Water 

Long Beach Water has been successfully helping its customers replace thirsty turf with beautiful, water-wise landscapes through its award-winning, Lawn-to-Garden (L2G) incentive program for eight years. So far, over three million square feet of turf has been replaced and 3,500 California-friendly gardens have been planted. Now, the agency is looking to increase participation through a new framework known as community-based social marketing (CBSM).

 CBSM’s goal is to utilize direct contact with people to speak to their personal values and use social science knowledge to create sustainable behaviors. Once those personal values are identified, CBSM strategies are implemented to address community needs. This method has been proven successful in the energy sector, but is still being explored in the water industry.

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Members in the News - County of San Diego

The San Diego Union-Tribune recently interviewed CAPIO's President, Christine Brainerd, APR, about the 2018 Frank Potter Cowan Crisis Communications Team Award presented to the County of San Diego in April.  

President Brainerd stated, "what really stood out was they had a plan in place in advance (of an emergency),” she said. “They were able to communicate fast and timely information, relevant information to their audiences because they were prepared.”

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Members in the News - Port of San Diego

CAPIO’s Communicator of the Year, Tanya Castaneda, and the Port of San Diego were featured in San Diego Metropolitan Magazine’s Daily Business report April 19, 2018 for being honored during CAPIO’s 2018 Excellence in Public Information and Communications awards. Read the full story 

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And then there was one: Merging Brands and Converging Cultures

Article by Kathie Martin, public information officer, Santa Clarita Valley Water

In 2015, water leaders at Newhall County Water District and Castaic Lake Water Agency proposed a new model of water management for the Santa Clarita Valley. Their idea: dissolve the independent districts and join together to form a new public water agency. Along for the process was also Santa Clarita Water Division and Valencia Water Company. The merger took effect January 1, 2018. It sounded a little like the set up for a bad joke! “An agency, district, division and company walk into a bar…”

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CAPIO Announces 2018-2019 Board of Directors

Sacramento, Calif., - The California Association of Public Information Officials (CAPIO), the state’s premier government communications association, named its 2018 – 2019 Board of Directors during the 2018 CAPIO Annual Conference held in Santa Rosa April 11, 2018.

 

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CAPIO Now Offering Young Communicator Scholarship

CAPIO Now Offering Young Communicator Scholarship

CAPIO recently launched its Young Communicator Scholarship, which is open to undergraduate and graduate students and recent grads who are pursuing a career in the field of government communications.

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Take Storytelling to the Next Level through Layered Messaging

Article By Scot Crocker, Managing Partner, Crocker & Crocker

Storytelling has always been a strong communication tool to educate and engage audiences and to change their behaviors for social marketing campaigns conducted by government communicators. In the past, channels for telling stories usually focused on media relations, print ads, newsletters and verbally at public meetings.

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Community Connects in New Pollinator Patch

Feature article by Desert Water Agency 

Desert Water Agency, Palm Springs’ water provider, recently collaborated with the local high school’s art department and Sustainable Garden Club, along with local businesses to install an eco-friendly pollinator garden outside its office building. Students and community members planted the garden, donated materials and painted a colorful forty-foot mural to accentuate the landscape. The donated garden design incorporated native and water efficient plants, including a Monarch and Queen butterfly host plant, rush milkweed. 

The agency marked the opening of the garden with a community celebration that drew hundreds. Party goers enjoyed a band, face painting, chalk art, crafts, seed planting, snacks, infused water and more. The community and business partners who helped make the garden possible also attended the event. The Palm Springs High School and Palm Springs Sustainability Commission brought their green thumbs and helped butterfly habitat grow by accepting donations for pollinator plants.

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CAPIO Celebrates Government Communicators with Special Awards

Last week CAPIO honored three individuals and one team with the year's highest honors in government communications on the West Coast during the 2018 CAPIO Excellence in Communications (EPIC) Awards Gala and Dinner on Wednesday, April 11 in Santa Rosa.  We celebrate these honorees for their achievements and their exemplary work.

FRANCIE PALMER - NAMED CAPIO'S PAUL B. CLARK AWARD RECIPIENT

Francie Palmer, MSLM, a seasoned government communications professional who served as the City of Rancho Cucamonga’s communications manager, was recognized by the California Association of Public Information Officials (CAPIO) as the state’s 2018 Paul B. Clark lifetime achievement award, recognizing her exceptional leadership in the profession. The award was presented at CAPIO’s annual conference in Santa Rosa on April 11.

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Can't Add Staff? Add an Intern!

Can't Add Staff? Add an Intern!

Feature article by Linda K. Tucker, APR, media and communications officer, City of Sacramento

 
Who among us wouldn’t appreciate delegating research, web edits, social media sharing, and picture taking because frankly, there’s not enough of you or your team to go around? If adding a permanent position can’t be justified, often times an intern can. Make the case with your boss for an intern! The ROI for 20 hours a week is invaluable.

The City of Sacramento established our media/communications intern program in 2007. Our interns come through an agreement that we have with the Community College Foundation. The interns are employees of the foundation earning about $12-14/hr. The foundation bills us their time plus a small mark-up. Their duties have evolved over the years from being mostly media advisory writers to digital content masters. They write, they photograph/write captions, post/share, edit web copy, and under the guidance of our creative outreach specialist, learn how to produce quality videos for social media. Being college students, they’re fast and enthusiastic learners. We also gained experience in learning their trends and how they engage so we can be better at reaching that demographic.

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