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NEW- Emergency Communications Academy

Emergency Communications Academy

   

CAPIO in partnership with Cal OES, is excited to welcome communications professionals from across the state for this unique, hands-on training academy for those wanting to learn effective, cutting-edge risk and crisis communication tactics and strategies using lessons learned from real-world events.  This is a two-day academy with robust training and presentations on day one and a field trip to California's state emergency operations center for hands-on experiences on day two. This academy is taught by public safety experts from federal, state and local government agencies such as FEMA, Cal OES, CHP, CAL FIRE, CDPH and others. It’s designed for public information professionals who understand the basics of their job and want to expand their knowledge and skills to handle the unique complexities of crises such as natural and man-made disasters.  

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Members in the News - EMWD receives JD Power and Associates award for Customer Satisfaction

CAPIO is excited to share that Eastern Municipal Water District (EMWD) recently received the JD Power and Associates award for Customer Satisfaction in the Western Region, and was ranked #1 in communications amongst 88 different water agencies across the nation serving more than 400,000 customers.


 FULL PRESS RELEASE BELOW

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Long Beach Water's Turf Removal Program Case Study

Long Beach Water's Turf Removal Program Case Study - Using Behavioral Research to Guide Communications Decisions

Article by Andrea Antony, CivicSpark Water Fellow for Long Beach Water 

Long Beach Water has been successfully helping its customers replace thirsty turf with beautiful, water-wise landscapes through its award-winning, Lawn-to-Garden (L2G) incentive program for eight years. So far, over three million square feet of turf has been replaced and 3,500 California-friendly gardens have been planted. Now, the agency is looking to increase participation through a new framework known as community-based social marketing (CBSM).

 CBSM’s goal is to utilize direct contact with people to speak to their personal values and use social science knowledge to create sustainable behaviors. Once those personal values are identified, CBSM strategies are implemented to address community needs. This method has been proven successful in the energy sector, but is still being explored in the water industry.

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Members in the News - County of San Diego

The San Diego Union-Tribune recently interviewed CAPIO's President, Christine Brainerd, APR, about the 2018 Frank Potter Cowan Crisis Communications Team Award presented to the County of San Diego in April.  

President Brainerd stated, "what really stood out was they had a plan in place in advance (of an emergency),” she said. “They were able to communicate fast and timely information, relevant information to their audiences because they were prepared.”

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Members in the News - Port of San Diego

CAPIO’s Communicator of the Year, Tanya Castaneda, and the Port of San Diego were featured in San Diego Metropolitan Magazine’s Daily Business report April 19, 2018 for being honored during CAPIO’s 2018 Excellence in Public Information and Communications awards. Read the full story 

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And then there was one: Merging Brands and Converging Cultures

Article by Kathie Martin, public information officer, Santa Clarita Valley Water

In 2015, water leaders at Newhall County Water District and Castaic Lake Water Agency proposed a new model of water management for the Santa Clarita Valley. Their idea: dissolve the independent districts and join together to form a new public water agency. Along for the process was also Santa Clarita Water Division and Valencia Water Company. The merger took effect January 1, 2018. It sounded a little like the set up for a bad joke! “An agency, district, division and company walk into a bar…”

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CAPIO Announces 2018-2019 Board of Directors

Sacramento, Calif., - The California Association of Public Information Officials (CAPIO), the state’s premier government communications association, named its 2018 – 2019 Board of Directors during the 2018 CAPIO Annual Conference held in Santa Rosa April 11, 2018.

 

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CAPIO Now Offering Young Communicator Scholarship

CAPIO Now Offering Young Communicator Scholarship

CAPIO recently launched its Young Communicator Scholarship, which is open to undergraduate and graduate students and recent grads who are pursuing a career in the field of government communications.

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Take Storytelling to the Next Level through Layered Messaging

Article By Scot Crocker, Managing Partner, Crocker & Crocker

Storytelling has always been a strong communication tool to educate and engage audiences and to change their behaviors for social marketing campaigns conducted by government communicators. In the past, channels for telling stories usually focused on media relations, print ads, newsletters and verbally at public meetings.

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Community Connects in New Pollinator Patch

Feature article by Desert Water Agency 

Desert Water Agency, Palm Springs’ water provider, recently collaborated with the local high school’s art department and Sustainable Garden Club, along with local businesses to install an eco-friendly pollinator garden outside its office building. Students and community members planted the garden, donated materials and painted a colorful forty-foot mural to accentuate the landscape. The donated garden design incorporated native and water efficient plants, including a Monarch and Queen butterfly host plant, rush milkweed. 

The agency marked the opening of the garden with a community celebration that drew hundreds. Party goers enjoyed a band, face painting, chalk art, crafts, seed planting, snacks, infused water and more. The community and business partners who helped make the garden possible also attended the event. The Palm Springs High School and Palm Springs Sustainability Commission brought their green thumbs and helped butterfly habitat grow by accepting donations for pollinator plants.

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CAPIO Celebrates Government Communicators with Special Awards

Last week CAPIO honored three individuals and one team with the year's highest honors in government communications on the West Coast during the 2018 CAPIO Excellence in Communications (EPIC) Awards Gala and Dinner on Wednesday, April 11 in Santa Rosa.  We celebrate these honorees for their achievements and their exemplary work.

FRANCIE PALMER - NAMED CAPIO'S PAUL B. CLARK AWARD RECIPIENT

Francie Palmer, MSLM, a seasoned government communications professional who served as the City of Rancho Cucamonga’s communications manager, was recognized by the California Association of Public Information Officials (CAPIO) as the state’s 2018 Paul B. Clark lifetime achievement award, recognizing her exceptional leadership in the profession. The award was presented at CAPIO’s annual conference in Santa Rosa on April 11.

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Can't Add Staff? Add an Intern!

Can't Add Staff? Add an Intern!

Feature article by Linda K. Tucker, APR, media and communications officer, City of Sacramento

 
Who among us wouldn’t appreciate delegating research, web edits, social media sharing, and picture taking because frankly, there’s not enough of you or your team to go around? If adding a permanent position can’t be justified, often times an intern can. Make the case with your boss for an intern! The ROI for 20 hours a week is invaluable.

The City of Sacramento established our media/communications intern program in 2007. Our interns come through an agreement that we have with the Community College Foundation. The interns are employees of the foundation earning about $12-14/hr. The foundation bills us their time plus a small mark-up. Their duties have evolved over the years from being mostly media advisory writers to digital content masters. They write, they photograph/write captions, post/share, edit web copy, and under the guidance of our creative outreach specialist, learn how to produce quality videos for social media. Being college students, they’re fast and enthusiastic learners. We also gained experience in learning their trends and how they engage so we can be better at reaching that demographic.

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Immersive Experiences: Creating a Heightened Level of Engagement

Immersive Experiences: Creating a Heightened Level of Engagement

Feature article by Cassandra Popli, vice president, Agency ETA

When storytelling comes to life, an immersive experience is created. When done right, immersive marketing transforms an ordinary event into an unforgettable experience and makes engaging with a brand feel natural. This type of outreach has recently gained popularity because of its strong appeal to the younger generation, especially coveted millennials who have been raised to expect interconnectivity everywhere they look. However, immersive also relates to a much wider audience; it can capture and transport attendees into an entire world centered around your overall vision whether that be a showcase, education goal or sharing of information.

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April is APR Month!

April is APR Month

Celebrating the Profession, Ethics, Education and Expertise

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Communicator of the Year Francie Palmer Retires

Communicator of the Year Francie Palmer Retires


This March, Francie Palmer, CAPIO’s 2017 Communicator of the Year, retires after more nearly two decades in public service.

Francie has been at the helm of the City of Rancho Cucamonga’s communication efforts during this time, starting in the Community Services Department and then moving into her current role as the city’s first-ever communications manager.

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Read All About It! Capturing Attention With A Well-Written Headline

Article by Bill Nash, public information officer for Ventura County and CAPIO’s Central CA Director At-Large

The best communications materials are useless unless someone reads, watches or looks at them. When it comes to written material, a good headline is essential to capture a reader’s attention.

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Six Inspiring Examples of Citizen Engagement Initiatives for Smart Cities

Six Inspiring Examples of Citizen Engagement Initiatives for Smart Cities

We all want to love where we live. We want our community to feel like home, to be a place that gives us a sense of pride, and the type of place we want to work hard to protect and maintain. We are often inspired by the creative ways that communities connect to their residents in meaningful ways, which is why we have compiled the list below of six inspiring examples of citizen engagement initiatives for smart cities like yours from across the nation.

1. Pinterest, Banff, AB  

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February is Membership Month!

We Heart CAPIO

February is membership month 

You are CAPIO. We are CAPIO. And, together, we are a mighty group of government communicators charged with working on behalf of our public to inform, educate and engage.

We are 500 strong and growing, and we thank you for supporting the California Association of Public Information Officials.

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Entries Open for CAPIO EPIC Awards

CAPIO EPIC Awards - Now Welcoming Entries!

CAPIO Awards are presented annually by the California Association of Public Information Officials to honor outstanding public agency information and communications programs. 

Newly renamed for 2018, the CAPIO EPIC Awards stand for Excellence in Public Information and Communications, or in other words – EPIC!  We're excited about this change along with the additional changes to the program that will allow agencies to more fairly compete with like-agencies (based on population size).  In categories  that receive a large number of entries, the entries will be grouped according to population / service area size prior to being judged.  

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CAPIO Unveils Strategic Plan

CAPIO Strategic Plan

CAPIO has had a long and respected 40+ year history serving California’s government public relations professionals, and has experienced tremendous growth in the last five years.  With 500 members strong, CAPIO is California’s go-to association for government communicators.

Now, the board is asking… What’s next? What can CAPIO do over the next five years to further its mission?  And how can we best serve our members with the training, tools, resources and networking opportunities to develop and advance?

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