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CAPIO Reveals a New Look: 2019 Brand Refresh

CAPIO's New Look

CAPIO's facebook feed hinted for several weeks that something new was afoot and we were excited to showcase our new wordmark and brand at CAPIO's Annual Conference in Newport Beach on April 10, 2019.

In case you missed it - enjoy this Video Unveil.

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CAPIO’s 2019 conference in Newport Beach was one for the record books!

CAPIO’s 2019 conference in Newport Beach was one for the record books!

Thank you to the 500 government communications professionals that helped us set an all-time attendance record for our annual conference. We had a registration waiting list for the first time ever.

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PRA Requests, Personal Devices, and Your Role as Agency Communicator

PRA Requests, Personal Devices, and Your Role as Agency Communicator 

by Scott Summerfield, Principal, SAE Communications
and
David Newdorf, Attorney, Newdorf Legal

 California Public Records Act (PRA) requests – once the almost-exclusive domain of the media – have exploded in recent years, with many agencies adding staff to cope with demands of these often-complicated queries.  Requests come from the public far more frequently now, and while they’re certainly a legitimate window into how government does business, they can also be a point of angst and frustration for the requestor, the PIO, and legal counsel if not handled efficiently.

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CAPIO Announces 2019 Award Recipients

CAPIO Announces 2019 Award Recipients at the April 10 EPIC Awards Dinner held in Newport Beach

CAPIO celebrated excellence in public information and communication during our April 10 EPIC Awards Dinner held in conjunction with the 2019 CAPIO Annual Conference in Newport Beach.   Recipients of the prestigious Paul B. Clark Award, Communicator of the Year Award and Frank Potter Cowan Crisis Communications Leader of the Year Award were named; 49 EPIC awards were given out and 48 Awards of Distinction recognized agencies across the state for their top-notch work in government communications.  New this year, three "Best of Show" EPIC Awards were handed out.  Recipients competed in a field of 212 entries judged by more than 70 communications professional peers from across the nation.

VIEW THE 2019 EPIC AWARD WINNERS

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Traditional Media Needs Your Content

Traditional Media Needs Your Content

Feature Article by Brent Ainsworth, public information specialist for County of Marin

We’re professional communicators, so we all know the reason why the traditional media have experienced a slow and painful descent: Advertising revenue has gone elsewhere, or purely DIY for business owners. That’s left little funding to pay for good journalism. I don’t see this turning around. Do you?

The information void is widening, and somebody must step up and inform residents what’s going on in our towns, cities and counties. We’d prefer that “somebody” isn’t a gossip columnist or serial social media commenter. As much as we PIOs groan over awkward headlines in the paper or scandalous story angles taken by certain reporters, coverage in the traditional media is more often a blessing than a curse. As that coverage dwindles, resident knowledge of our work dwindles, too.



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Social Media Policy Considerations for Government Agencies

Social Media Policy Considerations for Government Agencies  

Feature Article by Diamond Sponsor PageFreezer
 

The public information landscape has changed incredibly over the last few years. Whether simply engaging with constituents on a day-to-day basis or planning for an emergency, social media forms an important part of just about every communication strategy.

But while the benefits of social media to public information officials is undeniable, it also introduces certain challenges. To engage in social media activity is to open the door to countless rapid two-way conversations that are all governed by the same rules and regulations as other forms of official government communication.

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2019-2021 Board of Director Nominations

2019-2021 Board of Director Nominations

Would you like to be more involved with CAPIO?  Be a Board Member!  Volunteers are needed to serve on CAPIO's 2019-2021 Board of Directors.  Your expertise and experience is needed to help guide CAPIO into another great year!

How to Apply

Click here for the 2019-2021 Board of Directors nomination form. To nominate yourself, log-in wth your member password first. A brief description of each open position is provided on the form. Board meetings are held monthly via conference call and in person twice a year.  

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Celebrate Your Accomplishments – The Importance (and Value) of Telling Your Story

Celebrate Your Accomplishments – The Importance (and Value) of Telling Your Story

By Krista Noonan, director of communications, CalSTRS

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Getting Organized: The 3 Documents Every PIO Needs to Manage Work and Stay Sane

Getting Organized: The 3 Documents Every PIO Needs to Manage Work and Stay Sane

By Tanya Castaneda, APR 
Vice President, Public Relations, Manolatos Nelson Murphy, Inc.
2018 CAPIO Communicator of the Year
 

As the Public Information Officer for a large government agency, I touched hundreds of pieces of content per week, from web copy and speaking points to video scripts and social media plans. In one year alone, my team issued 125 press releases. At the same time, I was also responsible for strategic planning, managing a team and leading dozens of projects, from developing a crisis communications strategy to implementing an annual tour program.

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CAPIO 2021 and 2022 Conference Location Poll

It seems far away - but 2021 and 2022 are not that far away! 
Where do you want to go in 2021 and 2022 for the CAPIO Annual Conference?
Take our Polls Today!
2021 POLL

 

2022 POLL

 

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Nominations Open for Special Awards

DO YOU KNOW AN EPIC COLLEAGUE OR MENTOR?

Nominations Open for Special CAPIO Awards Until March 8, 2019

Do you have a colleague or mentor who has reached EPIC heights? Nominate them now for one of CAPIO's most prestigious awards: the Paul B. Clark Award, the Communicator of the Year Award or the Frank Potter Cowan Crisis Communications Leader Award.

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2019 CAPIO Annual Conference has something for communicators from all tides

It’s that time of year! Whether your communications are in rough waters or cruising in smooth sailing, the CAPIO Annual Conference has something for communicators from all tides. From April 8-11, 2019, communicators from all over California and the West Coast will set anchor in Newport Beach for its annual conference, themed “Charting Your Course.”

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2019 Starts Strong with Emergency Communications Academy

2019 Starts Strong with Emergency Communications Academy

More than 100 communications professionals from multi-jurisdictions statewide came together for the first annual Cal OES and CAPIO Emergency Communications Academy, January 7-8 in Sacramento.  Kicking off the two-day conference was Kelly Huston, with the Governor’s Office of Emergency Services and Christine Brainerd, CAPIO President and City of Folsom’s Communications Director. 

The first day was packed with dynamic speakers that had led communications strategies during high-profile emergency incidents including mass shootings, mudslides, train derailments, and airport safety and security. Each presenter brought passion and knowledge, and openly shared key take-a-ways from their experience. In addition, Cal OES staff gave a brief summary of Joint Information Center protocols and procedures.

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A Helping Hand - PIOs on Mutual Aid

A HELPING HAND - PIOS SHARE INSIGHTS  ON #CAMPFIRE MUTUAL AID 

In November PIOs from across the state joined Butte County PIOs in the aftermath of the devastating #CampFire. PIOs from across California came to support.  From the JIC we share stories from Paul Hosley from West Sacramento along with Adriane Mertens and Misti Harris from Santa Rosa who knew firsthand how the community and their fellow PIOs were feeling in the midst of the disaster and the recovery.  Additionally, we share a story from Brandon Vaccaro who assists CAL FIRE Incident Management Teams on large-scale incidents.

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My APR Journey

My APR Journey

Connie Cochran, APR, is the community relations officer at the City of Stockton in northern California. Publicity Committee Conference Article

I learned about the Accreditation in Public Relations (APR) a few years ago at the CAPIO Conference in San Diego.  Unfortunately, I did not know about it earlier in my career, because it is the single most career enriching experience that I have ever had.

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CAPIO Now Accepting Applications for its Young Communicators Scholarship

CAPIO Now Accepting Applications for its Young Communicators Scholarship

Students and recent grads are encouraged to apply for CAPIO’s Young Communicator Scholarship. The scholarship is open to undergraduate and graduate students as well recent graduates who are pursuing a career in the field of government communications. The winner of the $1,500 scholarship will be announced at CAPIO’s annual conference this April.

The deadline for entries is Friday, March 1. Entries will be judged by a panel of senior-level communications professionals. Finalists will be interviewed by phone or in person.

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Keys to the APR: Flashcards, Exercise, and GnR

Keys to the APR: Flashcards, Exercise, and GnR

I started my career as a filmmaker and storyteller because I like exploring relationships between people and explaining how things work. After working in the public sector for a few years, many of the myths that I had learned about public relations (that it was all about marketing or that it was “spin”) were dispelled. I learned that PR was about helping my organization foster better relationships with the community. Since I wanted to do a better job of fostering those relationships, I decided to pursue the APR.

I read the recommended study material off and on over the past year, and because I work better under pressure, I expedited the accreditation process. I applied in April, delivered my presentation in July, and passed the examination in August. I studied alone but asked many questions to CAPIO member APRs. Every recommendation I received was spot on. The top three recommendations were to focus on studying research, planning, implementation, and evaluation, to take the exam as close to the presentation as possible, and to read the recommended books from the study guide. Focusing on the ethics section helps with answering the scenario-based questions. Studying the history and theory questions helps because, even though they count for the smallest percentage of the test, they have the most objectively correct answers. I didn’t have a lot of time to study, so I used the Quizlet app (electronic flashcards) and flipped through a 3” stack of flashcards whenever I could.

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Five Reasons Research Matters in Public Outreach

Five Reasons Research Matters in Public Outreach
Turn a hunch into action
Maurice Chaney, public information officer for the City of Roseville Environmental Utilities

Many public information and outreach programs are built upon a hunch.  Sometimes they’re well- informed hunches, but a hunch nevertheless.  In many instances, it’s all you need to be effective. 

But, imagine for a moment how much more powerful your program could be if it were trued up in research? Often, research is an afterthought or something that isn’t culturally important in many government organizations. Let’s face it: Research costs money, we are often operating in a mode of putting fires out or some managers just don’t see the significance of doing it. 



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It Takes a Pro - Tips and Advice to Help You Earn Your APR

It Takes a Pro – Tips and Advice to Help You Earn Your APR

 

Why APR?

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Communicating During a Cyberattack: The Next Public Information Frontier

by Scott Summerfield, Principal, SAE Communications

California is in the midst of one of its most crisis-filled periods on record, and it seems as if we’re perpetually managing fires, mudslides, drought, and more – at the same time we’re focused on community resiliency.  But one “crisis of confidence” lurks within every local government agency and has the potential to cripple operations and destroy public confidence – cyberattack. 

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