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2019 CAPIO Annual Conference has something for communicators from all tides

It’s that time of year! Whether your communications are in rough waters or cruising in smooth sailing, the CAPIO Annual Conference has something for communicators from all tides. From April 8-11, 2019, communicators from all over California and the West Coast will set anchor in Newport Beach for its annual conference, themed “Charting Your Course.”

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2019 Starts Strong with Emergency Communications Academy

2019 Starts Strong with Emergency Communications Academy

More than 100 communications professionals from multi-jurisdictions statewide came together for the first annual Cal OES and CAPIO Emergency Communications Academy, January 7-8 in Sacramento.  Kicking off the two-day conference was Kelly Huston, with the Governor’s Office of Emergency Services and Christine Brainerd, CAPIO President and City of Folsom’s Communications Director. 

The first day was packed with dynamic speakers that had led communications strategies during high-profile emergency incidents including mass shootings, mudslides, train derailments, and airport safety and security. Each presenter brought passion and knowledge, and openly shared key take-a-ways from their experience. In addition, Cal OES staff gave a brief summary of Joint Information Center protocols and procedures.

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2019 Call for EPIC Award Judges

2019 Call for EPIC Award Judges

JUDGES FOR CAPIO EPIC AWARDS NEEDED!

ICYMI, the California Association of Public Information Officers is now accepting entries for the 2019 EPIC awards.  CAPIO Awards are presented annually to honor outstanding public agency information and communications programs. The 2019 awards will be presented on Wednesday, April 10, 2019, at CAPIO’s 2019 Annual Conference in Newport Beach, California.

We’re looking for judges to review and evaluate awards submissions. Many of you graciously volunteered your time and expertise to judge past entries and we invite you to judge again this year. If you are new to the judging process, don’t worry!  The Awards Committee is available to teach you the ropes and CAPIO will host a free webinar to review this year’s awards categories and judging criteria.

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A Helping Hand - PIOs on Mutual Aid

A HELPING HAND - PIOS SHARE INSIGHTS  ON #CAMPFIRE MUTUAL AID 

In November PIOs from across the state joined Butte County PIOs in the aftermath of the devastating #CampFire. PIOs from across California came to support.  From the JIC we share stories from Paul Hosley from West Sacramento along with Adriane Mertens and Misti Harris from Santa Rosa who knew firsthand how the community and their fellow PIOs were feeling in the midst of the disaster and the recovery.  Additionally, we share a story from Brandon Vaccaro who assists CAL FIRE Incident Management Teams on large-scale incidents.

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My APR Journey

My APR Journey

Connie Cochran, APR, is the community relations officer at the City of Stockton in northern California. Publicity Committee Conference Article

I learned about the Accreditation in Public Relations (APR) a few years ago at the CAPIO Conference in San Diego.  Unfortunately, I did not know about it earlier in my career, because it is the single most career enriching experience that I have ever had.

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Butte County Seeking PIOs to Support Wildfire Recovery

Butte County is seeking support in a variety of areas following the #CampFire:

Community Relations Coordinators (2+ positions) are being hired to assist over the next several months with public information support in the Joint Information Center (JIC). Position will include public outreach related to the wildfire recovery.

Public Information Specialist - this position will support animal control communications following the #CampFire.

Volunteer Positions – public information specialists or communications specialists may apply to volunteer to support the effort as well.

For more information on any of the above needs, email Casey Hatcher about your interest with a resume or brief overview of your qualifications.

Casey Hatcher
Economic & Community Development Manager
Butte County Administration
25 County Center Drive, Suite 200, Oroville, CA 95965
T: 530.552.3336
[email protected]

Shared Emergency Communications & Resources

November 2018 - Emergency Communication Samples and Resources

Thank you to all of you who are currently or have been on the front lines managing emergency communications for your agencies while witnessing devastation and destruction in the communities you serve. Please let us know how your CAPIO network can support you. 

CAPIO's members have shared the following resources for their fellow PIOs.  During this difficult month of tragedies and fires, let CAPIO know if we can connect you with a fellow PIO for support or if you are looking for additional resources.

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CAPIO Now Accepting Applications for its Young Communicators Scholarship

CAPIO Now Accepting Applications for its Young Communicators Scholarship

Students and recent grads are encouraged to apply for CAPIO’s Young Communicator Scholarship. The scholarship is open to undergraduate and graduate students as well recent graduates who are pursuing a career in the field of government communications. The winner of the $1,500 scholarship will be announced at CAPIO’s annual conference this April.

The deadline for entries is Friday, March 1. Entries will be judged by a panel of senior-level communications professionals. Finalists will be interviewed by phone or in person.

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Keys to the APR: Flashcards, Exercise, and GnR

Keys to the APR: Flashcards, Exercise, and GnR

I started my career as a filmmaker and storyteller because I like exploring relationships between people and explaining how things work. After working in the public sector for a few years, many of the myths that I had learned about public relations (that it was all about marketing or that it was “spin”) were dispelled. I learned that PR was about helping my organization foster better relationships with the community. Since I wanted to do a better job of fostering those relationships, I decided to pursue the APR.

I read the recommended study material off and on over the past year, and because I work better under pressure, I expedited the accreditation process. I applied in April, delivered my presentation in July, and passed the examination in August. I studied alone but asked many questions to CAPIO member APRs. Every recommendation I received was spot on. The top three recommendations were to focus on studying research, planning, implementation, and evaluation, to take the exam as close to the presentation as possible, and to read the recommended books from the study guide. Focusing on the ethics section helps with answering the scenario-based questions. Studying the history and theory questions helps because, even though they count for the smallest percentage of the test, they have the most objectively correct answers. I didn’t have a lot of time to study, so I used the Quizlet app (electronic flashcards) and flipped through a 3” stack of flashcards whenever I could.

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Five Reasons Research Matters in Public Outreach

Five Reasons Research Matters in Public Outreach
Turn a hunch into action
Maurice Chaney, public information officer for the City of Roseville Environmental Utilities

Many public information and outreach programs are built upon a hunch.  Sometimes they’re well- informed hunches, but a hunch nevertheless.  In many instances, it’s all you need to be effective. 

But, imagine for a moment how much more powerful your program could be if it were trued up in research? Often, research is an afterthought or something that isn’t culturally important in many government organizations. Let’s face it: Research costs money, we are often operating in a mode of putting fires out or some managers just don’t see the significance of doing it. 



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Water Professionals Appreciation Week

Last year, the California State Legislature proclaimed the first week of October Water Professionals Appreciation Week.  It officially begins on the first Saturday of the month and ends on the Sunday of the following weekend.  As stated, "Water is the lifeblood of California, without safe and reliable water, no community and no sector of the economy—from agriculture to high tech to manufacturing—can thrive or expand." 

So we celebrate all of you  Water Professionals - Thank you for all you do to keep our water clean, safe, reliable and sustainable!

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It Takes a Pro - Tips and Advice to Help You Earn Your APR

It Takes a Pro – Tips and Advice to Help You Earn Your APR

 

Why APR?

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Date Change Announced for Emergency Communications Academy

Emergency Communications Academy

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Communicating During a Cyberattack: The Next Public Information Frontier

by Scott Summerfield, Principal, SAE Communications

California is in the midst of one of its most crisis-filled periods on record, and it seems as if we’re perpetually managing fires, mudslides, drought, and more – at the same time we’re focused on community resiliency.  But one “crisis of confidence” lurks within every local government agency and has the potential to cripple operations and destroy public confidence – cyberattack. 

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Seven Steps to APR Success

By Robin Rockey, APR

APR — Those three little letters communicate a powerful message about the public relations practitioners who earn them. The brief, yet mighty designation signals that a practitioner is committed to the practice of public relations at the highest level and is motivated by a quest for lifelong learning.

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Members in the News - EMWD receives JD Power and Associates award for Customer Satisfaction

CAPIO is excited to share that Eastern Municipal Water District (EMWD) recently received the JD Power and Associates award for Customer Satisfaction in the Western Region, and was ranked #1 in communications amongst 88 different water agencies across the nation serving more than 400,000 customers.


 FULL PRESS RELEASE BELOW

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Long Beach Water's Turf Removal Program Case Study

Long Beach Water's Turf Removal Program Case Study - Using Behavioral Research to Guide Communications Decisions

Article by Andrea Antony, CivicSpark Water Fellow for Long Beach Water 

Long Beach Water has been successfully helping its customers replace thirsty turf with beautiful, water-wise landscapes through its award-winning, Lawn-to-Garden (L2G) incentive program for eight years. So far, over three million square feet of turf has been replaced and 3,500 California-friendly gardens have been planted. Now, the agency is looking to increase participation through a new framework known as community-based social marketing (CBSM).

 CBSM’s goal is to utilize direct contact with people to speak to their personal values and use social science knowledge to create sustainable behaviors. Once those personal values are identified, CBSM strategies are implemented to address community needs. This method has been proven successful in the energy sector, but is still being explored in the water industry.

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Members in the News - County of San Diego

The San Diego Union-Tribune recently interviewed CAPIO's President, Christine Brainerd, APR, about the 2018 Frank Potter Cowan Crisis Communications Team Award presented to the County of San Diego in April.  

President Brainerd stated, "what really stood out was they had a plan in place in advance (of an emergency),” she said. “They were able to communicate fast and timely information, relevant information to their audiences because they were prepared.”

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Members in the News - Port of San Diego

CAPIO’s Communicator of the Year, Tanya Castaneda, and the Port of San Diego were featured in San Diego Metropolitan Magazine’s Daily Business report April 19, 2018 for being honored during CAPIO’s 2018 Excellence in Public Information and Communications awards. Read the full story 

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And then there was one: Merging Brands and Converging Cultures

Article by Kathie Martin, public information officer, Santa Clarita Valley Water

In 2015, water leaders at Newhall County Water District and Castaic Lake Water Agency proposed a new model of water management for the Santa Clarita Valley. Their idea: dissolve the independent districts and join together to form a new public water agency. Along for the process was also Santa Clarita Water Division and Valencia Water Company. The merger took effect January 1, 2018. It sounded a little like the set up for a bad joke! “An agency, district, division and company walk into a bar…”

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