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Traditional Media Needs Your Content

Traditional Media Needs Your Content

Feature Article by Brent Ainsworth, public information specialist for County of Marin

We’re professional communicators, so we all know the reason why the traditional media have experienced a slow and painful descent: Advertising revenue has gone elsewhere, or purely DIY for business owners. That’s left little funding to pay for good journalism. I don’t see this turning around. Do you?

The information void is widening, and somebody must step up and inform residents what’s going on in our towns, cities and counties. We’d prefer that “somebody” isn’t a gossip columnist or serial social media commenter. As much as we PIOs groan over awkward headlines in the paper or scandalous story angles taken by certain reporters, coverage in the traditional media is more often a blessing than a curse. As that coverage dwindles, resident knowledge of our work dwindles, too.



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Social Media Policy Considerations for Government Agencies

Social Media Policy Considerations for Government Agencies  

Feature Article by Diamond Sponsor PageFreezer
 

The public information landscape has changed incredibly over the last few years. Whether simply engaging with constituents on a day-to-day basis or planning for an emergency, social media forms an important part of just about every communication strategy.

But while the benefits of social media to public information officials is undeniable, it also introduces certain challenges. To engage in social media activity is to open the door to countless rapid two-way conversations that are all governed by the same rules and regulations as other forms of official government communication.

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2019-2021 Board of Director Nominations

2019-2021 Board of Director Nominations

Would you like to be more involved with CAPIO?  Be a Board Member!  Volunteers are needed to serve on CAPIO's 2019-2021 Board of Directors.  Your expertise and experience is needed to help guide CAPIO into another great year!

How to Apply

Click here for the 2019-2021 Board of Directors nomination form. To nominate yourself, log-in wth your member password first. A brief description of each open position is provided on the form. Board meetings are held monthly via conference call and in person twice a year.  

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Celebrate Your Accomplishments – The Importance (and Value) of Telling Your Story

Celebrate Your Accomplishments – The Importance (and Value) of Telling Your Story

By Krista Noonan, director of communications, CalSTRS

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Getting Organized: The 3 Documents Every PIO Needs to Manage Work and Stay Sane

Getting Organized: The 3 Documents Every PIO Needs to Manage Work and Stay Sane

By Tanya Castaneda, APR 
Vice President, Public Relations, Manolatos Nelson Murphy, Inc.
2018 CAPIO Communicator of the Year
 

As the Public Information Officer for a large government agency, I touched hundreds of pieces of content per week, from web copy and speaking points to video scripts and social media plans. In one year alone, my team issued 125 press releases. At the same time, I was also responsible for strategic planning, managing a team and leading dozens of projects, from developing a crisis communications strategy to implementing an annual tour program.

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CAPIO 2021 and 2022 Conference Location Poll

It seems far away - but 2021 and 2022 are not that far away! 
Where do you want to go in 2021 and 2022 for the CAPIO Annual Conference?
Take our Polls Today!
2021 POLL

 

2022 POLL

 

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Nominations Open for Special Awards

DO YOU KNOW AN EPIC COLLEAGUE OR MENTOR?

Nominations Open for Special CAPIO Awards Until March 8, 2019

Do you have a colleague or mentor who has reached EPIC heights? Nominate them now for one of CAPIO's most prestigious awards: the Paul B. Clark Award, the Communicator of the Year Award or the Frank Potter Cowan Crisis Communications Leader Award.

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2019 CAPIO Annual Conference has something for communicators from all tides

It’s that time of year! Whether your communications are in rough waters or cruising in smooth sailing, the CAPIO Annual Conference has something for communicators from all tides. From April 8-11, 2019, communicators from all over California and the West Coast will set anchor in Newport Beach for its annual conference, themed “Charting Your Course.”

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2019 Starts Strong with Emergency Communications Academy

2019 Starts Strong with Emergency Communications Academy

More than 100 communications professionals from multi-jurisdictions statewide came together for the first annual Cal OES and CAPIO Emergency Communications Academy, January 7-8 in Sacramento.  Kicking off the two-day conference was Kelly Huston, with the Governor’s Office of Emergency Services and Christine Brainerd, CAPIO President and City of Folsom’s Communications Director. 

The first day was packed with dynamic speakers that had led communications strategies during high-profile emergency incidents including mass shootings, mudslides, train derailments, and airport safety and security. Each presenter brought passion and knowledge, and openly shared key take-a-ways from their experience. In addition, Cal OES staff gave a brief summary of Joint Information Center protocols and procedures.

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A Helping Hand - PIOs on Mutual Aid

A HELPING HAND - PIOS SHARE INSIGHTS  ON #CAMPFIRE MUTUAL AID 

In November PIOs from across the state joined Butte County PIOs in the aftermath of the devastating #CampFire. PIOs from across California came to support.  From the JIC we share stories from Paul Hosley from West Sacramento along with Adriane Mertens and Misti Harris from Santa Rosa who knew firsthand how the community and their fellow PIOs were feeling in the midst of the disaster and the recovery.  Additionally, we share a story from Brandon Vaccaro who assists CAL FIRE Incident Management Teams on large-scale incidents.

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My APR Journey

My APR Journey

Connie Cochran, APR, is the community relations officer at the City of Stockton in northern California. Publicity Committee Conference Article

I learned about the Accreditation in Public Relations (APR) a few years ago at the CAPIO Conference in San Diego.  Unfortunately, I did not know about it earlier in my career, because it is the single most career enriching experience that I have ever had.

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CAPIO Now Accepting Applications for its Young Communicators Scholarship

CAPIO Now Accepting Applications for its Young Communicators Scholarship

Students and recent grads are encouraged to apply for CAPIO’s Young Communicator Scholarship. The scholarship is open to undergraduate and graduate students as well recent graduates who are pursuing a career in the field of government communications. The winner of the $1,500 scholarship will be announced at CAPIO’s annual conference this April.

The deadline for entries is Friday, March 1. Entries will be judged by a panel of senior-level communications professionals. Finalists will be interviewed by phone or in person.

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Keys to the APR: Flashcards, Exercise, and GnR

Keys to the APR: Flashcards, Exercise, and GnR

I started my career as a filmmaker and storyteller because I like exploring relationships between people and explaining how things work. After working in the public sector for a few years, many of the myths that I had learned about public relations (that it was all about marketing or that it was “spin”) were dispelled. I learned that PR was about helping my organization foster better relationships with the community. Since I wanted to do a better job of fostering those relationships, I decided to pursue the APR.

I read the recommended study material off and on over the past year, and because I work better under pressure, I expedited the accreditation process. I applied in April, delivered my presentation in July, and passed the examination in August. I studied alone but asked many questions to CAPIO member APRs. Every recommendation I received was spot on. The top three recommendations were to focus on studying research, planning, implementation, and evaluation, to take the exam as close to the presentation as possible, and to read the recommended books from the study guide. Focusing on the ethics section helps with answering the scenario-based questions. Studying the history and theory questions helps because, even though they count for the smallest percentage of the test, they have the most objectively correct answers. I didn’t have a lot of time to study, so I used the Quizlet app (electronic flashcards) and flipped through a 3” stack of flashcards whenever I could.

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Five Reasons Research Matters in Public Outreach

Five Reasons Research Matters in Public Outreach
Turn a hunch into action
Maurice Chaney, public information officer for the City of Roseville Environmental Utilities

Many public information and outreach programs are built upon a hunch.  Sometimes they’re well- informed hunches, but a hunch nevertheless.  In many instances, it’s all you need to be effective. 

But, imagine for a moment how much more powerful your program could be if it were trued up in research? Often, research is an afterthought or something that isn’t culturally important in many government organizations. Let’s face it: Research costs money, we are often operating in a mode of putting fires out or some managers just don’t see the significance of doing it. 



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It Takes a Pro - Tips and Advice to Help You Earn Your APR

It Takes a Pro – Tips and Advice to Help You Earn Your APR

 

Why APR?

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Communicating During a Cyberattack: The Next Public Information Frontier

by Scott Summerfield, Principal, SAE Communications

California is in the midst of one of its most crisis-filled periods on record, and it seems as if we’re perpetually managing fires, mudslides, drought, and more – at the same time we’re focused on community resiliency.  But one “crisis of confidence” lurks within every local government agency and has the potential to cripple operations and destroy public confidence – cyberattack. 

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Seven Steps to APR Success

By Robin Rockey, APR

APR — Those three little letters communicate a powerful message about the public relations practitioners who earn them. The brief, yet mighty designation signals that a practitioner is committed to the practice of public relations at the highest level and is motivated by a quest for lifelong learning.

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Long Beach Water's Turf Removal Program Case Study

Long Beach Water's Turf Removal Program Case Study - Using Behavioral Research to Guide Communications Decisions

Article by Andrea Antony, CivicSpark Water Fellow for Long Beach Water 

Long Beach Water has been successfully helping its customers replace thirsty turf with beautiful, water-wise landscapes through its award-winning, Lawn-to-Garden (L2G) incentive program for eight years. So far, over three million square feet of turf has been replaced and 3,500 California-friendly gardens have been planted. Now, the agency is looking to increase participation through a new framework known as community-based social marketing (CBSM).

 CBSM’s goal is to utilize direct contact with people to speak to their personal values and use social science knowledge to create sustainable behaviors. Once those personal values are identified, CBSM strategies are implemented to address community needs. This method has been proven successful in the energy sector, but is still being explored in the water industry.

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Members in the News - Port of San Diego

CAPIO’s Communicator of the Year, Tanya Castaneda, and the Port of San Diego were featured in San Diego Metropolitan Magazine’s Daily Business report April 19, 2018 for being honored during CAPIO’s 2018 Excellence in Public Information and Communications awards. Read the full story 

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And then there was one: Merging Brands and Converging Cultures

Article by Kathie Martin, public information officer, Santa Clarita Valley Water

In 2015, water leaders at Newhall County Water District and Castaic Lake Water Agency proposed a new model of water management for the Santa Clarita Valley. Their idea: dissolve the independent districts and join together to form a new public water agency. Along for the process was also Santa Clarita Water Division and Valencia Water Company. The merger took effect January 1, 2018. It sounded a little like the set up for a bad joke! “An agency, district, division and company walk into a bar…”

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