Narratives should address the following:

       Planning

• If a new program/project, why was it initiated?
• What were the goals/objectives of the project?
• What were the reasons for each medium selected?
• What was the project budget, including estimate of staff hours, costs for outside consultant and in-kind contributions, frequency of distribution, and per piece cost, ifapplicable?

• Specify the budget, community population to derive a cost per resident figure.
• Who was the target audience and what was the total audience served?

      Implementation

• How was the project developed?
• What steps were taken to meet the objectives and reach the audience?
• Were any outside consultants involved, if so, how and what was PIO's oversight level?

      Results and Evaluation

• How was the project evaluated and who was involved in the process?
• What were the evaluation results?
• How was the piece effective in targeting its audience?
• How were the goals and objectives met?