A Brand is a Terrible Thing to Waste.
Here’s How to Make the Most of Yours.
Article by Cassandra Popli, director of account services, ETA Agency
Conference Diamond Sponsor
The value of branding is recognized by all types of businesses. It’s simply one of today’s most important aspects of doing business. But do governments and municipalities need brands like those of consumer-facing companies? The short answer is ‘yes’. The same brand-building tactics used by major companies should also be employed for public agencies, and the services and programs offered. Every government needs a memorable brand and an effective brand strategy to stand out in the marketplace, and stay relevant and competitive in the ever-changing consumer landscape.